At Rally, along with building the User Research CRM that enables teams to talk to their users safely and at scale, we host engaging webinars with amazing Research and ReOps leaders from companies like Adobe, Dropbox, MongoDB, and more. 

Rally UXR

**How do you scale research without burning out your top contributors?** Join us for an AMA with James Villacci, Head of Global UX Research at HelloFresh, as he shares how his team transformed UX Research from a bottleneck to a backbone — a scalable, productized system that supports teams across the company without exhausting his own.

We’ll cover:

🫣How James went from resisting democratization to building a toolkit that unlocks self-serve research

📈Why research needs a go-to-market strategy (and how to build one)

💰How to make UXR indispensable, even when budgets and headcount are tight

🤔What it really takes to live up to the idea of being customer-centric

🙋Your questions! 

If you’ve ever felt the tension between research demand and team capacity, or you're curious about turning UXR into a platform your whole company can use — this conversation is for you.


AMA with James: How to make research (and your research team) indispensable at your company

AI can’t own your research – but it can help. So how do you cut through the hype and build a Research Ops strategy that actually scales, delivers quality, and turns insights into action for your whole team?

Join us on **Wednesday, May 28th at 2pm EST** for a bold conversation with Mahad Bullo (Staff UX Researcher at Included Health), Oren Friedman (Co-founder and CEO at Rally) and Prayag Narula (Co-founder and CEO at Marvin) as they dig into the future of research and what’s working.

What to expect:

🔥 A vision for launching and scaling self-serve research across UX and product teams

🧠 How AI is supercharging research ops, and where it misses the mark

🛠️ A run-through of Rally and Marvin's new integration

🎤 Live AMA. Bring your questions about what it takes to scale research right

*👉 Rally and Marvin help teams unlock self-serve research from participant recruit to insights and analysis. If you're a product or UX leader tired of research bottlenecks (and AI hype), this one’s for you.*


How UX leaders turn user insights into product impact

**What’s behind a high-impact research practice? Often, it’s governance quietly ensuring the right people have the right access at the right time, with the guardrails to move confidently and responsibly.**

Governance is one of the most important **—** and most misunderstood **—** aspects of scaling research. It’s not just about legal compliance. It’s about enabling access, protecting quality, and making sure your research efforts actually support business goals. 

In this AMA with [Jared Forney](https://www.linkedin.com/in/jaredforney/), Research Operations Principal at Okta, we’re breaking down the invisible systems behind research: the guardrails, workflows, and permissions that shape who gets to do what, how data is tracked, and how it rolls up to your company’s OKRs. 

Whether you’re looking to enable self-serve research, build stronger governance practices, or align your research efforts with the broader business, this session will give you the clarity and language to lead with confidence. 

**Join us as we dive into:**

🧩 What governance really means in a research context (hint: it’s not just legal compliance)

🔐 Balancing access and control in democratized research environments

🔑 How to manage participation and access without increasing risk

🛠️ Building systems that support scale, not just control

📊 How governance structures enable better metrics and reporting

🤝 Making governance approachable, understandable, & adoption-friendly

⚙️ How governance powers enablement and responsible democratization

🖐 Your questions!

You’ll leave this AMA with a clearer understanding of how to use governance as a level, not a limitation, for scaling meaningful, measurable, and safe research. 


AMA with Jared: How governance fuels enablement, adoption, & impact

How do you measure the impact of research? It’s a question that comes up again and again, and one that ReOps and research leaders are increasingly being asked to answer.

In this AMA with [Pedro Vargas](https://www.linkedin.com/in/opedrovargas/), we’re diving into metrics: the ones that matter, how to track them, and how to make sure they actually tell the story of your team’s impact. Whether you’re just starting to define success criteria or looking to refine your approach, this session will be packed with practical advice and lessons from the field.

Join us as we unpack:

📊 The best metrics for Research and ReOps teams to track and why

📈 How to tie research activities to business outcomes

🧩 Strategies for building research roadmaps and planning OKRs

🧭 Leading research teams and stepping into ReOps leadership

✋ Your questions!

