Lyssna is a remote all-in-one research platform that allows you to deeply understand your audience and move in the right direction — fast. With Lyssna, you can set up research studies, recruit participants, and gain insights quickly to inform decision-making from strategy and concept through to design and implementation. The result? Experiences that your users will love.

Lyssna

# Learn how to design pricing plan pages that are clear, persuasive, and built to drive signups.

***

### **What we’ll do**

Your pricing page is one of the most critical points in the user journey - and often one of the trickiest to get right. In this live workshop, we’ll work through testing and improving a pricing page so it:

*   Clearly communicates plan options and key features
*   Builds trust and confidence to help customers make decisions
*   Highlights the most important benefits without overwhelming users

You’ll learn how to identify friction, test your assumptions, and make research-backed design improvements that boost clarity and conversions.

***

### **Why this matters**

Small changes to your pricing page can have a massive impact on signups and revenue. If your pricing or plan overview pages are confusing, unclear, or missing key information, users hesitate...and many drop off. In this workshop, you’ll learn how to fix that.

***

### **You’ll walk away with:**

*   Practical strategies to design pricing pages that convert
*   Hands-on experience running quick, effective UX research
*   Actionable improvements you can apply to your own product immediately

***

### **Meet your instructor**

Joe is the design advocate at Lyssna, where he leads workshops, creates educational content, and inspires designers to create great products. With over 10 years of UX and education experience, Joe has taught thousands through hands-on, project-based courses that make learning fun and practical.

***

### **Reserve your spot today!**

Spaces are limited – don’t miss this chance to learn fast, effective ways to improve your product’s copy and user experience. Can’t join live? Sign up anyway and we’ll send you the recording.

***

### **About Lyssna**

Lyssna is an all-in-one remote research platform that helps teams deeply understand their audience and move in the right direction – fast. With Lyssna, you can set up studies, get real feedback in minutes, and make better decisions at every stage of the product lifecycle.


Design a pricing page that converts

**Whether it's a headline, an error message, or a navigation label, *the words you use shape the entire user experience.***

**And luckily, they’re one of the fastest things to test - and improve.**

In this hands-on workshop, you’ll learn how to run quick, lightweight tests on your product’s copy using Lyssna, and how to get clear, useful feedback in minutes.

No complex setup. No endless research. Just fast answers and little tweaks that lead to real improvements.

***

### **About this event**

In just one hour, you’ll step into the role of UX lead at *HomeLysst* – a fictional online marketplace that helps people find and hire trusted home improvement professionals. We’ll walk through three common UX copy challenges and show how to solve them with short, simple Lyssna tests:

**Is your message getting through?**

Use a five second test to find out if your value proposition is clear and memorable.

**Is your writing helping to create a better experience – or a more confusing one?**

Use a usability test to evaluate how well your copy supports users when things go wrong.

**Can users find what they need?**

Use a first click test to identify whether your navigation labels are clear and intuitive.

You’ll leave with a simple process, real examples, and templates you can use immediately – no guesswork, no overthinking.

***

### **What you'll learn**

✔ How to test your copy quickly – without a full research plan.

✔ A simple framework for getting clear, actionable feedback using Lyssna.

✔ Why small copy changes can lead to big product improvements.

✔ How to spot unclear or ineffective messaging – and fix it fast.

***

### **What we'll do**

✔ Set up and run three fast, lightweight tests together using Lyssna.

✔ Review real results and discuss how to turn them into product changes.

✔ Share templates and prompts to help you test your own copy right after the session.

***

### **Who should attend?**

This workshop is perfect for UX designers, product designers, UX writers, content designers, marketers, researchers, and anyone who wants to make faster, smarter decisions about product copy — and show its impact.

***

### **Meet your instructor**

Joe is the design advocate at Lyssna, where he leads workshops, creates educational content, and inspires designers to create great products. With over 10 years of UX and education experience, Joe has taught thousands through hands-on, project-based courses that make learning fun and practical.

***

### **Reserve your spot today!**

Spaces are limited – don’t miss this chance to learn fast, effective ways to improve your product’s copy and user experience. Can’t join live? Sign up anyway and we’ll send you the recording.

***

### **About Lyssna**

Lyssna is an all-in-one remote research platform that helps teams deeply understand their audience and move in the right direction – fast. With Lyssna, you can set up studies, get real feedback in minutes, and make better decisions at every stage of the product lifecycle.


UX writing that gets results:  Simple tests for fast feedback and big impact

How do you design products that create genuine connections between users? Join Joe Formica, Lyssna's Design Advocate, for a live Q\&A with [Grace Ling](https://www.linkedin.com/in/graceling/), Co-founder of [Design Buddies](https://www.designbuddies.community/)/CoCreate, a community of 150,000+ and education program helping designers grow in their careers. In this conversation, Joe and Grace will explore how community-building principles can transform product design.

