How Yale Uses Digital Storytelling to Engage a Diverse Alumni Network
About
š”Ever wonder how Yale keeps its alums worldwide engaged?
Facebook, LinkedIn, Instagram, YouTube, Twitter, and TikTok - Yale's got a finger in every digital pie. But it's not just about being everywhere; it's about how they tell their story.
They've mastered the art of digital storytelling, weaving together a narrative that keeps alums engaged no matter where they are.
How do they do it?
Well, join us on the 26th Feb at 11 am EST to find out.
ā¶ļøWhat are we discussing?
- How has Carissa and her team at YAA crafted a well-balanced content strategy?
- How do they tailor content to resonate with diverse audiences on platforms like Instagram, YouTube, and TikTok?
- What are the challenges of engaging alumni who may not frequently initiate contact with the university?
- How can modern tools be leveraged?
- Q&A session
Speakers
Carissa Violante
Associate Director, Communications & Marketing
Carissa Violante is the Associate Director of Communications and Marketing at Yale University's Yale Alumni Association (YAA). At YAA, she leads the student team handling social media and drives the digital communications strategy to engage the "average alum" through various channels.
Carissa has played an instrumental role in YAA's shift from digital marketing to a broader storytelling approach.
