Teams make better decisions with Appinio.

Appinio helps companies make better decisions with actionable consumer insights, powered by AI and dedicated market research experts. With Appinio, gaining high quality insights has never been more effortless, helping you answer the questions that matter most.



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In today’s unstable economy, pricing decisions can make or break your brand.

Discover why price elasticity is *the* metric to monitor right now - and how mastering it can protect your margins, boost consumer loyalty, and keep your brand ahead amid challenging market conditions.

**Your key takeaways:**

*   Understand how consumer price sensitivity is shifting – and how to respond
*   Turn price elasticity of demand into a strategic edge for smarter business decisions
*   Connect brand strength to pricing power – and see how brands like McCain used elasticity as a lever for growth
*   Identify the right elasticity methodology for your goals
*   Explore up-to-date price sensitivity across key consumer goods – and decode the ‘price cliffs’ where demand crashes

Plus, we’ll wrap up with a **live Q\&A**, so come ready with your most pressing questions!
