Lyssna is a remote all-in-one research platform that allows you to deeply understand your audience and move in the right direction — fast. With Lyssna, you can set up research studies, recruit participants, and gain insights quickly to inform decision-making from strategy and concept through to design and implementation. The result? Experiences that your users will love.

Lyssna

**No matter what type of site or product you work on, there’s one universal challenge: helping users quickly and easily find what matters most to them.**

Whether it’s products in an ecommerce store, events on a community platform, or tours in a travel app - discoverability is key to both user satisfaction and business success.

In this hands-on workshop, you’ll take on the role of the UX and research team for **Explore City**, an app that connects users with local tours and experiences. After a major expansion, Explore City now faces the challenge of helping users navigate an overwhelming catalog of new content to find the perfect experience.

Together, we’ll learn how to use **card sorting** and **tree testing** to organize content effectively, improve navigation, and create a seamless user experience.

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### **What you’ll learn:**

1.  **The importance of information architecture** – Understand how behind-the-scenes organization impacts user success and business outcomes.
2.  **How to conduct a card sort with Lyssna** – Gain hands-on experience running card sorts to reveal how users naturally categorize and think about content.
3.  **How to refine navigation with tree testing** – Explore how to use tree testing to identify pain points, validate structure, and continuously improve the user journey.

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### **What you’ll do:**

*   Step into the role of Explore City’s UX design and research team.
*   Organize a growing catalog of tours and experiences through a guided card sort.
*   Participate in a live activity to gather user feedback.
*   Analyze and synthesize results into actionable recommendations.
*   Observe a tree test and learn how to use results to refine your navigation.

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### **Who should attend:**

This workshop is for researchers, product designers, UX designers, or anyone responsible for organizing content on a site or app.

If you’ve ever asked yourself, *“Where should we put this?”* or *“How do we make this easier to find?” *— this session is for you. You’ll leave with practical tools and strategies to improve navigation, enhance discoverability, and create a better user experience.