Plan to walk away from our chat with Pedro with a clearer understanding of how to measure what matters, show the value of research, and level up your team’s strategic impact.


AMA with Pedro: Making research count — metrics that matter

Research shouldn't be a bottleneck for PMs and designers—it should be a launchpad. But how do you build a successful self-serve research program that enables PMs and designers to scale testing without sacrificing quality?

Join us on **March 18th from 11-12pm EST** for a discussion with Oren Friedman (Co-founder and CEO at Rally), Murat Mutlu (Co-founder and CEO at Ballpark), and Lauren Law (ReOps Manager at Contentful) as they share insights on:

✅ How leading teams are empowering PMs and designers to run their own unmoderated tests

🔎 The biggest challenges (and solutions) in scaling research beyond the core UXR team

💡 Demo of best practices for recruitment, test setup, and participant experience

🎤 A live AMA – bring your questions around democratization and self-serve research

*👉 Rally and Ballpark make it easier than ever for teams to set up, recruit, run unmoderated studies, and incentivize at scale. If your team is looking to move faster without breaking research, this session is for you.*


Building self-serve research programs for Product & Design teams

The [ReOps Maturity Matrix](https://www.rallyuxr.com/reops-maturity-matrix) was built to help teams **assess where they stand, identify opportunities for growth, and take actionable steps toward operational excellence**. But how did it come together — and how can you use it to advance your own Research Ops function?

Join us for an interactive event featuring the **six contributors behind the matrix** as they discuss its creation, share their perspectives on ReOps maturity, and offer practical guidance on applying it to your work.

## **What to expect:**

🎙️ **Live panel discussion:** Hear from all six contributors as they discuss how the matrix was built, the thinking behind its key areas, and how it can help teams scale research effectively.

💡 **Collaborative breakout workshops:** Join small-group discussions with the contributors to dive deeper into specific areas of the matrix, explore actionable steps, and get your questions answered.

*   **Room 1: Insights Activation & Enablement Management** → w/ [Andrew Warr](https://www.linkedin.com/in/andrewwarr/?utm_campaign=5818153-2025%20-%20Q1%20-%20webinar%20-%20amanico\&utm_source=hs_email\&utm_medium=email&_hsenc=p2ANqtz-9VajFXtPqGSr0PwR9bgTFis5cNlmaeyGeH75poztlYsWgkc0N1gHn1kLxpq5J6WTFJO7uW) & [Bruno Daniele](https://www.linkedin.com/in/bruno-daniele-96a17727/?utm_campaign=5818153-2025%20-%20Q1%20-%20webinar%20-%20amanico\&utm_source=hs_email\&utm_medium=email&_hsenc=p2ANqtz-9VajFXtPqGSr0PwR9bgTFis5cNlmaeyGeH75poztlYsWgkc0N1gHn1kLxpq5J6WTFJO7uW)
*   **Room 2: Tools & Automation + Governance** → w/ [Crystal Kubitsky](https://www.linkedin.com/in/ckubitsky/?utm_campaign=5818153-2025%20-%20Q1%20-%20webinar%20-%20amanico\&utm_source=hs_email\&utm_medium=email&_hsenc=p2ANqtz-9VajFXtPqGSr0PwR9bgTFis5cNlmaeyGeH75poztlYsWgkc0N1gHn1kLxpq5J6WTFJO7uW) & [Graham Gardner](https://www.linkedin.com/in/grahamlgardner/?utm_campaign=5818153-2025%20-%20Q1%20-%20webinar%20-%20amanico\&utm_source=hs_email\&utm_medium=email&_hsenc=p2ANqtz-9VajFXtPqGSr0PwR9bgTFis5cNlmaeyGeH75poztlYsWgkc0N1gHn1kLxpq5J6WTFJO7uW)
*   **Room 3: Process & Scope + Organizational Alignment & Strategy** → w/ [James Villacci](https://www.linkedin.com/in/jamesvillacci/?utm_campaign=5818153-2025%20-%20Q1%20-%20webinar%20-%20amanico\&utm_source=hs_email\&utm_medium=email&_hsenc=p2ANqtz-9VajFXtPqGSr0PwR9bgTFis5cNlmaeyGeH75poztlYsWgkc0N1gHn1kLxpq5J6WTFJO7uW) & [Brad Orego](https://www.linkedin.com/in/bradorego/?utm_campaign=5818153-2025%20-%20Q1%20-%20webinar%20-%20amanico\&utm_source=hs_email\&utm_medium=email&_hsenc=p2ANqtz-9VajFXtPqGSr0PwR9bgTFis5cNlmaeyGeH75poztlYsWgkc0N1gHn1kLxpq5J6WTFJO7uW)

