We’re featuring some of the best & brightest folks in marketing and data on the virtual stage at ConCensus July 25 & 26. This live two-day conference features conversational & educational panels, workshops, and sessions for data-driven marketers and revenue-minded data people.

Day one is all about the data nerds we know and love, and day two is a chance to celebrate all the data-driven marketers pushing their companies forward. 

ConCensus 2023

Marketers' worlds have changed drastically over the past 5 years. As first-party data has become integral to marketing workflows, there's been a shift in the relationship between marketing and data teams. Austin Kueffner, Partner at Ouliant, and Joe Gelman, Sr. Product Marketing Manager at Webflow will be sitting down with Census CSM Andrew Wohl to discuss the evolution of the martech landscape and what comes next for modern marketers.


ConCensus Day 2: Adapting to a Shifting Martech Landscape: The Evolution of the Modern Marketer

AI. AR. Automation. Revolutions in the tech world in 2023 have turned marketing on its head — and we’re only about halfway through the year. Increased privacy regulations, the rise of AI tooling, and the death of third-party cookies will continue to challenge the status quo of marketing. Josh Kim, Growth Marketing Lead at Notion, sits down with Census’s Sr. Demand Generation Manager, Satya Gadepalli, to discuss the trends in growth marketing that have taken form over the course of 2023 as well as his predictions for the future to come.


ConCensus Day 2: Trends in Growth Marketing for 2023 and Beyond

As third-party data becomes more and more regulated, marketing teams are becoming increasingly reliant on first-party data as they report on every stage of the buying journey. Census’s Sr. Demand Gen Manager Satya Gadepalli will be joined by Hockeystack’s Founder & CRO, Emir Atlı to discuss how doubling down on first-party data can impact the entire buying journey, from channel optimization to pipeline generation and attribution.


ConCensus Day 2: First Party Data: The Secret Sauce for your Attribution Reports

Join Braze's SVP of Global Alliances, Matt McRoberts, and Census's CMO, Matt Amundson as they discuss the evolution of the martech ecosystem and the trends impacting marketing teams. As data warehousing technology transforms the proliferation and access to customer data, marketers need to orient their programs around first-party data to meet their goals. Both Matts will pull from their vast industry experience and share insight into how your martech stack can provide a leg up on the competition.


ConCensus Day 2: Calibrating your Marketing Strategy with First-Party Data and Braze

For years, marketers have had access to technology capable of delivering the right message to the right person at the right time. Unfortunately, data siloed in CRMs and martech tools make it difficult for marketers to get a full picture of the “right” customer.

Now, a new wave in marketing known as Data Activation enables marketers to access a complete and accurate Customer 360 view in the Cloud Data Warehouse.

Marketers can turn ideas into campaigns faster, build more granular audience segments, and finally target the right people with the right message across every owned and paid channel.


ConCensus Day 2: [Keynote] Why Data Activation Will Power the Next Wave of Exceptional Marketing

First-party data is quickly becoming top-performing marketing teams’ secret weapon to getting a 360° view of the actions and interactions that drive revenue. Google’s Angela Soares, Sprig’s Matt Avero-Sturm, and MasterClass’s Rohit Thosar sit down with Census’s Senior Demand Generation Manager, Satya Gadepalli for a deep dive into why first-party data matters and how marketers can make the most of theirs.


ConCensus Day 2: [Panel] Why Does First Party Data Matter for Marketers?

Census CEO Boris Jabes kicks off day 2 of ConCesnus 2023 and breaks down the market trends impacting modern-day marketers (and how Census empowers them).


ConCensus Day 2: Intro w/ Boris Jabes, CEO @ Census

Thanks to our friends at LaunchDarkly for sponsoring this session!

Show me how! Theory is great – talking is great. A hands-on demonstration is even better.

In this session, Jeff Sloan, Senior Data Community Advocate at Census, enables three critical marketing use cases with HubSpot on top of Snowflake. Walk away with practical step-by-step tips to strategically target the right audiences, tailor personalized messages, and trigger those messages at timely moments.


ConCensus Day 1: Hands on Data Workshop: Right Person, Right Message, Right Time (Sponsored by LaunchDarkly)

Self-service access to data has been a dream in the industry for decades, but this goal is increasingly contentious. When you hear the words “self-service” – do you envision empowered, confident teammates with critical information at their fingertips? Or - do you see an avalanche of poorly created dashboards and bad decisions?

Come join Benn Stancil, CTO of Mode, and Boris Jabes, CEO of Census, as they discuss the promise of self-service data access, and why this topic matters even more today with the rise of AI and LLMs.


ConCensus Day 1: The Promise of Self-Service Data (with Benn Stancil)

So you've filled your data warehouse with all the first-party data from your SaaS tools of choice. Now what?

Enter: 3rd-party data enrichment (AKA integrating additional information into your existing datasets), made easier-than-ever to use from as new tech continues to roll out.

Enriching your data with third party data is very valuable in building a true single source of truth in the data warehouse. In this 30-minute, community-led session, [Ella Runciman](https://www.linkedin.com/in/ella-r-78421011a/) will share her experience with data enrichment, where she’ll go over:

*   An overview of data enrichment
*   The types of data enrichment
*   How data enrichment has changed over the years (and its business value)
*   Examples of how to implement data enrichment in your organization

This is a live event, and all attendees are encouraged to ask questions.


ConCensus Day 1: How to Create & Use 3rd Party Data in Your Warehouse

Do data teams have to be cost centers? Marc Stone, Head of Data at ClickUp, answers with a resounding “NO!” Join this session as he explains how his team uses Snowflake to:

1.  Increase ROAS on paid advertising campaigns
2.  Improve email marketing personalization
3.  Turn the data team into a direct revenue driver


ConCensus Day 1: Driving Revenue with Data Warehousing @ ClickUp

In today's competitive market, the bar for personalized customer experiences is higher than ever. Fortunately, rapid innovations in data & AI technology equip companies with even better tools to engage their audiences. In this session, learn how to create a data-driven Next-Best Action (NBA) strategy, activate all your first-party customer data, and leverage LLMs to drive next-gen customer experiences.
