At Rally, along with building the Research Ops Platform that enables teams to talk to their users safely and at scale, we host engaging webinars with amazing Research and ReOps leaders from companies like Adobe, Dropbox, MongoDB, and more. 

Rally UXR

The [ReOps Maturity Matrix](https://www.rallyuxr.com/reops-maturity-matrix) was built to help teams **assess where they stand, identify opportunities for growth, and take actionable steps toward operational excellence**. But how did it come together — and how can you use it to advance your own Research Ops function?

Join us for an interactive event featuring the **six contributors behind the matrix** as they discuss its creation, share their perspectives on ReOps maturity, and offer practical guidance on applying it to your work.

## **What to expect:**

🎙️ **Live panel discussion:** Hear from all six contributors as they discuss how the matrix was built, the thinking behind its key areas, and how it can help teams scale research effectively.

💡 **Collaborative breakout workshops:** Join small-group discussions with the contributors to dive deeper into specific areas of the matrix, explore actionable steps, and get your questions answered.

*   **Room 1: Insights Activation & Enablement Management** → w/ [Andrew Warr](https://www.linkedin.com/in/andrewwarr/?utm_campaign=5818153-2025%20-%20Q1%20-%20webinar%20-%20amanico\&utm_source=hs_email\&utm_medium=email&_hsenc=p2ANqtz-9VajFXtPqGSr0PwR9bgTFis5cNlmaeyGeH75poztlYsWgkc0N1gHn1kLxpq5J6WTFJO7uW) & [Bruno Daniele](https://www.linkedin.com/in/bruno-daniele-96a17727/?utm_campaign=5818153-2025%20-%20Q1%20-%20webinar%20-%20amanico\&utm_source=hs_email\&utm_medium=email&_hsenc=p2ANqtz-9VajFXtPqGSr0PwR9bgTFis5cNlmaeyGeH75poztlYsWgkc0N1gHn1kLxpq5J6WTFJO7uW)
*   **Room 2: Tools & Automation + Governance** → w/ [Crystal Kubitsky](https://www.linkedin.com/in/ckubitsky/?utm_campaign=5818153-2025%20-%20Q1%20-%20webinar%20-%20amanico\&utm_source=hs_email\&utm_medium=email&_hsenc=p2ANqtz-9VajFXtPqGSr0PwR9bgTFis5cNlmaeyGeH75poztlYsWgkc0N1gHn1kLxpq5J6WTFJO7uW) & [Graham Gardner](https://www.linkedin.com/in/grahamlgardner/?utm_campaign=5818153-2025%20-%20Q1%20-%20webinar%20-%20amanico\&utm_source=hs_email\&utm_medium=email&_hsenc=p2ANqtz-9VajFXtPqGSr0PwR9bgTFis5cNlmaeyGeH75poztlYsWgkc0N1gHn1kLxpq5J6WTFJO7uW)
*   **Room 3: Process & Scope + Organizational Alignment & Strategy** → w/ [James Villacci](https://www.linkedin.com/in/jamesvillacci/?utm_campaign=5818153-2025%20-%20Q1%20-%20webinar%20-%20amanico\&utm_source=hs_email\&utm_medium=email&_hsenc=p2ANqtz-9VajFXtPqGSr0PwR9bgTFis5cNlmaeyGeH75poztlYsWgkc0N1gHn1kLxpq5J6WTFJO7uW) & [Brad Orego](https://www.linkedin.com/in/bradorego/?utm_campaign=5818153-2025%20-%20Q1%20-%20webinar%20-%20amanico\&utm_source=hs_email\&utm_medium=email&_hsenc=p2ANqtz-9VajFXtPqGSr0PwR9bgTFis5cNlmaeyGeH75poztlYsWgkc0N1gHn1kLxpq5J6WTFJO7uW)

📝 **The template you need to take action**: Assess your team, map your maturity, and bring your completed (or in-progress) template to the event for richer discussions.

No matter where you are in your ReOps journey, you’ll walk away with fresh insights, expert guidance, and actionable steps to level up your practice.

***

## 👉 [Get your copy](https://www.rallyuxr.com/reops-maturity-matrix) of the ReOps Maturity Matrix before the event so you can dive in, explore where your team stands, and bring your questions to the experts.


