Nexl

In today’s competitive legal market, law firms must navigate significant disruption from AI technology and evolving client expectations. Winning premium mandates requires more than exceptional legal talent—it demands systematic enablement and integrated business development practices. 

Join Lynn Tellefsen Stehle and a distinguished panel of leading legal industry growth experts: Deborah Farone, author, consultant and former CMO of Cravath and Debevoise; Gillian Ward, Chief Marketing & Business Development Officer at Reed Smith; and Amanda Loesch, Chief Marketing Officer at Day Pitney. 

This panel will discuss what sustainable growth operations in the AI age looks like and how firms can enable effective client and business development participation, including: 

*   Clarifying the distinction between marketing and business development operations — and why it matters now. 
*   Helping lawyers move beyond top-of-funnel marketing to consistently engage in client development and BD. 
*   Using systems, data, and AI to enable lawyers to deliver stronger, more seamless client and prospect experiences. 
*   Strategies and tactics for delivering the BD experience clients expect. 
*   Practical BD takeaways from the panelists that you can bring back and apply immediately. 

Register for this essential conversation on transforming law firm business development from reactive, intermittent efforts into proactive, systematic processes that drive mutual growth for attorneys and clients alike. 


Pitching to Win: Enabling Lawyers and BD Teams for Growth

Join us for an exclusive Nexl "deminar" where we unpack how law firms can strategically transform major events—like the upcoming IBA Annual Conference in Toronto—into powerful engines for growth.

Using real-world insights from our team’s recent success at the IBA Regional Conference in Lima, we’ll show you a step-by-step playbook for converting conference participation into measurable business development outcomes.

### **What You’ll Learn:**

*   **Strategic Preparation:**
*   Discover how to align your team and set clear goals using Nexl Workspaces and relationship intelligence before the event even begins.
*   **Event Execution:**
*   Learn how we orchestrated a high-impact side event that attracted the right audience and maximized our presence at the conference.
*   **Opportunity Capture & Follow-Up:**
*   See how we tracked every lead, sustained momentum, and turned conversations into actionable opportunities.
*   **Post-Event Strategy:**
*   Find out how we evaluated outcomes and adjusted go-to-market plans using real-time event insights.

### **Bonus for Attendees:**

Be the first to access Nexl’s brand-new **IBA Toronto Conference Template**, designed to help you prepare and execute your conference strategy with ease and confidence.


From Lima to Toronto: Turning Conferences into Growth Opportunities

The IBA Annual Conference is one of the most important global events in the legal calendar. With thousands of lawyers and law firm leaders descending on Toronto this year, the opportunity to connect, collaborate and grow your international practice has never been greater.

But with opportunity comes complexity. Planning your firm’s attendance, setting meetings, hosting events, attending sessions, and making sure you see the right people (and that they actually show up) takes more than just booking a flight.

Join us for a practical panel discussion hosted by Nexl, where legal marketing and business development professionals share their experience and tips to help you make the most of IBA 2025. Whether it’s your first IBA or you’ve been attending for years, this session will help you:

*   Approach the week with a clear plan 
*   Maximize your firm’s visibility 
*   Ensure ROI on your time and investment 

In today’s competitive legal market, attending a major conference like the **IBA Annual Conference** isn’t just about showing up—it’s about executing a coordinated strategy that turns every conversation into a step toward client growth. 

Panelists will share proven, actionable frameworks grounded in real‑world experiences. Whether you’re looking to deepen existing relationships, win new business, or harness technology to scale your efforts, you’ll leave with a clear roadmap for transforming event participation into measurable outcomes. 


How Leading Firms Prepare for IBA: Strategies for Relationship-Driven Growth

Join us for an insightful and practical webinar exploring how law firms can leverage Nexl to transform client feedback into actionable intelligence. In this session, we’ll dive into the innovative ways Nexl empowers firms to enhance client satisfaction, track sentiment over time, and proactively manage client relationships.

You’ll discover how firms can:

*   **Capture Client Feedback Seamlessly**: Learn how to integrate post-matter surveys and in-person reviews directly into Nexl, using customizable forms tailored to each matter or event.
*   **Centralize and Visualize Client Sentiment**: Explore how Nexl’s Client Hub and account-level data views allow for historical tracking of Net Promoter Scores (NPS) and qualitative insights, offering a complete picture of client health.
*   **Take Meaningful Action with AI**: See how Nexl’s evolving AI infrastructure can analyze unstructured feedback, surface key themes, perform sentiment analysis, and generate next steps — helping firms move from insight to impact.
*   **Drive Strategic Client Engagement**: Understand how client feedback can trigger workflows, identify at-risk accounts, and inform strategic decisions within client service teams.

