Positioning & Early GTM strategy for startups
About
Most founders understandably spend a lot of time building their products - which is a critical part of the business - but they often forget about the product positioning process. Listen in to how Tania has seen and contributed to shaping successful product positioning at high-growth companies.
Speaker
Tania Clarke
Head of Product Marketing
Currently leading Product Marketing at a Series A startup called Qwilr, ex-Atlassian PMM. Also open to fractional product marketing work helping startups with their GTM essentials: https://tania-maree.com/
Looking for a toolkit of PMM frameworks to expedite product marketing at your company? Visit: https://thepmmtoolkit.gumroad.com/l/the-ultimate-pmm-toolkit
Named in the Top 100 PMM Influencers report from Product Marketing Alliance for 2 years in a row.
About me: PMM experienced in market research, competitive intelligence, go-to-market strategy, positioning, messaging and customer retention. I enjoy getting into the weeds of the problem, deeply understanding the customers' mindset (after all - humans are fascinating), and weaving in stories to present facts and evidence in a compelling way. Described as pragmatic and resourceful, I thrive when I'm collaborating in a team-centric culture and working intertwined with product teams.
