From Leads to Revenue: What Is Your Marketing Really Producing?
25
4:00 PM - 5:00 PM
Most pest control and lawn care businesses can tell you how many leads their marketing generates. Far fewer can confidently answer what those leads actually turn into.
In this live, conversational session, Coalmarch’s VP of Product Management, Christin Nein, and VP of Growth, Rachel Kirkpatrick, break down what operators should be looking at when evaluating marketing performance — and why leads alone don’t tell the full story.
We’ll talk through the real challenges owners and operators face today: rising ad costs, tighter margins, and the pressure to make smarter decisions with every dollar. You’ll learn what better visibility into your marketing performance looks like, how cleaner data changes decision-making, and what becomes possible when marketing results are tied to real business outcomes.
This session is designed for pest control and lawn care leaders who want more clarity, better alignment between marketing and sales, and confidence in where to invest next.
Bring your questions. This is an open, fireside-style conversation focused on real-world insights — not buzzwords or vanity metrics.
Speakers
Rachel Kirkpatrick
Vice President, Growth
Rachel Kirkpatrick is the Vice President of Growth at Coalmarch, where she leverages over a decade of experience to drive client growth, retention, and revenue. With deep expertise in digital marketing, small business strategy, and the pest and lawn industries, Rachel ensures that every Coalmarch solution delivers real, measurable impact.
Rachel leads Coalmarch's growth strategy, focusing on creating strong partnerships and building data-driven strategies that improve operational efficiency and long-term performance. Her ability to translate complex metrics into clear, actionable insights makes her a trusted advisor to Coalmarch clients navigating today’s competitive landscape.
A seasoned leader in client management and business operations, Rachel brings clarity, focus, and strategic thinking to every conversation—helping business owners track what matters and grow smarter.
Christin Nein
VP, Product Development
Christin Nein is the Vice President of Product Development at Coalmarch, where she leads the strategy and innovation behind the company’s digital marketing platforms. With a sharp focus on helping home service businesses optimize their marketing and performance analytics, Christin and her team are building the next generation of tools that empower teams to grow smarter and faster.
With over a decade of experience spanning marketing, sales, and business operations, Christin brings a uniquely practical perspective to product development. She’s worked directly with business owners across the country and understands firsthand the challenges of running customer service-driven companies. From consulting on call center operations to leading digital strategy, she’s passionate about using technology to make work simpler, more effective, and more aligned with long-term goals.
Under her leadership, Coalmarch continues to deliver innovative, scalable solutions that help teams stay focused, agile, and ahead of the competition.
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25
4:00 PM - 5:00 PM