**How do you scale research without burning out your top contributors?** Join us for an AMA with James Villacci, Head of Global UX Research at HelloFresh, as he shares how his team transformed UX Research from a bottleneck to a backbone — a scalable, productized system that supports teams across the company without exhausting his own.

We’ll cover:

🫣How James went from resisting democratization to building a toolkit that unlocks self-serve research

📈Why research needs a go-to-market strategy (and how to build one)

💰How to make UXR indispensable, even when budgets and headcount are tight

🤔What it really takes to live up to the idea of being customer-centric

🙋Your questions! 

If you’ve ever felt the tension between research demand and team capacity, or you're curious about turning UXR into a platform your whole company can use — this conversation is for you.


AMA with James: How to make research (and your research team) indispensable at your company

AI can’t own your research – but it can help. So how do you cut through the hype and build a Research Ops strategy that actually scales, delivers quality, and turns insights into action for your whole team?

Join us on **Wednesday, May 28th at 2pm EST** for a bold conversation with Mahad Bullo (Staff UX Researcher at Included Health), Oren Friedman (Co-founder and CEO at Rally) and Prayag Narula (Co-founder and CEO at Marvin) as they dig into the future of research and what’s working.

What to expect:

🔥 A vision for launching and scaling self-serve research across UX and product teams

🧠 How AI is supercharging research ops, and where it misses the mark

🛠️ A run-through of Rally and Marvin's new integration

🎤 Live AMA. Bring your questions about what it takes to scale research right

*👉 Rally and Marvin help teams unlock self-serve research from participant recruit to insights and analysis. If you're a product or UX leader tired of research bottlenecks (and AI hype), this one’s for you.*


How UX leaders turn user insights into product impact

**What’s behind a high-impact research practice? Often, it’s governance quietly ensuring the right people have the right access at the right time, with the guardrails to move confidently and responsibly.**

Governance is one of the most important **—** and most misunderstood **—** aspects of scaling research. It’s not just about legal compliance. It’s about enabling access, protecting quality, and making sure your research efforts actually support business goals. 

In this AMA with [Jared Forney](https://www.linkedin.com/in/jaredforney/), Research Operations Principal at Okta, we’re breaking down the invisible systems behind research: the guardrails, workflows, and permissions that shape who gets to do what, how data is tracked, and how it rolls up to your company’s OKRs. 

Whether you’re looking to enable self-serve research, build stronger governance practices, or align your research efforts with the broader business, this session will give you the clarity and language to lead with confidence. 

**Join us as we dive into:**

🧩 What governance really means in a research context (hint: it’s not just legal compliance)

🔐 Balancing access and control in democratized research environments

🔑 How to manage participation and access without increasing risk

🛠️ Building systems that support scale, not just control

📊 How governance structures enable better metrics and reporting

🤝 Making governance approachable, understandable, & adoption-friendly

⚙️ How governance powers enablement and responsible democratization

🖐 Your questions!

You’ll leave this AMA with a clearer understanding of how to use governance as a level, not a limitation, for scaling meaningful, measurable, and safe research. 


AMA with Jared: How governance fuels enablement, adoption, & impact

At Rally, along with building the User Research CRM that enables teams to talk to their users safely and at scale, we host engaging webinars with amazing Research and ReOps leaders from companies like Adobe, Dropbox, MongoDB, and more. 