📝 **The template you need to take action**: Assess your team, map your maturity, and bring your completed (or in-progress) template to the event for richer discussions.

No matter where you are in your ReOps journey, you’ll walk away with fresh insights, expert guidance, and actionable steps to level up your practice.

***

## 👉 [Get your copy](https://www.rallyuxr.com/reops-maturity-matrix) of the ReOps Maturity Matrix before the event so you can dive in, explore where your team stands, and bring your questions to the experts.


Inside the ReOps Maturity Matrix: Meet the experts who shaped it

AI is reshaping the research landscape — but it’s not replacing researchers. Instead, it’s giving them **superpowers**. So, how can Research and Research Ops professionals harness AI to maximize their impact? And what unique value do researchers bring that AI can’t replicate?

Join us for an AMA with [Ari Zelmanow](https://www.linkedin.com/in/zelmanow/), Research Leader at Twilio, where we’ll explore the evolving role of researchers in an AI-driven world. Ari will dive into:

🤖 How AI is transforming research roles

💜 What makes human researchers indispensable

🧰 The evolving skill set researchers need to thrive

Join us as we unpack the impact of AI on research, what skills matter most now, and how to keep researchers at the center of great decision-making.

***

📅 Thursday, Feb 20 at 12 pm ET

📍 Live AMA – Bring your questions!


AMA with Ari: How can researchers lead in an era of AI and automation?

## See Rally in action!

​Join Rally's CEO and co-founder, Oren Friedman, for an in-depth live demo showcasing the world's first Research Operations Platform and see for yourself how you can scale your Research Ops team with ease and save your team hours on participant recruitment and scheduling.

​Here's what you can expect:

*   ​An exploration of the common paint points in Research Operations
*   ​How Rally's CRM solves these challenges
*   ​Live demo of Rally's core functionality and key features

​Plus get your questions answered by the Rally team during a live Q\&A.


LIVE DEMO: See Rally in action

Join us on November 7 for an AMA with [Casey Gollan](https://www.linkedin.com/in/casey-gollan/), Manager, Product + Research Operations at IBM. Casey will discussing how to build strategic research systems for scaling impact.

**✅ Register now to join us for an exciting discussion on topics like:**

💡 Integrating research into product development

⚙️ Automating research processes and metrics tracking

🎯 Strategic approaches to tooling and systems

📚 Best practices for knowledge management in research

📈 Measuring and scaling research impact

🙋Your questions!


AMA with Casey: Building strategic research systems for scaling impact

Join us on October 3 for an AMA with [Fatimah Richmond](https://www.linkedin.com/in/fatimahrichmond/), Sr. UXR Strategist at Google. Fatimah will be discussing research maturity and how strategic research requires strategic support systems.

**✅ Register now to join us for an exciting discussion on topics like:**

🔥 Strategic research intelligence – moving beyond traditional metrics

👉 How can we shift the conversation from individual design projects to company-wide intelligence?

🔥 Empower teams and mindsets – broadening the perception of research career paths

👉 What critical skills do researchers need to pivot from UX researcher to UXR programs, and how does this strengthen the research lens?

👉 How should we rethink future demands to adapt traditional research roles and structures?

