Alumni Engagement & Metrics – Trends for 2023 🚀

If you were to wind the clock back to 2017 and ask an advancement professional how they track alumni engagement, you’d probably hear responses like event participation, donations, and email open rates.

It’s safe to say that our industry has evolved exponentially since then. However, many institutions are still trying to find their stride while measuring engagement. With the new year around the corner, now’s the best time to pick up some invaluable tips on all things engagement – like understanding what metrics you need to focus on, and what lies ahead for our industry in 2023 and beyond.

We’re excited to partner with Dr. Jay Dillon for our third yearly webinar. This time, we were also be joined by Jenny Cooke Smith, who is a renowned analytics and fundraising expert.

Here’s a sneak peek at what’s in store for you:

📊 How top institutions in the US are tracking alumni engagement

🎯 Overcoming common problems faced by teams while tracking engagement

🚀 Trends to stay on top of, for 2023 and beyond

🔁 How CASE’s global AEM framework has impacted institutions

💡 Evaluating our predictions from last year, and making some bold ones for the new year