Whether you're struggling with scattered feedback channels or seeking ways to better act on client sentiment, this session will equip you with the tools and frameworks to evolve your feedback process.


From Client Service to Client Experience: How to Win with Client Experience in Legal

The legal industry is evolving—and so are client expectations. Today, delivering legal expertise isn’t enough. Law firms are under growing pressure to create a **client experience** that’s proactive, personalized, and aligned with the standards set by other industries.

But what does “client experience” actually mean in legal services? And how can firms begin to embed it into every stage of the client journey?

Join us for a **live panel discussion** exploring how modern firms are rethinking client experience—not as a buzzword, but as a strategic pillar for long-term growth and loyalty.

**What we’ll explore:**

*   What “client experience” means in a legal context—and how it’s different from traditional client service
*   Why it’s becoming a top priority for law firms today
*   The mindset and cultural shifts required to put clients at the center of your strategy
*   Real-world examples of firms delivering standout client experiences
*   Who should be responsible for client experience—and how to break silos
*   The trends shaping the future of client experience in legal services

Let’s move beyond client service—and start delivering real, lasting experiences.


From Service to Strategy: Redefining Client Experience in Law Firms

Join us for a dynamic and insightful session where we explore how law firms can strategically transform their referral management processes using Nexl's platform. In this 25-minute demo, Andrew Hutchinson will walk through a data-driven, relationship-centric approach to managing referral networks that goes far beyond tracking names on a spreadsheet.

### **What You’ll Learn:**

*   How to leverage apps and workspaces to build robust referral tracking systems that deliver insights, not just data.
*   Discover how to evaluate and enhance the give-and-take of your referral relationships—not just by quantity, but by profitability, engagement, and matter complexity.
*   Learn how to identify untapped potential in your referral networks, using relationship data to build deeper, more valuable connections with the right partners.
*   We’ll showcase ways to categorize referral firms by value, practice area fit, and seasonal contribution trends.
*   Preview a workspace template for referral growth—complete with key relationship goals, marketing campaigns, and engagement metrics to guide your team’s outreach.


Turning Referrals Into Revenue: Workspaces & ERM in Practice

Referrals aren’t just nice-to-have — they can be a powerful growth engine for law firms. However, building a successful referral system takes more than good intentions. It requires the right strategy, structure, and partners.

 

Join us for an insightful conversation with three top leaders in legal and professional services on Tuesday, June 17. Tune in to hear their real-world experience and insights for building, developing, and scaling strategic referral initiatives that drive revenue and increase the value your firm delivers to clients and the market.

 

Here’s what you’ll learn:

*   The value in effective referral strategies
*   The keys to developing an effective system for sustainable growth through referrals.
*   How to use relationship management and data to supercharge success 

Don't miss out on this opportunity to transform your approach to business development.


Strategic Referral Networks: Building & Leveraging Referral Relationships for Growth

Join us for a practical demo session on building the infrastructure to turn content into meaningful conversations—and ultimately, revenue.

In this webinar, we’ll walk through how to:

✔️ Use audience engagement data across your content and website

✔️ Leverage intelligence from platforms like Vuture and Mondaq to uncover actionable insights

✔️ Connect the dots between content, user behavior, and business development opportunities

✔️ Fine-tune your content strategy using performance data to boost visibility and engagement

From writing an article and pushing it via email, to seeing who clicked, downloaded, and engaged—and knowing when and how to follow up—this session will show you the full lifecycle of how smart content can drive commercial outcomes.

Whether you're looking to improve ROI on content, optimize performance, or create more touchpoints with prospects, this session will provide a framework you can start applying right away.


Revenue-Driven Strategies in Action: Turn Law Firm Content Into Revenue

**Are you looking to boost your law firm’s revenue through strategic content marketing?**

Don’t miss our upcoming webinar, where we’ll be joined by industry experts to discuss how law firms can create and implement content strategies that directly drive revenue.

**What You’ll Learn:**

*   How to develop content that goes beyond lead generation and turns into tangible revenue
*   The role of PPC campaigns in boosting revenue for law firms
*   Best practices for measuring the ROI of your content marketing campaigns
*   Strategies for engaging lawyers and getting their buy-in on content initiatives

Whether you're a law firm marketer, BD professional, or a partner looking to enhance your firm’s content strategies, this session will provide valuable insights and practical advice to elevate your marketing efforts.

Don’t miss out on this opportunity to learn from the experts and drive your firm’s success with powerful content strategies!

Looking forward to seeing you there!


Content that Converts: Revenue-Generating Content Strategies For Law Firms

Planning and executing events—whether internal events or global conferences—shouldn’t feel overwhelming. But without the right tools, firms often struggle to keep everything aligned, measurable, and impactful.

Join us for a live, hands-on demo with Nexl to see how leading law firms are transforming event management across the board—from internal, firm-led events to external, global conferences with IBA, LMA, and the likes.