Inside the ReOps Maturity Matrix: Meet the experts who shaped it

AI is reshaping the research landscape — but it’s not replacing researchers. Instead, it’s giving them **superpowers**. So, how can Research and Research Ops professionals harness AI to maximize their impact? And what unique value do researchers bring that AI can’t replicate?

Join us for an AMA with [Ari Zelmanow](https://www.linkedin.com/in/zelmanow/), Research Leader at Twilio, where we’ll explore the evolving role of researchers in an AI-driven world. Ari will dive into:

🤖 How AI is transforming research roles

💜 What makes human researchers indispensable

🧰 The evolving skill set researchers need to thrive

Join us as we unpack the impact of AI on research, what skills matter most now, and how to keep researchers at the center of great decision-making.

***

📅 Thursday, Feb 20 at 12 pm ET

📍 Live AMA – Bring your questions!


AMA with Ari: How can researchers lead in an era of AI and automation?

## See Rally in action!

​Join Rally's CEO and co-founder, Oren Friedman, for an in-depth live demo showcasing the world's first Research Operations Platform and see for yourself how you can scale your Research Ops team with ease and save your team hours on participant recruitment and scheduling.

​Here's what you can expect:

*   ​An exploration of the common paint points in Research Operations
*   ​How Rally's CRM solves these challenges
*   ​Live demo of Rally's core functionality and key features

​Plus get your questions answered by the Rally team during a live Q\&A.


LIVE DEMO: See Rally in action

Join us on November 7 for an AMA with [Casey Gollan](https://www.linkedin.com/in/casey-gollan/), Manager, Product + Research Operations at IBM. Casey will discussing how to build strategic research systems for scaling impact.

**✅ Register now to join us for an exciting discussion on topics like:**

💡 Integrating research into product development

⚙️ Automating research processes and metrics tracking

🎯 Strategic approaches to tooling and systems

📚 Best practices for knowledge management in research

📈 Measuring and scaling research impact

🙋Your questions!


AMA with Casey: Building strategic research systems for scaling impact

Join us on October 3 for an AMA with [Fatimah Richmond](https://www.linkedin.com/in/fatimahrichmond/), Sr. UXR Strategist at Google. Fatimah will be discussing research maturity and how strategic research requires strategic support systems.

**✅ Register now to join us for an exciting discussion on topics like:**

🔥 Strategic research intelligence – moving beyond traditional metrics

👉 How can we shift the conversation from individual design projects to company-wide intelligence?

🔥 Empower teams and mindsets – broadening the perception of research career paths

👉 What critical skills do researchers need to pivot from UX researcher to UXR programs, and how does this strengthen the research lens?

👉 How should we rethink future demands to adapt traditional research roles and structures?

🔥 New strategic collaborations – the future of research collaboration and stakeholders

👉 What is the future of research primary stakeholders?

👉 How can we elevate our research collaborations to maximize research output? 

*Note: Opinions expressed are solely Fatimah Richmond’s own, and do not express the views or opinions of her current or former employers.*


AMA with Fatimah: From research maturity to research intelligence – strategic research requires strategic support systems

The Rally team and three impressive research leaders hosted an exclusive in-person live panel discussion in Manhattan on Monday, September 16.

Attendees enjoyed drinks, bites, and an insightful conversation with:

*   ​[Brad Orego](https://www.linkedin.com/in/bradorego/), Head of Research @ Webflow
*   ​[James Villaci](https://www.linkedin.com/in/jamesvillacci/), Head of Global UX Research @ HelloFresh
*   ​[Akshay Verma](https://www.linkedin.com/in/akshayverma3/), Head of UX Research @ Duolingo
*   ​[Oren Friedman](https://www.linkedin.com/in/oren-friedman/), CEO & Co-founder @ Rally

The event featured a lively discussion on building high-impact research practices, covering topics such as:

• Strategies for scaling research in fast-growing organizations

• Fostering cross-functional collaboration to enhance research impact

• Overcoming common challenges in Research Ops


NYC Research Roundtable: Building high-impact Research practices

Join us on September 19 for an AMA with [Kate Towsey](https://www.linkedin.com/in/katetowsey/). Kate will be discussing her brand-new book [Research That Scales: The Research Operations Handbook](https://rosenfeldmedia.com/books/research-that-scales/).