Grace will share insights from growing one of the largest design communities from scratch, practical strategies for designing products that encourage collaboration, and approaches to creating experiences that feel social rather than transactional.

Whether you're a designer, product manager, community builder, or anyone interested in human-centered design, this session will provide valuable perspectives on creating digital products that build bridges between people. Come prepared with your questions about community dynamics, social product features, and designing for authentic human connection.


Designing for connection: Building community through product design

**Recruiting the right participants can make or break your research.**

And yet, most researchers don’t realize how a few small missteps in a screener survey or recruitment plan can lead to unreliable feedback, wasted time, and bad product decisions.

In this hands-on workshop, we’ll explore the surprisingly high impact of participant recruitment – especially when it comes to screener surveys. You’ll learn how small tweaks in language, logic, and targeting can completely change who you talk to (and how valuable their feedback is).

We’ll walk through real examples, fix common mistakes, and show you how to avoid wasted time and endless back-and-forth by tightening up your recruitment process from the start.

***

**You’ll learn how to:**

✅ Write screener surveys that filter for the *right* participants.

✅ Spot and fix common issues that lead to unreliable results.

✅ Improve your recruitment process – no matter your method or goals.

✅ Get hands-on practice improving a real screener survey.

***

**This workshop is for you if:**

→ You run any kind of UX research, from quick tests to in-depth interviews.

→ You’ve ever struggled with vague or unhelpful research feedback.

→ You want to recruit participants with more speed, confidence, and clarity.

***

**Join us and learn how small details in your screener surveys can have a *huge* impact on the quality of your research – and every decision that follows.**

***

## **Meet your instructor**

Joe is the design advocate at Lyssna, where he leads workshops, creates educational content, and inspires designers to create great products. With over 10 years of UX and education experience, Joe has taught thousands through hands-on, project-based courses that make learning fun and practical.

***

## **Reserve your spot today!**

Spaces are limited – don’t miss this chance to learn from an industry expert and improve your skills. Can’t join live? Sign up anyway and receive the recording in your inbox.

***

## **About Lyssna**

Lyssna is an all-in-one remote research platform that helps teams deeply understand their audience and move in the right direction – fast. With Lyssna, you can set up research studies, recruit participants, and generate insights quickly to inform decisions from strategy and concept through to design and implementation.


Screener survey mistakes (and how to fix them)

Join us for a live Q\&A with Taylor Hobgood, Consumer Insights and Innovation Manager at Ally. In this conversation, we'll explore how customer research drives innovation and shapes product development in the digital banking space.

We'll discover how innovative ideas come to life – from identifying customer pain points to concept validation and implementation. Taylor will share tips that bridge consumer needs with business solutions, tools that enable rapid testing and iteration, and strategies for turning customer insights into successful products.

Whether you’re a product manager, designer, researcher, or innovation professional, this session will provide valuable perspectives on creating digital products that truly resonate with consumers' needs and behaviors. Come prepared with your questions about innovation processes, customer-centric design, and collaboration across teams.


From insights to innovation: Shaping financial products through research

There are probably a few people in your organization who hold the key to your next big product breakthrough. But if those people aren't part of your product or research team, those insights might remain hidden forever.

Sales teams talk to customers every day. Support specialists know the most common pain points – and how to resolve them. Marketers have a pulse on the messaging that resonates.

People outside of your core product org often hold valuable pieces of the user experience puzzle. **The challenge is capturing those insights without creating chaos.**

Opening up the research process can lead to major breakthroughs – but without structure, it can quickly turn into a noisy, unfocused mess. Input comes from all directions, priorities get blurred, and nothing gets done.

***

## **About this event**

In this workshop, we’ll explore how to open up research inside your organization *without* losing clarity, focus, or impact.

You’ll learn how to create an environment where anyone – from support to sales to marketing – can contribute valuable insights, while building the systems and structure to make sure those insights are prioritized, synthesized, and put into action.

This is about unlocking your organization’s collective knowledge *and* ensuring that knowledge leads to better products, faster decisions, and happier users.

***

## **What you'll learn**

✔ How to open up lines of communication across departments to surface valuable user insights.

✔ Facilitation techniques to keep research contributions structured, focused, and actionable.

✔ Common challenges in democratizing research – and how to overcome them with simple processes that stick.

***

## **What we'll do**

✔ Identify and explore common roadblocks to collecting insights from non-research teammates.

✔ Provide plug-and-play tools (like FigJam templates, check-in cadences, and guidelines) you can start using right away.

✔ Use a real Lyssna research example to demonstrate how this process works – and the massive value it can uncover when done right.

***

## **Who should attend?**

This workshop is perfect for UX designers, researchers, product managers, and anyone looking to make user research more inclusive, collaborative, and impactful across their organization.

