The Denim Deal is a global foundation that acts as a catalyst for public-private collaboration. Our mission is to close the loop in denim by scaling the use of post-consumer recycled (POCR) cotton in the denim industry.

Denim Deal

In this deep-dive session, we’ll explore the **Denim Deal Framework** and its requirements. We will provide clarity on how we will support our members with claims, communication, and branding in relation to post-consumer cotton in denim.

🔹 **What to Expect:**

✔ A breakdown of the Denim Deal Framework & requirements

✔ Future objectives on claims

✔ Formation of a working group to co-develop guideline
