Bridging Generational Giving: Strategies to Engage Donors Across All Ages
9
5:00 PM - 5:45 PM
✋ Not all donors think the same.
Some want handwritten letters; others won’t read anything without emojis. Some love galas; others prefer donating with a click while scrolling TikTok.
If your donor engagement strategy treats them all the same, you’re leaving money on the table.
This live panel discussion brings together experts from the Donor Relations Group, Almabase, and Storyraise to break down exactly how to reach and retain donors across generations.
📌 Here’s what we’re diving into:
✅ How four generations of donors - Baby Boomers, Gen X, Millennials, and Gen Z approach philanthropy (Hint: It’s wildly different)🧐
✅ The storytelling formulas that make every generation say, “Take my money”
✅ The secret sauce of digital donor engagement (AI, interactive dashboards, and more)🤖
✅ Why Gen Z is rewriting the donation rulebook—and how to keep up
🔥The $84 trillion intergenerational wealth transfer is reshaping philanthropy. Are you ready? Donor expectations are shifting—Millennials and Gen Z demand transparency, impact, and digital-first giving experiences. If you’re not adapting, you’re missing out on the biggest opportunity in fundraising history.
💡 Join us to learn how to future-proof your donor engagement strategy.
Register Now!
Speakers
Madelyn Jones
Associate
Jeffrey Rum
Co-founder, CMO
Akhil Nambiar
Senior Director, Demand Generation
9
5:00 PM - 5:45 PM