Brainsuite Webinars

**The point of sale remains one of the most decisive moments in the customer journey**—yet many brands still rely on guesswork when it comes to in-store effectiveness. With shoppers making up to 70% of their purchase decisions in-store, the opportunity is massive—but so is the competition for attention.

This webinar offers a practical, science-backed guide to boosting creative effectiveness at the POS. Learn how to apply proven neuroscience principles and predictive AI to optimise your in-store assets—fast, cost-effectively, and at scale.

Join us live to give your team a competitive edge where it matters most.

**What You’ll Learn:**

✅ The six neuroscience-based drivers of POS effectiveness—and how they influence shopper behaviour.

✅ How to use AI to predict and improve the impact of your assets before they go live.

✅ Why benchmarking matters—and what we learned from analysing over 10,000 POS creatives.

👉 This session is designed for brand and category managers, shopper marketing leads, and in-store experience teams *ready to move beyond intuition, optimise creative performance, and drive in-store results*.


How To Win at the Point of Sale With Shopper Marketing

Videoaufzeichnung des Vortrags: **KI gestütze Shopper-Marketing-Optimierung****,** der beim Brainsuite Bits & Bites Event am 05.05.2025 in Hamburg gehalten wurde.


iMi Salesmarketing: KI gestütze Shopper-Marketing-Optimierung 

Videoaufzeichnung des Vortrags **Von der Forschung zur Praxis: Neuromarketing im Team leben,** der beim Brainsuite Bits & Bites Event am 05.05.2025 in Hamburg gehalten wurde.


Kellanova x Brainsuite: Von der Forschung zur Praxis: Neuromarketing im Team leben

Videoaufzeichnung des Vortrags **Wie congstar ihren Methodenbaukasten erweitert** der beim Brainsuite Bits & Bites Event am 05.05.2025 in Hamburg gehalten wurde.


congstar x Brainsuite: Wie congstar ihren Methodenbaukasten erweitert

**In a scroll-happy world where attention is fleeting, how do you make your social media videos not just stop thumbs—but stick in minds and move hearts?**

**This isn’t about just hitting platform specs like length or format. This is about understanding what drives real impact—attention, yes, but also emotion, memory, and action.**

**Join us for a fast-paced, insight-rich session where we go beneath the surface and deep into the brain. Backed by neuroscience and more than a billion data points, we’ll break down what actually makes social video content effective—from the first frame to the final CTA.**

**You’ll walk away knowing:**

*   Why the first few seconds matter more than ever—and how to nail them
*   The role brand presence plays—and how it can help or hurt performance
*   What the brain loves: emotional hooks, fluid storytelling, and cognitive ease
*   How to spot and strengthen creative elements that drive real-world performance

This webinar is built for marketers, brand leaders, and creatives who want to move beyond guesswork—and build content that works because it *works with the brain.*


Crack the Code of Effective Social Media Video

AI holds immense potential. However, many companies struggle to unleash the full business value. Based on the experience of onboarding more than 500 brand teams worldwide, we will share insights on the best practices of how to successfully implement and ensure adoption in the organization to leverage the full potential of AI?

You will learn:

🔹 Key steps of the AI implementation process

🔹 Best Practices along the process

🔹 Best-Practice Examples

With experience from over 500 AI implementations worldwide and recognized with the Agency Excellence Award Unilever 2025, Brainsuite provides exclusive insights on how to successfully implement AI solutions at scale.

Register now to learn how to successfully implement AI in your organization!


Successful AI Implementation: From Concept to Scalable Capability

#### **Unlock a Smarter Approach to Pretesting**

The world of market research is evolving rapidly. With more assets and shrinking timelines, researchers are under pressure to test more efficiently. AI promises speed and scalability—but how do you integrate it without sacrificing rigor?

