Brainsuite Webinars

**The point of sale remains one of the most decisive moments in the customer journey**—yet many brands still rely on guesswork when it comes to in-store effectiveness. With shoppers making up to 70% of their purchase decisions in-store, the opportunity is massive—but so is the competition for attention.

This webinar offers a practical, science-backed guide to boosting creative effectiveness at the POS. Learn how to apply proven neuroscience principles and predictive AI to optimise your in-store assets—fast, cost-effectively, and at scale.

Join us live to give your team a competitive edge where it matters most.

**What You’ll Learn:**

✅ The six neuroscience-based drivers of POS effectiveness—and how they influence shopper behaviour.

✅ How to use AI to predict and improve the impact of your assets before they go live.

✅ Why benchmarking matters—and what we learned from analysing over 10,000 POS creatives.

👉 This session is designed for brand and category managers, shopper marketing leads, and in-store experience teams *ready to move beyond intuition, optimise creative performance, and drive in-store results*.
