Lessons from a HubSpot UXR: How to Make Research Work Inside Busy Product Teams

Join us for an AMA with Olga Ziegelman, Head of UX Research at Alteryx, as we get real about what it takes to lead in UX – before and after the title. We’ll unpack the mindset shifts, day-to-day practices, and human moments that shape authentic, high-impact leadership (yes, even if you’re an introvert).

We’ll explore how to earn influence without relying on hierarchy, navigate the middle-management squeeze, and build resilient teams across disciplines, all while creating space for others to thrive.

We’ll cover:

🧭 How to show leadership before you have the title (and keep earning your seat)

🌪️ Leading through constant change – building resilience when stability is a myth

🫶 Authentic leadership for introverts: confidence without the performance

🙋 Your questions, answered live!

Whether you’re an early-career researcher, an emerging manager, or a seasoned leader looking to refresh your approach, this AMA will leave you with candid insights, practical tactics you can use tomorrow, and a renewed sense of what meaningful leadership in UX can look like.


So you want to be a UX leader? 10 lessons no one tells you

Join us for an AMA with Jake Burghardt, research leader and systems thinker (ex-Amazon, Microsoft), as we dig into a challenge almost every UXR team faces: unlocking more value from the research work you’ve already done.

We’ll explore what it takes to shift from research as a one-and-done deliverable to a living system of insights that drive decisions across teams, long after the original readout. Jake will share his perspective on building operations that support follow-through, designing insights to be reusable, and making research travel further inside your org.

We’ll cover:

🔁 Why doing less research might lead to more impact

📚 How to get more mileage out of existing insights (even the ones that didn’t “make the cut”)

🔗 What makes an insight summary actually useful and how to start creating them

📅 How to make research findings linkable, citable, and show up in real planning

🙋 Your questions, answered live!

As a bonus:

🎁 We’ll be giving away **3 copies of Jake’s book** to folks who register and attend live

💸 Everyone who registers will also receive a **discount code** after the event

Whether you’re a researcher trying to increase the shelf life of your work, a ReOps manager designing for reuse, or a product leader looking to avoid reinventing the wheel, this AMA will leave you with practical ideas to amplify your research.


Buried treasure: getting more value from research you’ve already done

At Rally, along with building the User Research CRM that enables teams to talk to their users safely and at scale, we host engaging webinars with amazing Research and ReOps leaders from companies like Adobe, Dropbox, MongoDB, and more. 