Sifflet is the provider of the holistic data observability platform, designed to empower both data producers and consumers with reliable, actionable data. Since its founding in 2021, Sifflet has been trusted by a diverse range of customers, from agile startups to Fortune 500 giants like Carrefour, BBC, EuroNext, Mollie, Tripadvisor, Servier, and Dailymotion. With over $15M raised in funding, Sifflet continues to grow, with a talented team of 50+ employees across Paris, London, and San Francisco.

Sifflet, the holistic data observability platform

As 2025 approaches, data observability is rapidly gaining momentum in the market, with most companies recognizing the critical role of reliable data in the success of AI and data projects. However, this realization brings a host of questions: How do you begin implementing holistic data observability? When is the right time to start? What tech stack is necessary to make it work? How can you ensure your teams adopt it effectively? And how do you measure and demonstrate its impact? Salma Bakouk will highlight key trends that can guide you in scaling data observability successfully.
