What virtual items do gamers want?

GEEIQ
01:45
Between 2023 and 2024, branded item drops on Roblox grew by 53%. But understanding what’s trending isn’t enough. You need to know what’s actually working.
With GEEIQ’s new Virtual Items feature, you can uncover which branded items are selling, who’s creating them, and how your strategy stacks up.
- Analyze trending** item categories, creators, and keywords.**
- Get insights into market size, claim count, and item sales revenue.
- Identify whether a mass-market or** exclusive item rollout **will drive more results.
Speaker
G
George Ditch
Product Development Manager
George Ditch is Product Development Manager at GEEIQ, pronounced 'geek'. GEEIQ is a London-based data platform, team of experts and insights provider that's fuelling success for brands such as Walmart, L'Oréal, H&M and even Elton John in gaming and virtual worlds.

What virtual items do gamers want?
01:45