Sales and marketing alignment sounds great in theory. In practice? It's usually a mess of finger-pointing, missed opportunities, and "that's not my job" answers. Marketing thinks sales doesn't follow up properly. Sales thinks marketing sends garbage leads. Everyone's frustrated, and growth suffers.

Join us for an exclusive Q\&A with Laura Erdem, Sales Director at Dreamdata, and quite possibly the only sales person on the planet who genuinely loves marketing. While everyone else is playing the blame game, Laura figured out how to make both sides work together to actually drive growth.

**We're covering:**

*   How better collaboration directly impacts your growth numbers
*   What smart sales-marketing partnerships actually look like in practice
*   The handoff moments that make or break your revenue pipeline
*   Why most "alignment" efforts fail and what works instead

We're gonna have a real conversation with someone who's been in the trenches and figured out how to make it work. Laura's got the battle scars and the wins to prove it.

Bring your questions and your war stories. We're ready for all of it.


Driving Growth Through Smarter Sales-Marketing Collaboration

Join us for an exclusive Q\&A with **Shyvee Shi, Product & Community Lead at Microsoft**, as we dive deep into how she and her team built one of Microsoft’s most impactful AI learning programs.

Shyvee led the **AI Community Learning Program (Alpha)**, bringing together 45 participants from 16 countries to explore AI tools in a fun, hands-on, and collaborative way. The results were remarkable:

✅ 3,000+ applications in just 5 days

✅ 45 participants completed 300+ AI projects

✅ 200+ LinkedIn posts shared from participants

✅ Achieved a 91 NPS – far above industry benchmarks

Now, as Microsoft scales the program into Beta with a **community-led mentorship model**, we’re sitting down with Shyvee to unpack:

*   How do you build AI-literate communities from scratch?
*   What made the program so engaging and impactful?
*   How can *you* replicate these strategies to build community-driven AI learning for your own products, teams, or users?

Bring your questions and get ready to be inspired and equipped to build your own community!


Building AI-Literate Communities: Lessons from Microsoft

Create, host and analyze your webinars and fun, authentic and engaging webinar platform.

Go to https://getcontrast.io and sign up for a free account. 

👋 Your friends at Contrast