***

## **Meet your instructor**

Joe is the design advocate at Lyssna, where he leads workshops, creates educational content, and inspires designers to create great products. With over 10 years of UX and education experience, Joe has taught thousands through hands-on, project-based courses that make learning fun and practical.

***

## **Reserve your spot today!**

Spaces are limited—don’t miss this chance to learn from an industry expert and improve your skills. Can’t join live? Sign up anyway and receive the recording in your inbox.

***

## **About Lyssna**

Lyssna is an all-in-one remote research platform that helps teams deeply understand their audience and move in the right direction—fast. With Lyssna, you can set up research studies, recruit participants, and generate insights quickly to inform decisions from strategy and concept through to design and implementation.


Democratizing research (without losing focus)

You’ve done the research. You’ve generated valuable insights. Now comes the hard part – ***getting others to care.***

Presenting research findings is one of the most useful (and overlooked) aspects of the research and design process. You might have hours of recordings, heatmaps, survey data, direct quotes, and powerful takeaways – but if your presentation is too long, too vague, or too in-the-weeds, it won’t lead to action.

**So how do you turn all that complexity into a clear, engaging, and impactful story that inspires your team and drives product improvements?**

***

## **About this event**

In this workshop, we’ll focus on what happens *after* the research is done – how to present your findings in a way that gets buy-in, builds momentum, and ensures your insights make an impact.

You’ll learn why even great research often goes to waste – and how to avoid that by structuring your presentations with clarity, purpose, and actionability. Whether you’re sharing findings with a cross-functional team, a skeptical stakeholder, or a time-strapped exec, this session will give you the tools to communicate your research in a way that sticks.

***

## **What you'll learn**

✔ A simple but effective framework for structuring any research presentation – plus a reusable template to use after the workshop.

✔ Common mistakes that derail research presentations (and how to avoid them).

✔ How to go from insights to action – creating a clear path from research findings to product improvements.

***

## **What we'll do**

✔ Explore common challenges in presenting research and why so many insights fail to make an impact.

✔ Walk through a step-by-step presentation process and practice communicating findings to different types of audiences.

✔ Learn how to use Lyssna to highlight key findings, improve clarity, and make your research presentations more actionable and engaging.

***

## **Who should attend?**

This workshop is perfect for UX designers, researchers, product designers, and anyone who wants to make better, faster, and more impactful decisions based on user research.

***

## **Meet your instructor**

Joe is the design advocate at Lyssna, where he leads workshops, creates educational content, and inspires designers to create great products. With over 10 years of UX and education experience, Joe has taught thousands through hands-on, project-based courses that make learning fun and practical.

***

## **Reserve your spot today!**

Spaces are limited – don’t miss this chance to learn from an industry expert and improve your skills. Can’t join live? Sign up anyway and receive the recording in your inbox.

***

## **About Lyssna**

Lyssna is an all-in-one remote research platform that helps teams deeply understand their audience and move in the right direction – fast. With Lyssna, you can set up research studies, recruit participants, and generate insights quickly to inform decisions from strategy and concept through to design and implementation.


How to effectively present research to stakeholders

# What happens when real people visit your site? Let’s find out.

Learn how **live website testing** unlocks **fast, impactful improvements** to your user experience.

***

# **About this event**

In this workshop, we’ll introduce **Lyssna’s newest feature: live website testing**—a groundbreaking way to see how users interact with live sites and apps in real-time.

Testing prototypes, designs, and static images is a great way to start gathering user feedback, but there’s no substitute for seeing real users engage with your live product.

With **live website testing**, you can:

*   Watch how users **navigate, search, and interact** on any live site.
*   Get direct feedback to **spot usability issues and pain points fast**.
*   Test **your own product—or a competitor’s**—to gain real-world insights before making design decisions.

Using a real-world e-commerce example, we’ll show how live website testing can help improve site navigation and filtering—and how you can apply the same process to optimize your own designs.

This isn’t just a feature walkthrough—it’s a deep dive into real use cases that can help you make a major impact on UX and business goals.

***

## **What you'll learn**

✔ **How to leverage live website testing & competitive analysis** - Use real user behavior to make smarter, data-backed design decisions.

✔ **How to test new features—even before they’re built** - Validate concepts and design decisions early to reduce risk and refine ideas faster.

✔ **Why there’s no substitute for testing live experiences** - While prototypes and static designs help, live website testing takes insights to the next level with more realistic, actionable feedback.

***

## **What we'll do**

✔ Explore **key use cases & examples** of live website testing—when to use it and what insights it can uncover.

✔ Conduct a **hands-on usability study** using **live website testing on a competitor’s e-commerce site** to analyze filtering and navigation.

✔ **Redesign & improve** an e-commerce filtering system based on usability insights.

✔ Provide **tools, templates, and resources** so you can start running live website testing in your own work immediately.