🔥 New strategic collaborations – the future of research collaboration and stakeholders

👉 What is the future of research primary stakeholders?

👉 How can we elevate our research collaborations to maximize research output? 

*Note: Opinions expressed are solely Fatimah Richmond’s own, and do not express the views or opinions of her current or former employers.*


AMA with Fatimah: From research maturity to research intelligence – strategic research requires strategic support systems

The Rally team and three impressive research leaders hosted an exclusive in-person live panel discussion in Manhattan on Monday, September 16.

Attendees enjoyed drinks, bites, and an insightful conversation with:

*   ​[Brad Orego](https://www.linkedin.com/in/bradorego/), Head of Research @ Webflow
*   ​[James Villaci](https://www.linkedin.com/in/jamesvillacci/), Head of Global UX Research @ HelloFresh
*   ​[Akshay Verma](https://www.linkedin.com/in/akshayverma3/), Head of UX Research @ Duolingo
*   ​[Oren Friedman](https://www.linkedin.com/in/oren-friedman/), CEO & Co-founder @ Rally

The event featured a lively discussion on building high-impact research practices, covering topics such as:

• Strategies for scaling research in fast-growing organizations

• Fostering cross-functional collaboration to enhance research impact

• Overcoming common challenges in Research Ops


NYC Research Roundtable: Building high-impact Research practices

Join us on September 19 for an AMA with [Kate Towsey](https://www.linkedin.com/in/katetowsey/). Kate will be discussing her brand-new book [Research That Scales: The Research Operations Handbook](https://rosenfeldmedia.com/books/research-that-scales/).

**✅ Register now to join us for an exciting discussion on topics like:**

🪜What it means to scale research and how to build purpose into your research practice

⚒️ How to design a Research operating system

💰Becoming a "money magnet" for research

🔎 Building systems that make finding the right research participants a breeze

🙋Your questions!

*Kate Towsey is an independent strategist, coach, advisor, and author. The inventor of the widely used acronym PWDR (pau·duh) for “people who do research,” Kate wrote some of the earliest blog posts about setting up research operations, founded the ResearchOps Community, and launched the *[*#WhatisResearchOps movement*](https://medium.com/researchops-community/a-framework-for-whatisresearchops-e862315ab70d)*, putting ResearchOps on the map. In 2019, Kate stepped back from the ResearchOps Community and started the *[*Cha Cha Club*](https://chacha.club/)*, a members’ club for full-time ResearchOps professionals, which she still runs. Over twenty years, Kate has delivered operations in e-commerce, education, government, retail, and tech. She built and managed the Atlassian ResearchOps team, widely recognised as the benchmark for scaling research services and systems to hundreds of people. Learn more at *[*katetowsey.com*](https://katetowsey.com/)*, or find her on *[*LinkedIn*](https://www.dropbox.com/scl/fi/eczf397l2q6sruktjjx19/Kate_Towsey_Headshot.jpg?rlkey=csuf4viwwv3v0gk8bwoidcbyh\&dl=0)*, *[*Medium*](https://kate-towsey.medium.com/)*, or *[*Substack*](https://katetowsey.substack.com/)*.*


AMA with Kate Towsey: Research That Scales

How do you protect the authenticity of your research when bots, bad actors, and AI-generated answers are creeping into your data? 

Join us for an AMA with Amber Asaro, Manager of UX Design and Research Operations at Red Hat, as she shares how her team safeguards research quality at scale, and what it takes to keep insights trustworthy in a changing landscape.

We’ll cover:

🕵️ Wild stories of fraud in user research (and how to spot red flags before they skew your study)

🤖 How AI is showing up in participant responses, and what you can do about it

🚩Tactical tips for building screeners that deter cheaters and detect fabricated responses

💡Creative ways to incentivize honest participation (beyond just handing out gift cards)

🙋 Your questions!

If you care about high-quality data, research integrity, and scaling studies without sacrificing trust, this AMA is one you won’t want to miss.
