BIGWAVE
BIGWAVE
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9 months ago
Replay

Differentiate or Die: How to Win Clients With Agency Positioning

About

Between the United States and the UK, there are over 100,000 creative agencies battling for attention.

Budget cuts, fractional CMOs, in-house agencies, the spectre of GenAI, and other challenges threaten to drown out the unique value agencies provide.

But we know that agencies offer enormous value to brands, and now more than ever, you must nail your positioning to cut through the noise and make sure brands see your agency as the only option.

Led by agency growth experts Doug Crisona of BIGWAVE and Seb Mackay of Soba: Private Label, we'll show you how to:

  • Develop a compelling agency positioning strategy
  • Differentiate your agency and communicate your unique value
  • Tie it all together and build a robust thought leadership program and lead gen strategy

In this interactive session, we'll conduct live agency website reviews and a mini positioning workshop with a pre-selected attendee. All registrants will receive a battle-tested Agency Growth Guide after the event as well!

If you're ready to roll up your sleeves and put your agency on a growth path, please join us!

Speakers

Doug Crisona

Doug Crisona

CEO at BIGWAVE

Seb Mackay

Seb Mackay

Partner & Creative Director at Soba: Private Label