**✅ Register now to join us for an exciting discussion on topics like:**

🪜What it means to scale research and how to build purpose into your research practice

⚒️ How to design a Research operating system

💰Becoming a "money magnet" for research

🔎 Building systems that make finding the right research participants a breeze

🙋Your questions!

*Kate Towsey is an independent strategist, coach, advisor, and author. The inventor of the widely used acronym PWDR (pau·duh) for “people who do research,” Kate wrote some of the earliest blog posts about setting up research operations, founded the ResearchOps Community, and launched the *[*#WhatisResearchOps movement*](https://medium.com/researchops-community/a-framework-for-whatisresearchops-e862315ab70d)*, putting ResearchOps on the map. In 2019, Kate stepped back from the ResearchOps Community and started the *[*Cha Cha Club*](https://chacha.club/)*, a members’ club for full-time ResearchOps professionals, which she still runs. Over twenty years, Kate has delivered operations in e-commerce, education, government, retail, and tech. She built and managed the Atlassian ResearchOps team, widely recognised as the benchmark for scaling research services and systems to hundreds of people. Learn more at *[*katetowsey.com*](https://katetowsey.com/)*, or find her on *[*LinkedIn*](https://www.dropbox.com/scl/fi/eczf397l2q6sruktjjx19/Kate_Towsey_Headshot.jpg?rlkey=csuf4viwwv3v0gk8bwoidcbyh\&dl=0)*, *[*Medium*](https://kate-towsey.medium.com/)*, or *[*Substack*](https://katetowsey.substack.com/)*.*


AMA with Kate Towsey: Research That Scales

Join us on August 22 for an AMA with [Kate Moran](https://www.linkedin.com/in/kate-m-moran/), VP of Research & Content at NN/g. Kate will be discussing how to elevate your team through training researchers and non-researchers.

**✅ Register now to join us for an exciting discussion on topics like:**

💜 How non-UX roles can excel as researchers

🛠️ Strategies for upskilling your research team

🤝 Best practices for engaging stakeholders in research

🧑‍🏫 Tips for educating your organization on the value of research

🧱 Ensuring research is integrated early in product development

🙋 [Your questions!](https://research.rallyuxr.com/rally/lp/clx43v50301j41ak4hrav3ehr?channel=share\&studyId=clx43v50101j21ak4342mhcm0)

👉 Kate is Vice President of Research and Content at NN/g (Nielsen Norman Group). She's a globally recognized UX expert who has trained over 10,000 professionals in diverse industries such as finance, healthcare, government, aerospace, and technology. With over 12 years of experience in UX research, Kate's expertise spans both qualitative and quantitative methods. Kate has discovered and published ground-breaking findings on interaction design, digital content, and information-seeking user behaviors.


AMA with Kate: Elevating your team – training researchers and non-researchers alike

**Announcing the Ultimate Recruitment Duo: Rally and Respondent!**

Join us on July 30th for our external panel launch event where CEOs Oren Friedman (Rally UXR) and Jack Pratten (Respondent) will be walking through the integration and what it unlocks for organizations that value User Research and the voice of the customer. 

✅ Register now to join us for an exciting discussion:

🛠️ Live demo to see how you can recruit from Respondent’s panel without leaving Rally 

🏊 Get a deep dive into Respondent’s pool of participants and see which personas you can target using job title, industry, skills, demographics, location, and more. 

🔥 Ask Me Anything (AMA) segment where Rally champions will share their experience setting up their first study using External Panel Recruitment.

[Submit your questions](https://research.rallyuxr.com/rally/lp/clyd7w07h07xu1amy761udflm?channel=share\&studyId=clyd7w07g07xs1amy5tkq7g89) to our panelists to get them answered live!

 

👉*Rally’s Research Operations Platform is the premier solution for research teams aiming to automate their research processes safely and at scale, now with the ability to recruit from Respondent’s diverse panel of over 3 million active participants.*


External Panel Recruitment Launch Party

Join us on July 25 for an AMA with [Janelle Ward](https://www.linkedin.com/in/janelleward1/), a Research leader, consultant, writer, & speaker. Janelle will be discussing the expected challenges of solopreneurship.

