At Rally, along with building the User Research CRM that enables teams to talk to their users safely and at scale, we host engaging webinars with amazing Research and ReOps leaders from companies like Adobe, Dropbox, MongoDB, and more. 

Rally UXR

Join us for an AMA with Jake Burghardt, research leader and systems thinker (ex-Amazon, Microsoft), as we dig into a challenge almost every UXR team faces: unlocking more value from the research work you’ve already done.

We’ll explore what it takes to shift from research as a one-and-done deliverable to a living system of insights that drive decisions across teams, long after the original readout. Jake will share his perspective on building operations that support follow-through, designing insights to be reusable, and making research travel further inside your org.

We’ll cover:

🔁 Why doing less research might lead to more impact

📚 How to get more mileage out of existing insights (even the ones that didn’t “make the cut”)

🔗 What makes an insight summary actually useful and how to start creating them

📅 How to make research findings linkable, citable, and show up in real planning

🙋 Your questions, answered live!

As a bonus:

🎁 We’ll be giving away **3 copies of Jake’s book** to folks who register and attend live

💸 Everyone who registers will also receive a **discount code** after the event

Whether you’re a researcher trying to increase the shelf life of your work, a ReOps manager designing for reuse, or a product leader looking to avoid reinventing the wheel, this AMA will leave you with practical ideas to amplify your research.


Buried treasure: getting more value from research you’ve already done

Securing Stakeholder Buy-In to Make Research Impossible to Ignore

Join us for a webinar with Maria de Caris from Checkr, as she shares how her team built and launched a practical AI chatbot that helps PMs, designers, and researchers get answers faster, reduce mental load, and focus on higher-value work. You’ll see a live demo and learn realistic strategies for deploying AI that supports your team.

We’ll cover:

🤖 How to design and deploy a chatbot that answers common PM and designer questions

📊 Using AI to reduce mental load on Research Ops managers 

🛠 Best practices for building agents: clear instructions, context, and ongoing training

💬 Overcoming skepticism and using AI responsibly while keeping your team confident

🙋 Your questions!

If you’re tired of AI hype and are ready to see a realistic way to use AI in research, this webinar is for you.


Using AI to elevate ReOps leaders, not replace them: How to build and launch a UXR chatbot

Join us for an AMA with Carl Pearson, Staff Quantitative UX Researcher at Reddit, as we unpack what it really means to run high-impact, methodologically sound research in a world where roles are shifting, tools are evolving, and rigor matters more than ever.

We’ll explore how ReOps teams and researchers can work together to raise the bar – not just by choosing the right methods, but by enabling scalable practices that lead to trustworthy insights.

We’ll cover:

🔀 Why UX research is mixed methods by default and how to embrace it

📈 How to demystify quant (and start using tools like SQL with confidence)

🧠 What research rigor looks like in the age of democratization

🎯 How great research reduces reliance on luck and what impact really means

🙋 Your questions, answered live!

Whether you’re a qual-leaning researcher, a ReOps leader building structure behind the scenes, or just trying to drive better decisions with better data, this AMA will leave you with a fresh perspective, tactical takeaways, and maybe even a little motivation to dig into new methods.


AMA with Carl: Is your research practice built on rigor or running on luck?

How do you protect the authenticity of your research when bots, bad actors, and AI-generated answers are creeping into your data? 

Join us for an AMA with Amber Asaro, Manager of UX Design and Research Operations at Red Hat, as she shares how her team safeguards research quality at scale, and what it takes to keep insights trustworthy in a changing landscape.

We’ll cover:

🕵️ Wild stories of fraud in user research (and how to spot red flags before they skew your study)

🤖 How AI is showing up in participant responses, and what you can do about it

🚩Tactical tips for building screeners that deter cheaters and detect fabricated responses

💡Creative ways to incentivize honest participation (beyond just handing out gift cards)

🙋 Your questions!

If you care about high-quality data, research integrity, and scaling studies without sacrificing trust, this AMA is one you won’t want to miss.


Bots, lies & alibis: Protecting your research from fraud

**How do you scale research without burning out your top contributors?** Join us for an AMA with James Villacci, Head of Global UX Research at HelloFresh, as he shares how his team transformed UX Research from a bottleneck to a backbone — a scalable, productized system that supports teams across the company without exhausting his own.

We’ll cover:

🫣How James went from resisting democratization to building a toolkit that unlocks self-serve research

📈Why research needs a go-to-market strategy (and how to build one)

💰How to make UXR indispensable, even when budgets and headcount are tight

🤔What it really takes to live up to the idea of being customer-centric

🙋Your questions! 

If you’ve ever felt the tension between research demand and team capacity, or you're curious about turning UXR into a platform your whole company can use — this conversation is for you.


AMA with James: How to make research (and your research team) indispensable at your company

AI can’t own your research – but it can help. So how do you cut through the hype and build a Research Ops strategy that actually scales, delivers quality, and turns insights into action for your whole team?

