Fello

Join Fello Community Leader and Fello's Product Marketing Manager Steve Hartman to dive into the most recent Fello feature releases!

New features include:

*   Email Customization
*   Postcard Daily Limits
*   Vendor Module on Contact Dashboard


What's New! Recent Fello Feature Releases Explained! 

During the session, we’ll cover:

*   **How to position the CashCPO offer as one of three seller options** – We provide a customizable presentation agents can use to walk sellers through:
*   Traditional listing (which they know),
*   Certified Pre-Owned (CPO), where the seller pays upfront and typically nets 5%+ more and sells faster,
*   And CashCPO, where the seller gets up to 70% in Stage One, and we front the costs for inspection, appraisal, and any value-boosting repairs or cosmetics. Sellers then share in the upside, often making more than with a conventional sale – and without the hassle of showings or repairs. I'll share an example net sheet that is produced, showing the conventional net / cashcpo net.
*   **The agent still secures the listing**, which becomes a CPO listing – meaning their portfolio quickly fills with premium listings that sell faster and for more.
*   **How to use RPR** and navigate pricing, especially since sellers are often focused on Zestimate alone.
*   **How to make the preliminary offer using Fello**, and then apply our proven script:

> "Mr. Ramos has a full market value cash offer at \[insert expired price]. Are you available on \[insert two business days] to review?"

*   This script converts at a very high rate and ties directly into helping agents confidently present the three options and let the seller choose.


Laurie Reader | 30 Day Listing Challenge - 2025

Speakers

Laurie Reader

CEO of Laurie Finkelstein Reader Real Estate

Ryan Young

Founder & CEO, Fello

Replays

What's New! Recent Fello Feature Releases Explained!

Cash Offer Deep Dive with Rowena Patton