about 1 year ago
Replay
(Panel) Better Together: Uniting Marketing & Data ft. HubSpot, Fivetran, Wistia & Pleo
About
Behind every world-class marketing strategy is a killer, data-driven marketing team.
And to be truly data-driven, marketing teams need to closely collaborate with their data counterparts.
Join us for a 1-hour panel discussion bringing together data, ops, and marketing leaders from Pleo, Fivetran, HubSpot, and Wistia as we shine a light on what it takes to break down the silos holding most marketing and data teams back from their potential. We’ll cover:
- Important considerations when assembling your data and martech stack
- How data teams can align marketing teams around the warehouse as the single source of truth
- Rituals to streamline collaboration between data and marketing teams
If you’re a marketing professional who dreams big, but feels limited by the data in your marketing automation tooling or a data person who knows you have the insights to impact revenue (and just need better access to the GTM team), this is for you.
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