The Power of Price Elasticity: Pricing Smarter Amid Economic Instability

In today’s unstable economy, pricing decisions can make or break your brand.

Discover why price elasticity is the metric to monitor right now - and how mastering it can protect your margins, boost consumer loyalty, and keep your brand ahead amid challenging market conditions.

Your key takeaways:

• Understand how consumer price sensitivity is shifting – and how to respond
• Turn price elasticity of demand into a strategic edge for smarter business decisions
• Connect brand strength to pricing power – and see how brands like McCain used elasticity as a lever for growth
• Identify the right elasticity methodology for your goals
• Explore up-to-date price sensitivity across key consumer goods – and decode the ‘price cliffs’ where demand crashes

Plus, we’ll wrap up with a live Q&A, so come ready with your most pressing questions!