Sustaining Engagement Beyond Giving Day
28
3:00 PM - 3:45 PM
✨ Here’s what we’ll cover:
- How to frame Giving Day as the start of a larger story, not the end
- Easy ways to build micro campaigns around milestones and authentic stories
- Personalizing donor journeys so people feel connected year-round
- Keeping ambassadors, volunteers, and boards energized beyond the big day
- Using data to spot what’s working and strengthen your donor pipeline
If you’ve ever felt the post–Giving Day “drop-off,” this conversation is for you. Join us to explore how to turn one big day of giving into a culture of generosity that lasts all year.
🌱Why this session matters
Giving Days are powerful catalysts for excitement, community pride, and immediate impact. But what happens when the day is over? Too often, the momentum fades before institutions can harness it for long-term success.
🔊Who you’ll hear from
- Aaron Riley, VP of Sales at Almabase — bringing expertise in helping institutions modernize alumni engagement through digital tools
- Mike Nagel, Chief Strategy & Growth Officer at Catalyst Campaign Partners — drawing on 15+ years of guiding advancement teams on campaign strategy and donor experience
- Steve Sjoberg, Director of Foundation Marketing & Communication at MSUM Foundation — sharing industry experience on sustaining donor engagement, including strategies like Dragon Legacy Luncheons, consistent monthly communications, and blending direct mail with digital appeals. With MSUM’s recent $5.5 million gift announcement and its upcoming Giving Day on November 13, Steve’s perspective will be especially timely.
Speakers
Aaron Riley
VP of Sales, Almabase
Aaron Riley is the Vice President of Sales at Almabase, where he helps institutions modernize alumni engagement and fundraising with unified digital tools. With over a decade of experience leading sales at high-growth SaaS companies like EverTrue and ThankView, Aaron specializes in scaling teams, revenue, and customer impact. He’s passionate about helping advancement teams build vibrant, lifelong alumni communities.
Mike Nagel
Chief Strategy & Growth Officer at Catalyst Campaign Partners
Mike Nagel is the Chief Strategy & Growth Officer at Catalyst Campaign Partners, an artisanal fundraising consulting firm with a national reach. With more than 15 years of experience in advancement, he has guided higher ed and nonprofit teams on campaign strategy, donor experience, and sustainable fundraising growth. Mike is a regular speaker at CASE, AFP, and other industry conferences, recognized for his practical and donor-centered approach.
Steve Sjoberg
Director of Foundation Marketing & Communication at MSUM Foundation
Steve Sjoberg leads strategic storytelling and engagement efforts to strengthen connections between alumni, donors, and the university community. With extensive experience in higher education and nonprofit communications, he oversees integrated campaigns across digital, print, events, and social channels, blending creativity with analytics to elevate MSUM’s mission and drive philanthropic impact.
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28
3:00 PM - 3:45 PM