In this session, we’ll walk through two powerful use cases:

*   **Internal Events** – Learn how Nexl streamlines in-house events with ease using workspace collaboration, task coordination, and full visibility from planning to execution.
*   **External Events** – Explore how Nexl supports your firm at major industry conferences by managing outreach, tracking attendance, and scaling post-event follow-ups that drive real BD outcomes.

Whether you're organizing a local firm-led event or a global industry-led conference, this session will show how Nexl brings structure, accountability, and ROI to every stage of your event strategy.

**Register now** and discover how to turn your events into engines of business development.


Executing Event Management: Empowering Marketers to Action

From pre-event planning to post-event follow-up, law firm events hold massive potential—but only when executed with the right strategy and support. Today’s legal events aren’t just about getting people in the room. They’re about empowering lawyers to make meaningful connections, enabling BD and marketing teams to track ROI, and using technology to ensure follow-through actually happens.

Join us for a candid panel discussion on how firms are unlocking the full value of their events—before, during, and after. We’ll explore the potential of using data, collaboration tools, and personalized outreach to turn events into revenue-driving opportunities.

**Why You Should Watch:**

✅ **Pre-Event Strategy That Works** – Hear how top firms are structuring events to ensure the right people are in the room.

✅ **Empower Lawyers to Show Up Prepared** – Discover how BD and marketing teams can give lawyers what they need to engage effectively.

✅ **Track Real ROI** – Go beyond attendance numbers and measure what matters: relationships, referrals, and revenue.

✅ **Avoid the Post-Event Drop-Off** – Build a follow-up strategy that actually gets done—with the help of smart tech.

✅ **Interactive Q\&A** – Bring your challenges and questions for our panel of legal event and BD pros.


Mastering Legal Events: Empowering Your Firm Before, During, and After

In today’s fast-moving legal market, having a business plan isn’t enough—it’s the ability to execute that sets successful lawyers apart. But how can law firms ensure their lawyers have the right support to turn plans into results?

Join us for a dynamic discussion on how firms can empower their lawyers with the right mix of training, coaching, and structured development programs. We’ll dive into what works, what doesn’t, and how to get firm leadership fully on board for long-term success.

### **Why You Should Watch:**

✅ **Unlock Proven Strategies** – Discover the most effective ways firms are helping lawyers bring business plans to life.

✅ **Learn from Industry Experts** – Gain valuable insights from Raya Blakeley-Glover (Bird & Bird), Ben Paul (The BD Ladder), and Linsay Leslie (MD Communications).

✅ **Beyond the Checkbox** – Are firms truly investing in business development training, or is it just a formality? We’ll unpack the reality.

✅ **Get Partner Buy-In** – Learn practical strategies to engage firm leadership and ensure lasting support for business development efforts.

✅ **Join the Conversation** – Participate in an interactive discussion with industry leaders and peers.

Don’t miss this opportunity to gain actionable insights and take your firm’s business development strategy to the next level!


Executing Business Plans: Empowering Lawyers to Action

In today’s competitive legal and professional services market, the difference between winning and losing new work often comes down to how well you leverage intelligence—early and often.

Join us for an interactive demo where we’ll show **how to manage a full pitch inside one intelligent workspace**, from the first client conversation to final proposal. You’ll see how to:

*   **Surface relevant experience and relationships instantly** with **AI-powered client intelligence**, so you can highlight wins and connections in real time—*even in the very first meeting*.
*   **Identify and involve the right lawyers or team members** early, using AI to spot who has the best client relationships and relevant expertise.
*   **Run and track every step of the pitch process** with built-in task management and live intelligence updates that keep your team aligned and proactive.

This session will demonstrate how **AI-powered client intelligence brings experience forward**, helping you connect the right people, tell the strongest story, and **win the work you should—before competitors even start drafting proposals**.


AI-Powered Pitches: Winning the Strategic Growth Game

**How do we bring AI into our workflows in a way that actually delivers value (without losing the human touch)?**

Artificial intelligence is everywhere—but how do we separate meaningful innovation from noise? This candid, peer-to-peer conversation will explore the realities of using AI tools in business development and beyond.

We’ll dive into:

*   **What’s working (and what’s not):** Practical experiences with AI in day-to-day workflows.
*   **Hype vs. reality:** Are these tools delivering real value, or just shiny distractions?
*   **Focus and outcomes:** How to balance innovation with productivity.
*   **The human factor:** Keeping relationships authentic while leveraging automation.
*   **Strategic foresight:** What “long term” means in AI, and how to de-risk decisions when resources are limited.

Join us for an honest discussion that goes beyond buzzwords—where peers share how they’re making AI work in practice, without losing the human touch that drives real business relationships.
