Census is the #1 Data Activation platform, powered by Reverse ETL. We transform the data warehouse into a hub for marketing and business operations, empowering everyone to take action with trusted, actionable data. No custom scripts or engineering favors required!

We’d love to help you achieve better outcomes with trusted data – let’s chat!

Census

In the past decade, we've seen sales and marketing teams come together in lockstep. In our current decade, the perfect storm of AI, Cloud Data, and Composability is poised to transform collaboration between marketing and data teams like never before. 

Join us on Wednesday, December 13th at 2 PM ET/11 AM PT for a panel discussion with **Scott Brinker**, Editor at chiefmartec.com, **Darrell Alfonso**, Director of Marketing Strategy and Operations at Indeed, and **Boris Jabes**, CEO and Co-founder at Census, moderated by **Phil Gamache**, Host of Humans of Martech.

These martech visionaries will discuss how to...

*   Create marketing campaigns that adapt in real-time, personalizing content for each customer, driven by the power of AI. 
*   Harness the vast potential of cloud data to activate deeper customer insights, enabling pinpoint targeting and data-driven decision-making at scale. 
*   Discover how composability, the art of building marketing technology like Lego blocks, empowers you to create agile and customized marketing stacks.

Don't miss this chance to learn how the next generation of Martech will elevate your marketing strategies, enable intelligent automation, and deliver personalized experiences beyond your wildest dreams.


Martech Madness: 2024 Predictions for AI, Cloud Data, and Composability

Data teams and infrastructure are often seen as cost centers for the business. But Marc Stone, VP of Growth & Data at ClickUp knows that the Modern Data Stack coupled with a culture shift can change that perception. Your data stack can be the key to optimizing operations and driving ROI — it's just a matter of combining the right tools. Join industry experts from ClickUp, Census, and Hex to discuss...

👉 Challenges ClickUp's data team faced as they sought to improve ROAS and enhance the conversion feedback loop to their largest spending ad platforms

👉 The solution that enabled ClickUp to send predictive lifetime value inputs into Google Ads and Facebook to proactively increase ROAS

👉 How ClickUp ultimately lowered CAC by ~50% over 6 months

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Save your seat to join live and ask our speakers a question. 👉


Webinar: How Data Teams Can Become Revenue Drivers feat. ClickUp, Hex, and Census

Behind every world-class marketing strategy is a killer, data-driven marketing team. 

And to be truly data-driven, marketing teams need to closely collaborate with their data counterparts. 

Join us for a 1-hour panel discussion bringing together data, ops, and marketing leaders from Pleo, Fivetran, HubSpot, and Wistia as we shine a light on what it takes to break down the silos holding most marketing and data teams back from their potential. We’ll cover: 

*   Important considerations when assembling your data and martech stack
*   How data teams can align marketing teams around the warehouse as the single source of truth
*   Rituals to streamline collaboration between data and marketing teams

If you’re a marketing professional who dreams big, but feels limited by the data in your marketing automation tooling or a data person who knows you have the insights to impact revenue (and just need better access to the GTM team), this is for you. 

Save your seat


(Panel) Better Together: Uniting Marketing & Data ft. HubSpot, Fivetran, Wistia & Pleo

Are you leveraging your first-party data to enhance your product experience?

Mixpanel’s event analytics platform powers customer journeys for companies like Uber, Netflix, OpenAI, and Yelp. As product analytics have moved beyond just clickstream data, both product and growth teams find themselves relying on the same datasets to grow and analyze both product needs and business outcomes.

Join us on Wednesday, July 19th as Census's CMO Matt Amundson, Google's Principal, Strategic Partnerships, Manav Bhatia, and Mixpanel's Director of Product, Vijay Iyengar, sit down to discuss how to...

👉 Make data-driven product decisions

👉 Unlock productivity with the right data stack

👉 Optimize customer experiences at every stage.

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Save your spot now to join live and share your input or ask our speakers a question. 👉


Census & Mixpanel Present: The Past, Present, and Future of Event Analytics

First-party data and the rise of generative AI as a given in our workflows puts teams in a unique position to turn more information than ever before into more revenue for less work. Census's Head of Growth, Syl Giuliani, will be joined by Josh Garrison, Apollo.io's Head of Content Marketing & Customer Education to discuss how high-performing revenue teams can leverage their first-party data to automate their product-led sales motion.


Census and Apollo Present: Your Guide to Automating Product-Led Sales

[Figma](https://www.figma.com/), a collaborative design platform used by over 4M users, has seen huge success due to their product-led growth(PLG) motion, with a massive $20B acquisition announced recently by Adobe. 

**‍**Key to this success has been not just collecting, but actually harnessing their data to drive revenue growth, particularly as they moved up-market. 

**Watch our webinar** with [Praveer Melwani](https://www.linkedin.com/in/praveer-melwani/), CFO at Figma, where he shares how they operationalize data to drive revenue across their $20B PLG business.

We discussed...

