Brainsuite Webinars

#### **Unlock a Smarter Approach to Pretesting**

The world of market research is evolving rapidly. With more assets and shrinking timelines, researchers are under pressure to test more efficiently. AI promises speed and scalability—but how do you integrate it without sacrificing rigor?

Join us for an insightful webinar where we break down **when to trust AI-driven pretesting, where traditional methods still shine, and how to combine both for the best results.**

#### **What You'll Learn:**

✅ A clear **framework** for integrating AI into your research toolbox

✅ When **AI-based pretesting** delivers the best results—and where human insights are still essential

✅ The **strengths and limitations** of AI vs. traditional research methods

✅ Real-world case studies showcasing **successful AI adoption in pretesting**

#### **Who Should Attend?**

This webinar is designed for **market researchers, insights professionals, and brand managers** looking to enhance their pretesting strategy with AI—without losing the depth of traditional research.

#### **Meet Your Expert Speaker**

**Dr. Dirk Held**

Author of *AI in Brand Management*, Co-Founder of DECODE GmbH & aimpower GmbH

🔹 **Spots are limited—reserve your seat today!**