Join us for an insightful webinar where we break down **when to trust AI-driven pretesting, where traditional methods still shine, and how to combine both for the best results.**

#### **What You'll Learn:**

✅ A clear **framework** for integrating AI into your research toolbox

✅ When **AI-based pretesting** delivers the best results—and where human insights are still essential

✅ The **strengths and limitations** of AI vs. traditional research methods

✅ Real-world case studies showcasing **successful AI adoption in pretesting**

#### **Who Should Attend?**

This webinar is designed for **market researchers, insights professionals, and brand managers** looking to enhance their pretesting strategy with AI—without losing the depth of traditional research.

#### **Meet Your Expert Speaker**

**Dr. Dirk Held**

Author of *AI in Brand Management*, Co-Founder of DECODE GmbH & aimpower GmbH

🔹 **Spots are limited—reserve your seat today!**


Smarter Pretesting: Maximizing Impact with AI & Traditional Research

Are your marketing creatives meeting their full potential? What if you could evaluate and refine their effectiveness before they go live?

In this webinar, Indra Mauer and Janik Lührs will show how Predictive AI can transform the way you design and evaluate ad creatives, empowering you to make data-driven decisions that elevate campaign outcomes.

Discover how to craft creatives that:

*   Grab your audience’s attention when it matters most
*   Evoke emotional responses that deepen customer connections
*   Communicate your message clearly and effectively for lasting impact
*   Reinforce your brand identity to drive long-term recognition

During this session, you’ll see how AI streamlines creative optimization, freeing up your team to focus on what drives measurable business results—higher conversions and stronger ROAS.

 **Take the guesswork out of creative performance. Sign up now and discover actionable strategies for success.**


Predict and Improve: Use AI to Optimize Creatives and Maximize ROI

Stay ahead of the competition by joining Dr. Christian Scheier, a pioneer in applying AI and neuroscience to brand management, as he reveals what AI advancements you need to know to power your marketing in 2025.

With over 20 years in the field, Christian Scheier combines unmatched expertise as a neuropsychologist with hands-on experience driving brand growth through AI.

This webinar will discuss where AI delivers real results today and what’s on the horizon for next year. Dr. Scheier will provide a clear-eyed view of both predictive and generative AI, highlighting how to leverage AI t**o help prove and improve the effectiveness of your creative assets**

From advanced personalization through large language models and AI-driven creative assets to custom KPIs based on client data, this session covers precisely what matters to CMOs, brand managers, and insight teams. You’ll also gain insights into the current limits of AI, empowering you to make more strategic, risk-aware decisions.

**Key Takeaways:**

*   \*\*Today’s AI Landscape: \*\*Learn what’s working (and what isn’t) in predictive and generative AI, and see how it can support brand effectiveness.
*   \*\*AI Trends for 2025: \*\*Get a preview of upcoming AI trends such as personalization, business integration, and creativity so you can prepare now to meet future demands.
*   \*\*Beyond the Hype: \*\*Gain a realistic perspective on AI’s current boundaries, empowering you to make confident, data-driven choices.

Secure your place to gain insights from Dr. Scheier’s practical, research-backed approach to AI, and get equipped to make an impact with AI-powered marketing strategies that resonate with your audience.


The Future of AI in Marketing: Emerging Trends and What to Expect in 2025

In today’s cluttered Out-of-Home advertising landscape, it’s harder than ever to stand out. Join our free masterclass to discover how to create OOH campaigns that demand attention, connect with your audience, and deliver real results. Learn strategies and insights that will make your next campaign unmissable.

**Key Takeaways:**

*   How to craft OOH campaigns that demand attention and drive brand awareness
*   The role of emotional connection in increasing brand recall and engagement
*   How AI can optimize your OOH campaigns for maximum ROI and impact

***

**Why Join This Free Masterclass?**

This masterclass isn’t just about theory—it’s about practical solutions you can apply immediately. Get the insights you need to ensure your OOH campaigns stand out and deliver results, all while making smarter, data-driven decisions.
