In the world of increasing influence of creators on ecom sales, you should understand all use cases you can partner up with influencers. It is not only about producing UGC but many more you can get including TikTok Shop. A few takeaways the audience will get: • Difference between creators & influencers • What you can get from influencer collabs apart of UGC • How to find the perfect fit creator • How to brief creators & influencers • Pricing: how much is for what