People retain **95% of a message via video**, compared to just 10% through text.

That means your audience is **9x more likely to remember** your video content than your blog posts.

No surprise, then, that **87% of marketers** report increased lead generation from video content. But why does video work so well in B2B?

✅ **Algorithms Prioritize Video:** Social media platforms like Instagram, Facebook, and LinkedIn increasingly prioritize video content in their algorithms.

✅ **SEO Benefits**: Video content boosts SEO efforts by keeping users on your website longer, which signals to search engines that your content is valuable.

✅ **Mobile Accessibility:** 75% of viewers consume short-form video content on mobile devices. This accessibility ensures that your content can reach audiences anytime, anywhere.

Join us **LIVE on July 3rd** as **Thibaut Weller**, Demand Gen @**Unmuted**, shares **5 actionable tips** to elevate your B2B social video strategy.


5 tips for making epic social video content in B2B marketing

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