airfocus

Many product leaders struggle to find harmony between reliable, comfort-zone projects and riskier, game-changing initiatives. In this Top PM Voices webinar, our CEO Malte Scholz will discuss with renowned product leadership expert Petra Wille practical strategies for creating a balanced portfolio that maximizes value. Petra will also showcase her[ Product Portfolio Excellence Template](https://airfocus.com/templates/product-portfolio-excellence-petra-wille/) that she created for airfocus, designed to help product leaders make confident, strategic decisions that drive product portfolio success.


Driving Product Portfolio Excellence: How to Balance Comfort-Zone Projects and Bold New Initiatives

We sit down with PM expert David Pereira and airfocus CEO Malte Scholz as we uncover the hidden traps that can turn roadmaps into obstacles instead of assets. From the overemphasis on feature delivery to the rigidity of traditional planning, David will provide actionable insights on how to sidestep these common pitfalls.

We’ll discuss the critical role of flexibility in roadmapping, demonstrating how adaptable strategies empower teams to make informed decisions and pivot swiftly when needed. David will also introduce his [expert roadmap template](https://airfocus.com/templates/product-roadmap-david-pereira/), designed to help teams strike the right balance between discovery and delivery, focus on outcomes, and drive value creation rather than merely completing tasks.

This webinar will provide you with practical advice and tools to refine your roadmap strategies, avoid common traps, and transform your roadmaps into powerful tools for success.


Escaping Roadmap Traps: Flexible Strategies and Proven Templates for Success

You can't open your fridge these days without seeing another news about AI. However, not so long ago, it was the same with web3, crypto, NFTs, and countless other "revolutions" that ultimately didn't or barely delivered on their promises. Is AI something different or just another technical smoke-screen?

In this session, Dr. Bart Jaworski, Senior Product Manager at Stepstone and former PM of Microsoft, will be joining us to discuss the true impact of AI on product management.


Rethinking AI in Product Management: Discovering the True Value Beyond the Hype

Join Craig Unsworth as he explores the power of storytelling in product leadership. He will delve into his 'Nine Grid Comms Model,' a framework crafted specifically for product professionals utilizing product processes. Craig will demonstrate how airfocus is not only integral to developing these narratives but also acts as a key distribution channel. Whether you're refining an existing product, launching a new one, or leading a significant product transformation, storytelling is your strategic ally. This webinar will show you how to communicate effectively, ensuring your message resonates and drives action.


Storytelling Drives Product Success: The Nine Grid Comms Model for Product Leaders

It's common to underestimate the impact of opinions, consensus, and rank on our product decisions. We may think that we're basing our choices on evidence, but that's not always the case.

We're excited to announce that Itamar Gilad, a seasoned former Google product manager and the creator of the GIST framework and the confidence meter, will be joining us. He will demonstrate how you can truly make evidence-guided decisions using the frameworks he developed and how you can align your entire team around data-informed choices.


Unlocking Product Potential: 4 Keys for Evidence-Guided Development

The product roadmap is an incredibly useful planning tool, and it's a big part of our job as product managers, but it can cause significant issues when it is not used appropriately. Are you making the most of your product roadmap?

Don’t worry, we got you! We are bringing two roadmapping experts together for a dynamic discussion to share their expertise on using roadmap effectively. Bring your question up and join the discussion with Roman Pichler and Malte Scholz to make sure you are fully leveraging your product roadmap.


Supercharge Your Product Roadmap

Join us for an exclusive webinar featuring Tyler Huish, Product Experience Director at Extra Space Storage, as we explore the transformative journey from traditional spreadsheet management to advanced prioritization techniques with airfocus. Discover how Extra Space Storage, the largest owner of self-storage units in the United States, leverages airfocus to enhance strategic decision-making and optimize product management across its vast network.


From Sheets to airfocus: A Live Case Study with Extra Space Storage

Join us for an insightful roundtable discussion, "The Way to Seamless Collaboration: Product Ops", where industry leaders Chris Butler, Antonia Landi and Diana Soler will delve into the pivotal role of Product Ops as the connective tissue in modern organizations.