***

## **Who should attend?**

This workshop is perfect for **UX designers, product designers, product managers,** and anyone looking to quickly identify and fix UX issues based on real user behavior.

***

## **Meet your instructor**

Joe is the design advocate at Lyssna, where he leads workshops, creates educational content, and inspires designers to create great products. With over 10 years of UX and education experience, Joe has taught thousands through hands-on, project-based courses that make learning fun and practical.

***

## **Reserve your spot today!**

Spaces are limited—don’t miss this chance to learn from an industry expert and improve your skills. Can’t join live? Sign up anyway and receive the recording in your inbox.

***

## **About Lyssna**

Lyssna is an all-in-one remote research platform that helps teams deeply understand their audience and move in the right direction—fast. With Lyssna, you can set up research studies, recruit participants, and gain insights quickly to inform decisions from strategy and concept through to design and implementation.


Stop guessing, start testing: Improve UX with live website testing

# AI makes it faster than ever to design and build - but are you building the right thing?

***

### **What we’ll do**

With AI tools like **Lovable**, you can go from idea to functional prototype in minutes. With **Lyssna**, you can recruit participants, run studies, and get results just as fast.

In this interactive session, we’ll combine both - showing you how to validate your concept with target users, and make sure you have market-fit.

You’ll see a *complete* rapid workflow in action:

1.  Build a working prototype in Lovable (in minutes).
2.  Test it instantly in Lyssna to gather feedback from your target users
3.  Apply the findings and iterate - fast.
4.  Re-test to prove improvement.

***

### **Why this matters**

AI has solved the “slow build” problem - but speed means nothing if you’re not solving the *right* problems.

By pairing AI-powered prototyping with equally fast research, you can:

*   Validate ideas before you invest in them.
*   Iterate and improve without guesswork.
*   Show stakeholders measurable results in record time.

This isn’t about testing more - it’s about testing smarter and making the most of AI’s new pace.

***

### **You’ll walk away with:**

*   A repeatable process for rapid test & iteration cycles
*   Practical experience combining AI prototyping tools like (Lovable, Figma Make) and rapid testing (Lyssna)
*   Strategies to integrate fast research into your regular workflow
*   The confidence to use AI speed for quality outcomes, not just quick outputs

***

### **Meet your instructor**

Joe is the design advocate at Lyssna, where he leads workshops, creates educational content, and inspires designers to create great products. With over 10 years of UX and education experience, Joe has taught thousands through hands-on, project-based courses that make learning fun and practical.

***

### **Reserve your spot today!**

Harness the speed of AI without losing focus. Learn a workflow that turns rapid builds into validated improvements - in under an hour.

***

### **About Lyssna**

Lyssna is an all-in-one remote research platform that helps teams deeply understand their audience and move in the right direction – fast. With Lyssna, you can set up studies, get real feedback in minutes, and make better decisions at every stage of the product lifecycle.


Test your Lovable prototype with Lyssna 

# As a UX, UI, or product designer, you already know that research is the foundation of a great product - but between tight deadlines, limited resources, and competing priorities, it can be hard to make it happen.

***

### **What we’ll do**

This workshop is built for busy product designers who want to use research to make better design decisions - without slowing down.

We’re not just going to walk through what Lyssna does - this isn’t a feature tour. Instead, we’ll get hands-on with research methods you can start using right away in your own workflow.

You’ll learn how to:

*   Run quick, impactful studies without a big budget or lengthy timelines
*   Build simple research steps into your design process
*   Gather evidence to back up design decisions and get stakeholder buy-in

By the end of the session, you’ll have the confidence and skills to bring user insights into your work - no matter how packed your schedule is.

***

### **Why this matters**

Most designers have a running list of questions they *wish* they could answer with user research - but too often, a lack of time, resources, or expertise keeps those questions unanswered.

Lyssna removes many of those barriers by making it easy to:

*   Recruit participants and run studies quickly
*   Test ideas before you commit design or development time
*   Back up your design choices with clear, actionable data

***

### **You’ll walk away with:**

*   Practical, repeatable methods for running research as part of your design workflow
*   Templates and ideas for quick-win studies you can run in under an hour
*   Strategies to get stakeholder buy-in using research findings
*   Hands-on experience setting up and running studies in Lyssna

***

### **Meet your instructor**

Joe is the design advocate at Lyssna, where he leads workshops, creates educational content, and inspires designers to create great products. With over 10 years of UX and education experience, Joe has taught thousands through hands-on, project-based courses that make learning fun and practical.

***

### **Reserve your spot today!**

Make better design decisions, faster - and learn how to put user insights at the heart of your work without slowing down your process.

***

### **About Lyssna**

Lyssna is an all-in-one remote research platform that helps teams deeply understand their audience and move in the right direction – fast. With Lyssna, you can set up studies, get real feedback in minutes, and make better decisions at every stage of the product lifecycle.
