How do you protect the authenticity of your research when bots, bad actors, and AI-generated answers are creeping into your data? 

Join us for an AMA with Amber Asaro, Manager of UX Design and Research Operations at Red Hat, as she shares how her team safeguards research quality at scale, and what it takes to keep insights trustworthy in a changing landscape.

We’ll cover:

🕵️ Wild stories of fraud in user research (and how to spot red flags before they skew your study)

🤖 How AI is showing up in participant responses, and what you can do about it

🚩Tactical tips for building screeners that deter cheaters and detect fabricated responses

💡Creative ways to incentivize honest participation (beyond just handing out gift cards)

🙋 Your questions!

If you care about high-quality data, research integrity, and scaling studies without sacrificing trust, this AMA is one you won’t want to miss.


Bots, lies & alibis: Protecting your research from fraud

**How do you scale research without burning out your top contributors?** Join us for an AMA with James Villacci, Head of Global UX Research at HelloFresh, as he shares how his team transformed UX Research from a bottleneck to a backbone — a scalable, productized system that supports teams across the company without exhausting his own.

We’ll cover:

🫣How James went from resisting democratization to building a toolkit that unlocks self-serve research

📈Why research needs a go-to-market strategy (and how to build one)

💰How to make UXR indispensable, even when budgets and headcount are tight

🤔What it really takes to live up to the idea of being customer-centric

🙋Your questions! 

If you’ve ever felt the tension between research demand and team capacity, or you're curious about turning UXR into a platform your whole company can use — this conversation is for you.


AMA with James: How to make research (and your research team) indispensable at your company

AI can’t own your research – but it can help. So how do you cut through the hype and build a Research Ops strategy that actually scales, delivers quality, and turns insights into action for your whole team?

Join us on **Wednesday, May 28th at 2pm EST** for a bold conversation with Mahad Bullo (Staff UX Researcher at Included Health), Oren Friedman (Co-founder and CEO at Rally) and Prayag Narula (Co-founder and CEO at Marvin) as they dig into the future of research and what’s working.

What to expect:

🔥 A vision for launching and scaling self-serve research across UX and product teams

🧠 How AI is supercharging research ops, and where it misses the mark

🛠️ A run-through of Rally and Marvin's new integration

🎤 Live AMA. Bring your questions about what it takes to scale research right

*👉 Rally and Marvin help teams unlock self-serve research from participant recruit to insights and analysis. If you're a product or UX leader tired of research bottlenecks (and AI hype), this one’s for you.*


How UX leaders turn user insights into product impact

At Rally, along with building the User Research CRM that enables teams to talk to their users safely and at scale, we host engaging webinars with amazing Research and ReOps leaders from companies like Adobe, Dropbox, MongoDB, and more. 