Welcome to Almabase Inc, brought to you by Almabase 🚀, a premier events channel dedicated to fostering thought leadership and facilitating learning through a series of webinars and spotlights. Our mission is to empower advancement leaders with the knowledge and tools they need to effectively engage and expand their donor base.

💡 This isn’t your average webinar channel. Nope, it’s a place where the giants of the industry come down to mingle, share their secrets, and talk about what’s next. Think of it as your go-to spot for insider info, straight from the mouths of those who’ve been there, done that, and led the way.

Our webinars and spotlights are not just presentations but interactive sessions that encourage dialogue and collaboration among participants. 

Whether you're looking to dive deep into the latest trends, explore innovative fundraising strategies, or understand the future direction of advancement, Almabase Inc is your gateway to becoming a more effective and visionary leader. Join our community, grab your spot at our next event, and let’s make some magic happen! ✨

Almabase INC.

If you’re planning alumni events in 2025 (or just want to make them more impactful), this session is for you.

We’re bringing together teams from **Furman University**, **Claremont McKenna College**, and **Lubbock Christian University** to share what’s really working when it comes to engaging alumni, what kinds of events are drawing people in, and what strategies are paying off.

We’ll break down how they planned their events, how they promoted them, and what they'd absolutely do again.

**🎯 You’ll walk away with:**

*   Real event ideas and formats that are working in 2025
*   Strategies for segmenting and targeting different alumni groups
*   Promotion tactics that actually increase turnout
*   Insights into tools and workflows that save time and drive results

Expect a few “Why didn’t we try that?” moments. Maybe even a “Wait, that’s allowed?” one.

**RSVP now** to join us live on **April 23 at 1 PM EDT**. Can’t make it? No worries—we’ll send you the full recording after the session so you won’t miss a thing

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💡 **A few stories you’ll hear:**

*   How **Furman University** drew nearly 1,000 attendees to their **Homecoming**, with targeted sub-events for young alumni, Black alumni, and golden grads, and even sold Christmas ornaments and gave welcome kits to deepen engagement.
*   How **Claremont McKenna College** made **Alumni Weekend** unforgettable with dorm stays, craft brew tastings, and Lunch & Learn sessions—plus on-the-spot payments using a POS device, all synced seamlessly to RE NXT.
*   How **Lubbock Christian University** packed creativity into **Homecoming 2024** and keeps things going year-round with regional dinners, alumni luncheons, and a brand-new travel series that kicked off with an Alaskan cruise.

You’ll hear the full stories and plenty of ideas you’ll want to try during the webinar. So, come join us! 🚀


Alumni events that drive engagement: What’s working in 2025

## **✋ Not all donors think the same.**

Some want handwritten letters; others won’t read anything without emojis. Some love galas; others prefer donating with a click while scrolling TikTok.

If your donor engagement strategy treats them all the same, you’re leaving money on the table.

This **live panel discussion** brings together experts from the Donor Relations Group, Almabase, and Storyraise to **break down exactly how to reach and retain donors across generations.**

# 📌 **Here’s what we’re diving into:**

✅ How four generations of donors - Baby Boomers, Gen X, Millennials, and Gen Z approach philanthropy (Hint: It’s wildly different)🧐

✅ The storytelling formulas that make every generation say, “Take my money”

✅ The secret sauce of digital donor engagement (AI, interactive dashboards, and more)🤖

✅ Why Gen Z is rewriting the donation rulebook—and how to keep up

🔥The **$84 trillion intergenerational wealth transfer** is reshaping philanthropy. Are you ready? Donor expectations are shifting—Millennials and Gen Z demand **transparency, impact, and digital-first giving experiences**. If you’re not adapting, you’re missing out on the biggest opportunity in fundraising history.

💡 **Join us to learn how to future-proof your donor engagement strategy.**

**Register Now!**


Bridging Generational Giving: Strategies to Engage Donors Across All Ages

## **Old-school fundraising is dead. 🧟**

Traditional methods are becoming less effective, and the fundraising landscape in UK higher ed is evolving fast. If you're looking for fresh strategies to engage donors, maximize impact, and adapt to a digital-first world, this webinar is for you.

# 🔥 What’s in it for you?

🔹 **Trends You Can’t Ignore** – The UK fundraising landscape is shifting. Learn what’s coming and how to stay ahead.

🔹 **Data That Works for You** – No more guesswork. Use analytics to pinpoint high-value donor segments and maximize ROI.

🔹 **Future-Proof Digital Skills** – Discover the essential digital capabilities your team *must* develop (without blowing your budget).

🔹 **Your Questions, Answered** – An interactive Q\&A where we tackle your biggest challenges and bust some industry myths.

# **Who Should Attend?**

📌 Advancement pros who refuse to stay stuck in the past

📌 Fundraising teams struggling to scale impact with limited resources

📌 Leaders ready to leverage digital transformation for real results

🚀 This discussion will enable you with practical, actionable insights you can implement right away!

**Reserve Your Spot Now!**


Future-Proof Fundraising: Leveraging Data and Digital Skills to Boost Fundraising

Managing data between systems shouldn’t be a full-time job. That’s why Almabase created **TrueSync✨**, the industry’s only two-way sync with **Raiser’s Edge NXT**.

Imagine your gift, event, and constituent data syncing seamlessly between systems—no manual work, no messy errors, just perfectly mirrored data that stays consistent across the board. TrueSync does all this while reducing costs on third-party plugins and enriching your database so you can focus on what really matters— building meaningful relationships with your alumni.

**💡Here’s what makes TrueSync stand out:**

*   Works both ways: Seamless two-way sync between Almabase and Raiser's Edge NXT.
*   Flexible sync rules: Customize data workflows to match your needs.
*   Clean data: Consistent, accurate, and error-free.

**🎯In this webinar, we’ll:**

*   Break down what TrueSync is (no jargon, promise!).
*   Show how it keeps your data perfectly in sync—like looking in a mirror.
*   Take you on a full product tour so you can see it in action.
*   Wrap up with a live Q\&A.

***

📅 Don’t miss out—RSVP now to secure your spot!


Introducing TrueSync: The most powerful sync with Blackbaud Raiser’s Edge NXT®

On our premier episode of Advancement Spotlight, we feature the brilliant Adam Dunigan, who is the Senior Director, Advancement Services and Analytics Division of Institutional Advancement at Franklin College.

Franklin's passion lies with data, and using this data to make programming more meaningful for the College's alumni. He's been working with alumni engagement metrics for more than a decade, and he has some exciting insights to share with you based on his amazing experience.


Advancement Spotlight #1 | Using Engagement Metrics to Drive Alumni Engagement in 2022 🚀

Speakers

Sushmitha Sharma

ex-Enterprise Sales at Almabase

Manashi Dutta

ex-Senior Marketing Manager @ Almabase

Adam Dunigan

Sr. Director of Advancement Services and Analytics @ Franklin College

Replays

Alumni events that drive engagement: What’s working in 2025

Bridging Generational Giving: Strategies to Engage Donors Across All Ages

Advancement Spotlight #1 | Using Engagement Metrics to Drive Alumni Engagement in 2022 🚀

Speakers

Sushmitha Sharma

ex-Enterprise Sales at Almabase

Manashi Dutta

ex-Senior Marketing Manager @ Almabase

Adam Dunigan

Sr. Director of Advancement Services and Analytics @ Franklin College

Replays

Alumni events that drive engagement: What’s working in 2025

Bridging Generational Giving: Strategies to Engage Donors Across All Ages

ex-Enterprise Sales at Almabase

ex-Senior Marketing Manager @ Almabase

Sr. Director of Advancement Services and Analytics @ Franklin College