Join us on **Wednesday, May 28th at 2pm EST** for a bold conversation with Mahad Bullo (Staff UX Researcher at Included Health), Oren Friedman (Co-founder and CEO at Rally) and Prayag Narula (Co-founder and CEO at Marvin) as they dig into the future of research and what’s working.

What to expect:

🔥 A vision for launching and scaling self-serve research across UX and product teams

🧠 How AI is supercharging research ops, and where it misses the mark

🛠️ A run-through of Rally and Marvin's new integration

🎤 Live AMA. Bring your questions about what it takes to scale research right

*👉 Rally and Marvin help teams unlock self-serve research from participant recruit to insights and analysis. If you're a product or UX leader tired of research bottlenecks (and AI hype), this one’s for you.*


How UX leaders turn user insights into product impact

**What’s behind a high-impact research practice? Often, it’s governance quietly ensuring the right people have the right access at the right time, with the guardrails to move confidently and responsibly.**

Governance is one of the most important **—** and most misunderstood **—** aspects of scaling research. It’s not just about legal compliance. It’s about enabling access, protecting quality, and making sure your research efforts actually support business goals. 

In this AMA with [Jared Forney](https://www.linkedin.com/in/jaredforney/), Research Operations Principal at Okta, we’re breaking down the invisible systems behind research: the guardrails, workflows, and permissions that shape who gets to do what, how data is tracked, and how it rolls up to your company’s OKRs. 

Whether you’re looking to enable self-serve research, build stronger governance practices, or align your research efforts with the broader business, this session will give you the clarity and language to lead with confidence. 

**Join us as we dive into:**

🧩 What governance really means in a research context (hint: it’s not just legal compliance)

🔐 Balancing access and control in democratized research environments

🔑 How to manage participation and access without increasing risk

🛠️ Building systems that support scale, not just control

📊 How governance structures enable better metrics and reporting

🤝 Making governance approachable, understandable, & adoption-friendly

⚙️ How governance powers enablement and responsible democratization

🖐 Your questions!

You’ll leave this AMA with a clearer understanding of how to use governance as a level, not a limitation, for scaling meaningful, measurable, and safe research. 


AMA with Jared: How governance fuels enablement, adoption, & impact

How do you measure the impact of research? It’s a question that comes up again and again, and one that ReOps and research leaders are increasingly being asked to answer.

In this AMA with [Pedro Vargas](https://www.linkedin.com/in/opedrovargas/), we’re diving into metrics: the ones that matter, how to track them, and how to make sure they actually tell the story of your team’s impact. Whether you’re just starting to define success criteria or looking to refine your approach, this session will be packed with practical advice and lessons from the field.

Join us as we unpack:

📊 The best metrics for Research and ReOps teams to track and why

📈 How to tie research activities to business outcomes

🧩 Strategies for building research roadmaps and planning OKRs

🧭 Leading research teams and stepping into ReOps leadership

✋ Your questions!

Plan to walk away from our chat with Pedro with a clearer understanding of how to measure what matters, show the value of research, and level up your team’s strategic impact.


AMA with Pedro: Making research count — metrics that matter

Research shouldn't be a bottleneck for PMs and designers—it should be a launchpad. But how do you build a successful self-serve research program that enables PMs and designers to scale testing without sacrificing quality?

Join us on **March 18th from 11-12pm EST** for a discussion with Oren Friedman (Co-founder and CEO at Rally), Murat Mutlu (Co-founder and CEO at Ballpark), and Lauren Law (ReOps Manager at Contentful) as they share insights on:

✅ How leading teams are empowering PMs and designers to run their own unmoderated tests

🔎 The biggest challenges (and solutions) in scaling research beyond the core UXR team

💡 Demo of best practices for recruitment, test setup, and participant experience

🎤 A live AMA – bring your questions around democratization and self-serve research

*👉 Rally and Ballpark make it easier than ever for teams to set up, recruit, run unmoderated studies, and incentivize at scale. If your team is looking to move faster without breaking research, this session is for you.*


Building self-serve research programs for Product & Design teams

The [ReOps Maturity Matrix](https://www.rallyuxr.com/reops-maturity-matrix) was built to help teams **assess where they stand, identify opportunities for growth, and take actionable steps toward operational excellence**. But how did it come together — and how can you use it to advance your own Research Ops function?

Join us for an interactive event featuring the **six contributors behind the matrix** as they discuss its creation, share their perspectives on ReOps maturity, and offer practical guidance on applying it to your work.

## **What to expect:**

🎙️ **Live panel discussion:** Hear from all six contributors as they discuss how the matrix was built, the thinking behind its key areas, and how it can help teams scale research effectively.

💡 **Collaborative breakout workshops:** Join small-group discussions with the contributors to dive deeper into specific areas of the matrix, explore actionable steps, and get your questions answered.