*   How Figma scaled business operations as a hypergrowth PLG company
*   How Figma built a source of truth for their GTM data
*   Best practices from Figma’s journey operationalizing data across their business


Q&A: How Figma Operationalizes Data Across its $20b PLG Business

Canva built a Composable CDP to achieve better audience segmentation and marketing personalization to their 125 million monthly users. Watch now to learn more about warehouse-native data activation with Snowflake, Census, Fivetran, and dbt.


Q&A: How Canva Uses Snowflake as a CDP for Audience Segmentation with Census, Fivetran, & dbt

Watch our fireside chat that explores the growing "customer data divide" between IT and marketing, and how this fuels ongoing debates between Packaged vs Composable CDP solutions. David Chan, CDP Practice Leader at Deloitte, moderated an open discussion with the CEOs of Census, Simon Data, and Snowplow, providing a unique opportunity to gain valuable insights and perspectives from industry leaders.

What you'll learn from this session:

*   A comprehensive overview of the different considerations of both all-in-one CDP and composable CDP solutions
*   Where the industry agrees and disagrees on data activation, unbundling, and the "[dual zone](https://www.deloittedigital.com/us/en/offerings/customer-led-marketing/advertising--marketing-and-commerce/dual-zone.html)" CDP
*   How deep collaboration between IT/Data and Marketing teams can maximize the value of customer data


Packaged vs. Composable CDPs: A Fireside Chat with Deloitte, Census, Snowplow, & Simon Data

The importance of centralizing company data is obvious, but choosing the right data stack and justifying ROI can be tricky. Which tools do you start with, how do you get buy-in, and how do you measure success?

Modern Data Stack experts Jobin George, **Staff Solutions Architect at Google Cloud*,* \*\*and Yoni Hazan, **Lead Analytics Consultant at Montreal Analytics**, joined us to share their experiences with calculating the value of your data architecture 🧮

Watch this webinar to learn about:

*   The outcomes you can expect from implementing modern data stack tooling.
*   How activating customer data can help companies get money back from their investments.
*   How to analyze the ROI and impact of implementing various parts of your stack.


Proving the Value of Your Modern Data Stack with Google Cloud and Montreal Analytics

What does it mean to be a data-driven marketer? As GTM teams adopt more tech, siloed data becomes a larger obstacle to business action, making it even more difficult to deliver on the promise of “data-driven.” During this webinar, Sprig’s Head of Marketing Operations Matt Avero-Sturm shares his learnings on how to turn data into revenue and bridge the gap between marketing and IT/data.

‍

Watch this webinar to learn:

🤓 What B2B marketers can learn from B2C marketers

🛠 5 audiences every B2B growth marketer needs to build

📍 Marketing attribution with Census Audience Hub + Sprig


The Data Stack is the MarTech Stack: GTM Tooling to 10x Revenue

Have you ever wanted to build a dbt package, but didn’t know where to start? In this 60-minute workshop, [Stephen Ebrey](https://www.getcensus.com/events/learn-dbt-build-a-package-profit#), data consultant and founder of Sawtelle Analytics, will break down the process he went through to build the recently-released [census\_utils dbt package](https://hub.getdbt.com/sutrolabs/census_utils/latest/), as well as cover cross DB compatibility, how to use variables to let users customize your package, and integration testing. 

This session will include practical advice on how and why to create a dbt package, as well as notes on challenges of package work that many analytics engineers may not have experience with. In this session, Stephen will cover: 

*   Cross DB compatibility
*   How to use variables to let users customize your package
*   Integration testing

He’ll also give examples of ways the databases differ, such as handling arrays, and the two ways to handle them (dispatch or cross-DB macros), as well as cover which databases have free options and how to switch between dbt adapters to test on them. Stephen will wrap up the session with an example of how a variable can make a macro more useful to a wide variety of users, and then I’ll walk through the basic integration testing process using seed files and dbt\_utils.equality.

This live session will be MC’d by [Jeff Sloan](https://www.linkedin.com/in/jeffreymsloan/), product manager @ Census, who helped with QA on the census\_utils package development.


Martech Madness: 2024 Predictions for AI, Cloud Data, and Composability

Martech Madness: 2024 Predictions for AI, Cloud Data, and Composability

Webinar: How Data Teams Can Become Revenue Drivers feat. ClickUp, Hex, and Census

(Panel) Better Together: Uniting Marketing & Data ft. HubSpot, Fivetran, Wistia & Pleo

Census & Mixpanel Present: The Past, Present, and Future of Event Analytics

Census and Apollo Present: Your Guide to Automating Product-Led Sales

Q&A: How Figma Operationalizes Data Across its $20b PLG Business

Q&A: How Canva Uses Snowflake as a CDP for Audience Segmentation with Census, Fivetran, & dbt

Packaged vs. Composable CDPs: A Fireside Chat with Deloitte, Census, Snowplow, & Simon Data

Proving the Value of Your Modern Data Stack with Google Cloud and Montreal Analytics

The Data Stack is the MarTech Stack: GTM Tooling to 10x Revenue

Learn dbt, build a package, ???, profit!