airfocus

Join us for an exclusive webinar featuring Tyler Huish, Product Experience Director at Extra Space Storage, as we explore the transformative journey from traditional spreadsheet management to advanced prioritization techniques with airfocus. Discover how Extra Space Storage, the largest owner of self-storage units in the United States, leverages airfocus to enhance strategic decision-making and optimize product management across its vast network.


From Sheets to airfocus: A Live Case Study with Extra Space Storage

Join us for an insightful roundtable discussion, "The Way to Seamless Collaboration: Product Ops", where industry leaders Chris Butler, Antonia Landi and Diana Soler will delve into the pivotal role of Product Ops as the connective tissue in modern organizations.

Explore the intricate dance of collaboration that Product Ops orchestrates, seamlessly weaving together teams across product development, marketing, sales, and beyond. Gain valuable insights into the strategies and frameworks that empower Product Ops to be the linchpin, fostering synergy and coherence within your organization.

Uncover the secrets behind successful cross-functional collaboration, discovering how Product Ops can streamline workflows, enhance communication, and make a transformative impact on overall operational efficiency. This roundtable is your gateway to understanding the hidden power of Product Ops in driving organizational harmony.


The Way to Seamless Collaboration: Product Ops

In order for Product Teams to establish their objectives and key results (OKRs), it is important to ensure that certain foundational elements are in place. Interestingly, the most significant challenge that arises while crafting effective OKRs for product teams is even before the actual definition process begins.

We invite you to join an enlightening event featuring Tim Herbig, a renowned expert in product strategy and metrics. With his extensive experience in guiding product teams to set meaningful OKRs, Tim will guide us through the essential preparatory steps that Product Teams must undertake before diving into OKR definition.


From Product Strategy to Quarterly OKRs

*Delighting your customer is a buzz-wordy phrase that’s very subjective. Ask five people, and you’ll get ten different answers. We know because we asked many more than that! This talk Todd & Ramli will share why customer delight is important, the four main principles that drive delight, and real-world stories how teams delivered delightful product experiences that made an impact.*


Customer Delight and Innovation

Join us for an enlightening fireside chat with industry expert Adam Greco on the fascinating intersection of Data and Product Teams. This exclusive event, hosted by airfocus, promises an in-depth conversation between Adam Greco and our CEO, Malte Scholz, that will shed light on the pivotal role data plays in modern product management.

Key Takeaways:

1.  Strategic Insights: Gain a deeper understanding of how data-driven strategies can elevate your product management game.
2.  Collaboration Wisdom: Learn practical approaches to foster collaboration between product and data teams for superior results.
3.  Future Readiness: Be prepared for the evolving landscape of product management with insights into the future of data usage.


Data & Product Teams: In Conversation with Adam Greco

Join us for an informative webinar with **Tony Ulwick**, the pioneer of Outcome-Driven Innovation (ODI). In this exclusive session hosted by airfocus, Tony will reveal the secrets of transforming innovation from an unpredictable art into a systematic and predictable science.

He will explain how ODI has revolutionized the way companies approach innovation, with an impressive 86% success rate in product and service offerings. By using a deep understanding of customer needs defined through the Jobs-to-be-Done framework, ODI significantly enhances the effectiveness of marketing efforts and the predictability of innovation processes.

This webinar is a must-attend for those who wish to elevate their innovation strategies and increase their success rates. Discover hidden market opportunities, align your organization with customer-defined metrics, and transform your innovation trajectory with insights from the mastermind behind one of the most impactful innovation methods.

**Key Takeaways:**

1.  Learn how Outcome-Driven Innovation (ODI) can revolutionize innovation strategy with its remarkable 86% success rate and adopt this approach to improve your company's innovation process.
2.  Discover how the Jobs-to-be-Done framework helps ODI prioritize customer needs and drive product development for untapped growth opportunities.
3.  Learn how to align sales, marketing, R\&D, and development efforts with customer-defined metrics for a targeted approach that increases the chances of market success.


Put Jobs-To-Be-Done Theory Into Practice With Outcome-Driven Innovation

With the explosion in popularity of OKRs over the past few years, the same challenges and successes we saw with Agile implementations are popping up in every company. In this talk, Jeff will clearly explain why OKRs are not just a fad but rather the only way to set goals in a software-driven, continuous world. He'll also cover how to write compelling OKR statements and how those goals drive successful products. Finally, Jeff will share ways to improve your OKR implementation and ensure you are always putting the customer first. As with all of Jeff's talks, you'll laugh, you'll cry, it'll be better than Hamilton.


Building Customer-Centric Products With OKRs

How teams manage their product backlog often makes or breaks their value creation chances. Poor backlog management leads to a feature factory trap, while a mindful strategy enables the team to drive value steadily.

Over the years, David Pereira has identified common traps teams often face and learned how to overcome them the hard way. In this session, he will help you identify such challenges and help you overcome them, too.


How to Break Free From the Backlog Trap

Join us for an insightful webinar with Ashley Cheng, Head of Growth at Usersnap and Alan Miles, Senior Product Manager at airfocus, where we will guide you through the strategic approaches and key considerations that will help you align your product seamlessly with market demands.

During this session, you'll get to learn from proven techniques, expert insights, and actionable steps to refine your roadmap and achieve a successful product-market fit. Don't miss this opportunity to improve your planning skills and position your product for optimal market success.

Prepare your questions as you join us for an interactive session designed to provide you with valuable insights from our experts.


Planning a Roadmap to Propel Product-Market Fit 

Join us for an insightful webinar with Malte Scholz, Co-founder, CEO & CPO of airfocus, as he unveils the brand-new and highly anticipated Objectives app. This powerful feature addresses critical challenges faced by product teams, offering a unified platform to align strategy and execution. By connecting OKRs, roadmaps, and product workflows, airfocus Objectives eliminates the gap that often plagues product management. Say farewell to fragmented spreadsheets and disconnected strategy and welcome a new era where you can track multiple teams' progress, from user stories to company-wide objectives — all in one place.

During this session, Malte will share invaluable insights on how the Objectives app can transform the way you bridge strategy with execution.

Register to gain practical knowledge and empower your next product goals with a clear focus on results-driven objectives using just one tool - airfocus!


Connect Product OKRs with Execution in airfocus

The product roadmap is an incredibly useful planning tool, and it's a big part of our job as product managers, but it can cause significant issues when it is not used appropriately. Are you making the most of your product roadmap?

Don’t worry, we got you! We are bringing two roadmapping experts together for a dynamic discussion to share their expertise on using roadmap effectively. Bring your question up and join the discussion with Roman Pichler and Malte Scholz to make sure you are fully leveraging your product roadmap.


Supercharge Your Product Roadmap

It's common to underestimate the impact of opinions, consensus, and rank on our product decisions. We may think that we're basing our choices on evidence, but that's not always the case.

We're excited to announce that Itamar Gilad, a seasoned former Google product manager and the creator of the GIST framework and the confidence meter, will be joining us. He will demonstrate how you can truly make evidence-guided decisions using the frameworks he developed, and how you can align your entire team around data-informed choices.


Unlocking Product Potential: 4 Keys for Evidence-Guided Development

Join Craig Unsworth as he explores the power of storytelling in product leadership. He will delve into his 'Nine Grid Comms Model,' a framework crafted specifically for product professionals utilizing product processes. Craig will demonstrate how airfocus is not only integral to developing these narratives but also acts as a key distribution channel. Whether you're refining an existing product, launching a new one, or leading a significant product transformation, storytelling is your strategic ally. This webinar will show you how to communicate effectively, ensuring your message resonates and drives action.
