Sifflet is the leading data observability platform that delivers data trust at scale for analytics and AI initiatives by bridging the gap between technical and business users.  Global customers like the Penguin Random House, Carrefour, Auchan, CMA CGM and Adaptavist rely on Sifflet to reach and maintain high levels of data quality and reliability needed for business critical analytics and AI.  Sifflet is a best-in-class data observability solution for the entire organization, ranked Best estimated ROI and Fastest implementation by G2 users. 

Sifflet, the AI-augmented data observability platform built for data teams with business users in mind.

In this session, Colin Zima, CEO and Co-Founder of Omni Analytics, explains why AI for data is different. Perfect prompts won't fix messy data or vague metrics. Solutions require semantic layers, precise context, and stepwise, user-led iteration. Start small, teach AI your business language, and expand only as it proves value.
