5 Ways to Use Enriched Company Data in HubSpot (Beyond the Insights Sunset)

March 17th will come and go on Monday, and so will HubSpot's free Company Insights enrichment.

But the need for accurate, enriched company data in your CRM hasn't disappeared—it's only become more critical.

Without reliable company data, your team is essentially operating blindfolded. Your segmentation is incomplete, personalization is generic, and territory planning is guesswork.

The good news? You don't need to spend thousands on complex data tools or burn through Breeze credits.

Join Karen Tamir (CEO, Glare Marketing) and Stuart Balcombe (Founder, AccountScout) for a tactical 45-minute session where you'll discover:

What You'll Learn:

• The real impact of the Company Insights sunset on your HubSpot instance (and what you can do about it)
• 5 practical use cases that leverage enriched company data to drive revenue:
• ICP identification and refinement using enrichment data
• Territory management automation with location data
• Dynamic content personalization by industry and company size
• Building account plans with deeper company insights (AccountScout Pro)
• Creating refined segmentation for marketing campaigns and outreach
• How to automatically enrich the same 22 company properties previously updated by HubSpot Insights with zero configuration.
• Ways to go beyond basic firmographic data with deeper insights and custom account research.

Karen will share real-world examples of how her agency uses enriched data to deliver better results for clients, and we'll share how to implement these strategies in your own HubSpot portal.

Don't miss the Q&A session where we'll address your specific questions about data enrichment, account research, and optimizing your HubSpot setup.

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