Join us for an informative webinar with Tony Ulwick, the pioneer of Outcome-Driven Innovation (ODI). In this exclusive session hosted by airfocus, Tony will reveal the secrets of transforming innovation from an unpredictable art into a systematic and predictable science.

He will explain how ODI has revolutionized the way companies approach innovation, with an impressive 86% success rate in product and service offerings. By using a deep understanding of customer needs defined through the Jobs-to-be-Done framework, ODI significantly enhances the effectiveness of marketing efforts and the predictability of innovation processes.

This webinar is a must-attend for those who wish to elevate their innovation strategies and increase their success rates. Discover hidden market opportunities, align your organization with customer-defined metrics, and transform your innovation trajectory with insights from the mastermind behind one of the most impactful innovation methods.

Key Takeaways:

1. Learn how Outcome-Driven Innovation (ODI) can revolutionize innovation strategy with its remarkable 86% success rate and adopt this approach to improve your company's innovation process.
2. Discover how the Jobs-to-be-Done framework helps ODI prioritize customer needs and drive product development for untapped growth opportunities.
3. Learn how to align sales, marketing, R&D, and development efforts with customer-defined metrics for a targeted approach that increases the chances of market success.