Unlocking the Potential of Your Non-Desk Workforce: A Data-Driven Approach to Optimisation

Turning Workforce Complexity into Competitive Advantage 

Managing a non-desk workforce is not just a challenge for large enterprises - it’s a reality for businesses of all sizes in sectors such as hospitality, retail, leisure and logistics. In these industries, handling seasonal spikes and maintaining workforce agility are essential to success. 

Join Michael Halling (Vitro CEO) as he talks to Orion Brooks (Group Head of HR Systems and Data at Merlin Entertainments) about his strategy for managing a core workforce of permanent employees and scaling teams rapidly during peak seasons – all while maintaining efficiency, compliance and a great employee experience. 

This session will cover strategies that work for micro-organisations, as well as managing workforces of 500, 5,000, or 50,000 employees. 

What you’ll learn: 

✅ Engagement and Retention That Works – Tactics to reduce turnover and keep staff engaged, even in high-churn environments. 

✅ Smarter Workforce Optimisation – The importance of data to drive automation, and workforce analytics to get the right people in the right place, at the right time.  

✅ Modern Training for Deskless Teams – Microlearning, mobile-first development, and VR/XR training for frontline staff. 

✅ Compliance and Risk Made Easy – Automating safety, certifications and compliance tracking, ensuring peace of mind at any scale. 

These real-world insights will help you stay agile, efficient and competitive. Join us and unlock the full potential of your workforce.