Explore the intricate dance of collaboration that Product Ops orchestrates, seamlessly weaving together teams across product development, marketing, sales, and beyond. Gain valuable insights into the strategies and frameworks that empower Product Ops to be the linchpin, fostering synergy and coherence within your organization.

Uncover the secrets behind successful cross-functional collaboration, discovering how Product Ops can streamline workflows, enhance communication, and make a transformative impact on overall operational efficiency. This roundtable is your gateway to understanding the hidden power of Product Ops in driving organizational harmony.


The Way to Seamless Collaboration: Product Ops

In order for Product Teams to establish their objectives and key results (OKRs), it is important to ensure that certain foundational elements are in place. Interestingly, the most significant challenge that arises while crafting effective OKRs for product teams is even before the actual definition process begins.

We invite you to join an enlightening event featuring Tim Herbig, a renowned expert in product strategy and metrics. With his extensive experience in guiding product teams to set meaningful OKRs, Tim will guide us through the essential preparatory steps that Product Teams must undertake before diving into OKR definition.


From Product Strategy to Quarterly OKRs

*Delighting your customer is a buzz-wordy phrase that’s very subjective. Ask five people, and you’ll get ten different answers. We know because we asked many more than that! This talk Todd & Ramli will share why customer delight is important, the four main principles that drive delight, and real-world stories how teams delivered delightful product experiences that made an impact.*


Customer Delight and Innovation

Join us for an enlightening fireside chat with industry expert Adam Greco on the fascinating intersection of Data and Product Teams. This exclusive event, hosted by airfocus, promises an in-depth conversation between Adam Greco and our CEO, Malte Scholz, that will shed light on the pivotal role data plays in modern product management.

Key Takeaways:

1.  Strategic Insights: Gain a deeper understanding of how data-driven strategies can elevate your product management game.
2.  Collaboration Wisdom: Learn practical approaches to foster collaboration between product and data teams for superior results.
3.  Future Readiness: Be prepared for the evolving landscape of product management with insights into the future of data usage.


Data & Product Teams: In Conversation with Adam Greco

Join us for an informative webinar with **Tony Ulwick**, the pioneer of Outcome-Driven Innovation (ODI). In this exclusive session hosted by airfocus, Tony will reveal the secrets of transforming innovation from an unpredictable art into a systematic and predictable science.

He will explain how ODI has revolutionized the way companies approach innovation, with an impressive 86% success rate in product and service offerings. By using a deep understanding of customer needs defined through the Jobs-to-be-Done framework, ODI significantly enhances the effectiveness of marketing efforts and the predictability of innovation processes.

This webinar is a must-attend for those who wish to elevate their innovation strategies and increase their success rates. Discover hidden market opportunities, align your organization with customer-defined metrics, and transform your innovation trajectory with insights from the mastermind behind one of the most impactful innovation methods.

**Key Takeaways:**

1.  Learn how Outcome-Driven Innovation (ODI) can revolutionize innovation strategy with its remarkable 86% success rate and adopt this approach to improve your company's innovation process.
2.  Discover how the Jobs-to-be-Done framework helps ODI prioritize customer needs and drive product development for untapped growth opportunities.
3.  Learn how to align sales, marketing, R\&D, and development efforts with customer-defined metrics for a targeted approach that increases the chances of market success.


Put Jobs-To-Be-Done Theory Into Practice With Outcome-Driven Innovation

Managing an influx of ideas while maintaining a clear, strategic roadmap is a common challenge. In this webinar, Product Operations expert Antonia Landi and Malte Scholz, CEO of airfocus, will introduce a ProductOps-inspired framework for efficient idea capture, prioritization, and planning. They’ll show how ProductOps principles help teams centralize workflows and make effective, aligned decisions. Antonia will also showcase her [Idea Capture & Roadmap Prioritization Template](https://airfocus.com/templates/idea-capture-roadmap-prioritization-antonia-landi/), an airfocus tool built to streamline product planning.


From Ideas to Impact: A ProductOps Framework for Effective Prioritization and Roadmapping