How To Win at the Point of Sale With Shopper Marketing

The point of sale remains one of the most decisive moments in the customer journey—yet many brands still rely on guesswork when it comes to in-store effectiveness. With shoppers making up to 70% of their purchase decisions in-store, the opportunity is massive—but so is the competition for attention.

This webinar offers a practical, science-backed guide to boosting creative effectiveness at the POS. Learn how to apply proven neuroscience principles and predictive AI to optimise your in-store assets—fast, cost-effectively, and at scale.

Join us live to give your team a competitive edge where it matters most.

What You’ll Learn:

✅ The six neuroscience-based drivers of POS effectiveness—and how they influence shopper behaviour.

✅ How to use AI to predict and improve the impact of your assets before they go live.

✅ Why benchmarking matters—and what we learned from analysing over 10,000 POS creatives.

👉 This session is designed for brand and category managers, shopper marketing leads, and in-store experience teams ready to move beyond intuition, optimise creative performance, and drive in-store results.