Coalmarch: The Leading Digital Marketing Partner for Pest & Lawn Care Businesses

At Coalmarch, we specialize in helping pest control and lawn care businesses grow through innovative digital marketing strategies. With years of industry expertise, we provide tailored solutions in SEO, paid search, and more — designed specifically to meet the unique needs of service-based businesses. Our goal is simple: to elevate your marketing, drive more leads, and help you scale without the chaos. As part of our commitment to sharing industry knowledge, we host exclusive webinars, providing valuable insights and strategies to help your business thrive. Partner with Coalmarch, and let’s take your business to the next level.

Coalmarch

Building a high-performance team is one of the most critical—and most overlooked—elements of running a successful field-service business. In this webinar, Coalmarch VP of Digital Marketing Rachel Betterbid shares lessons from over a decade of leadership experience leading service teams. You’ll learn why your team is your customer experience, how culture drives operational efficiency, and why scaling your business requires more than just filling seats—it requires building a culture of ownership and execution.

Using the proven EOS (Entrepreneurial Operating System) model as a framework, Rachel will walk you through how to get the right people in the right seats, create clear accountability, and establish core values that actually influence behavior. You’ll leave with practical tools like the People Analyzer, Accountability Chart, and GWC (Get it, Want it, Capacity) assessment, as well as a clear action plan for evaluating your team and elevating performance. Whether you're struggling with turnover, growing too fast, or just trying to build a stronger team, this session will give you the clarity and structure to take your team—and your business—to the next level.