✅ Register now to join us for an exciting discussion on topics like:

🛠️ New skills she's mastered

🔥 Her biggest takeaways

🔍 Hard truths she's learned

🙋 Your questions! Submit questions you'd like Janelle to answer live [here](https://research.rallyuxr.com/rally/lp/clx43aefn01gl1ak64qgteirv?studyId=clx43aefm01gj1ak65lcy21zs\&channel=share).

👉Janelle is an independent consultant, writer, and speaker with over 20 years of experience in both academic and applied research settings. She excels in helping company leaders tackle complex challenges, enhance decision-making processes, and cultivate vulnerability and empowerment within their teams. Drawing on a strategic mindset, Janelle has successfully built UX research teams from the ground up and continues to coach leaders in best practices.


AMA with Janelle: From leading Research teams to flying solo – the unexpected challenges of solopreneurship

Join us on June 13 for an AMA with [Z Zheng](https://www.linkedin.com/in/changyingz/), Head of Design Ops at Cloudflare. Z will be discussing how to increase UXR maturity through Design and Research Ops.

✅ Register now to join us for an exciting discussion on topics like:

🤔 What is Design Ops & why it's important

💪 What mature Design & Research Ops functions look like

🤝 The relationship between Design Ops and Research Ops

🙋Your questions! Submit questions you'd like Z to answer live [here](https://research.rallyuxr.com/rally/lp/clw6mjwgp08eo19my8diihmo5?channel=share\&studyId=clw6mjwgn08em19my0uqobw7h).

👉 As a Design Ops leader at Cloudflare, Z plays a pivotal role in crafting and optimizing the design practice to ensure the success of the product experience team. Z's collaborative efforts with product experience leadership have been instrumental in the growth and evolution of teams, facilitating impactful hiring and retention, and advocating for the business value of design throughout the organization.

Beyond the corporate realm, Z is a dedicated educator and entrepreneur, passionately involved in mentoring the next generation of designers and contributing to the creation of mission-driven products.


AMA with Z: Increasing UXR maturity through Design & Research Ops

Join us on May 30 for an AMA with [Steve Portigal](https://www.linkedin.com/in/steveportigal/), a Research leader, consultant, and author. Steve will be discussing **what makes a mature research practice.**

✅ Register now to join us for an exciting discussion on topics like:

🎨 Attributes of research maturity for organizations to consider

🤝 Engaging the rest of the organization in User Research

🙋 Your questions! Submit questions you'd like Steve to answer live [here](https://research.rallyuxr.com/rally/lp/clvmn8kv604rk1amzcm4t1ald?channel=share\&studyId=clvmn8kv504ri1amzb2mc9dtu).

👉 Steve Portigal is an experienced User Researcher who helps organizations to build mature user research practices. Based outside of San Francisco, he is principal of [Portigal Consulting](https://portigal.com/services/), and has conducted research with thoracic surgeons, families eating breakfast, rock musicians, home-automation enthusiasts, credit-default swap traders, and real estate agents. His work has informed the development of professional audio gear, wine packaging, medical information systems, design systems, video-conferencing technology, and music streaming services.


AMA with Steve: What makes a mature research practice?

Research shouldn't be a bottleneck for PMs and designers—it should be a launchpad. But how do you build a successful self-serve research program that enables PMs and designers to scale testing without sacrificing quality?

Join us on **March 18th from 11-12pm EST** for a discussion with Oren Friedman (Co-founder and CEO at Rally), Murat Mutlu (Co-founder and CEO at Ballpark), and Lauren Law (ReOps Manager at Contentful) as they share insights on:

✅ How leading teams are empowering PMs and designers to run their own unmoderated tests

🔎 The biggest challenges (and solutions) in scaling research beyond the core UXR team

💡 Demo of best practices for recruitment, test setup, and participant experience

🎤 A live AMA – bring your questions around democratization and self-serve research

*👉 Rally and Ballpark make it easier than ever for teams to set up, recruit, run unmoderated studies, and incentivize at scale. If your team is looking to move faster without breaking research, this session is for you.*
