Culture, Accountability, and Execution: How to Build a High-Performance Team That Delivers
17
4:00 PM - 5:00 PM
In today’s competitive landscape, success isn’t just about having the right strategy—it’s about having the right team to execute it. In this webinar, Coalmarch VP of Digital Marketing Rachel Betterbid will break down the core elements behind building a high-performance team that consistently delivers.
Drawing from over a decade of leadership experience, Rachel will share actionable insights on how to create a culture of accountability, set clear expectations, and execute with focus and consistency. You’ll learn how to align your team around business goals, empower individuals to take ownership, and develop the systems that keep everything on track.
If you're looking to strengthen your team’s performance and build a culture where people thrive and results follow, this session is for you.
Speaker
Rachel Betterbid
Vice President, Digital Marketing
Rachel Betterbid is the Vice President of Digital Marketing at Coalmarch, where she leads high-performing SEO and digital advertising teams focused on driving measurable results for lawn care and pest control businesses. With more than a decade of experience, Rachel has helped build the systems, structure, and culture that enable teams to scale efficiently and deliver consistent value to clients.
Named the “Face of Digital Marketing” by PCT Magazine, Rachel is known for her hands-on leadership style and ability to turn strategy into execution. She’s passionate about creating an environment where accountability, collaboration, and innovation thrive. In this webinar, Rachel will share practical insights on building and leading teams that not only perform—but exceed expectations.
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17
4:00 PM - 5:00 PM