*   **Room 1: Insights Activation & Enablement Management** → w/ [Andrew Warr](https://www.linkedin.com/in/andrewwarr/?utm_campaign=5818153-2025%20-%20Q1%20-%20webinar%20-%20amanico\&utm_source=hs_email\&utm_medium=email&_hsenc=p2ANqtz-9VajFXtPqGSr0PwR9bgTFis5cNlmaeyGeH75poztlYsWgkc0N1gHn1kLxpq5J6WTFJO7uW) & [Bruno Daniele](https://www.linkedin.com/in/bruno-daniele-96a17727/?utm_campaign=5818153-2025%20-%20Q1%20-%20webinar%20-%20amanico\&utm_source=hs_email\&utm_medium=email&_hsenc=p2ANqtz-9VajFXtPqGSr0PwR9bgTFis5cNlmaeyGeH75poztlYsWgkc0N1gHn1kLxpq5J6WTFJO7uW)
*   **Room 2: Tools & Automation + Governance** → w/ [Crystal Kubitsky](https://www.linkedin.com/in/ckubitsky/?utm_campaign=5818153-2025%20-%20Q1%20-%20webinar%20-%20amanico\&utm_source=hs_email\&utm_medium=email&_hsenc=p2ANqtz-9VajFXtPqGSr0PwR9bgTFis5cNlmaeyGeH75poztlYsWgkc0N1gHn1kLxpq5J6WTFJO7uW) & [Graham Gardner](https://www.linkedin.com/in/grahamlgardner/?utm_campaign=5818153-2025%20-%20Q1%20-%20webinar%20-%20amanico\&utm_source=hs_email\&utm_medium=email&_hsenc=p2ANqtz-9VajFXtPqGSr0PwR9bgTFis5cNlmaeyGeH75poztlYsWgkc0N1gHn1kLxpq5J6WTFJO7uW)
*   **Room 3: Process & Scope + Organizational Alignment & Strategy** → w/ [James Villacci](https://www.linkedin.com/in/jamesvillacci/?utm_campaign=5818153-2025%20-%20Q1%20-%20webinar%20-%20amanico\&utm_source=hs_email\&utm_medium=email&_hsenc=p2ANqtz-9VajFXtPqGSr0PwR9bgTFis5cNlmaeyGeH75poztlYsWgkc0N1gHn1kLxpq5J6WTFJO7uW) & [Brad Orego](https://www.linkedin.com/in/bradorego/?utm_campaign=5818153-2025%20-%20Q1%20-%20webinar%20-%20amanico\&utm_source=hs_email\&utm_medium=email&_hsenc=p2ANqtz-9VajFXtPqGSr0PwR9bgTFis5cNlmaeyGeH75poztlYsWgkc0N1gHn1kLxpq5J6WTFJO7uW)

📝 **The template you need to take action**: Assess your team, map your maturity, and bring your completed (or in-progress) template to the event for richer discussions.

No matter where you are in your ReOps journey, you’ll walk away with fresh insights, expert guidance, and actionable steps to level up your practice.

***

## 👉 [Get your copy](https://www.rallyuxr.com/reops-maturity-matrix) of the ReOps Maturity Matrix before the event so you can dive in, explore where your team stands, and bring your questions to the experts.


Inside the ReOps Maturity Matrix: Meet the experts who shaped it

AI is reshaping the research landscape — but it’s not replacing researchers. Instead, it’s giving them **superpowers**. So, how can Research and Research Ops professionals harness AI to maximize their impact? And what unique value do researchers bring that AI can’t replicate?

Join us for an AMA with [Ari Zelmanow](https://www.linkedin.com/in/zelmanow/), Research Leader at Twilio, where we’ll explore the evolving role of researchers in an AI-driven world. Ari will dive into:

🤖 How AI is transforming research roles

💜 What makes human researchers indispensable

🧰 The evolving skill set researchers need to thrive

Join us as we unpack the impact of AI on research, what skills matter most now, and how to keep researchers at the center of great decision-making.

***

📅 Thursday, Feb 20 at 12 pm ET

📍 Live AMA – Bring your questions!


AMA with Ari: How can researchers lead in an era of AI and automation?

Join us for an AMA with Olga Ziegelman, Head of UX Research at Alteryx, as we get real about what it takes to lead in UX – before and after the title. We’ll unpack the mindset shifts, day-to-day practices, and human moments that shape authentic, high-impact leadership (yes, even if you’re an introvert).

We’ll explore how to earn influence without relying on hierarchy, navigate the middle-management squeeze, and build resilient teams across disciplines, all while creating space for others to thrive.

We’ll cover:

🧭 How to show leadership before you have the title (and keep earning your seat)

🌪️ Leading through constant change – building resilience when stability is a myth

🫶 Authentic leadership for introverts: confidence without the performance

🙋 Your questions, answered live!

Whether you’re an early-career researcher, an emerging manager, or a seasoned leader looking to refresh your approach, this AMA will leave you with candid insights, practical tactics you can use tomorrow, and a renewed sense of what meaningful leadership in UX can look like.
