The Denim Deal is a global foundation that acts as a catalyst for public-private collaboration. Our mission is to close the loop in denim by scaling the use of post-consumer recycled (POCR) cotton in the denim industry.

Denim Deal

**How to Develop a Clear Strategy & Roadmap to Scale POCR Cotton as a Brand**

Scaling **post-consumer recycled (POCR) cotton** requires more than just intent—it demands a **clear strategy, structured roadmap, and industry collaboration**. In this session, we’ll guide brands through the key steps to successfully integrate and expand POCR cotton in their collections.

Learn from experts and industry peers about **setting realistic targets, overcoming supply chain challenges, and aligning sustainability goals with business growth**. Whether you're just starting or looking to refine your approach, this session will provide the tools and insights needed to make **POCR a scalable reality for your brand.**

🔹 **What You’ll Gain:**

✔ A structured approach to developing a POCR strategy

✔ Key milestones and challenges to anticipate

✔ Insights from brands successfully scaling POCR cotton
