Coalmarch: The Leading Digital Marketing Partner for Pest & Lawn Care Businesses

At Coalmarch, we specialize in helping pest control and lawn care businesses grow through innovative digital marketing strategies. With years of industry expertise, we provide tailored solutions in SEO, paid search, and more — designed specifically to meet the unique needs of service-based businesses. Our goal is simple: to elevate your marketing, drive more leads, and help you scale without the chaos. As part of our commitment to sharing industry knowledge, we host exclusive webinars, providing valuable insights and strategies to help your business thrive. Partner with Coalmarch, and let’s take your business to the next level.

Coalmarch Marketing

Most pest control and lawn care businesses can tell you how many leads their marketing generates. Far fewer can confidently answer what those leads actually turn into.

In this live, conversational session, Coalmarch’s VP of Product Management, **Christin Nein**, and VP of Growth, **Rachel Kirkpatrick**, break down what operators should be looking at when evaluating marketing performance — and why leads alone don’t tell the full story.

We’ll talk through the real challenges owners and operators face today: rising ad costs, tighter margins, and the pressure to make smarter decisions with every dollar. You’ll learn what better visibility into your marketing performance looks like, how cleaner data changes decision-making, and what becomes possible when marketing results are tied to real business outcomes.

This session is designed for pest control and lawn care leaders who want more clarity, better alignment between marketing and sales, and confidence in where to invest next.

Bring your questions. This is an open, fireside-style conversation focused on real-world insights — not buzzwords or vanity metrics.
