Moving a B2B Audience from your opening to fulfilling your Call to Action
About
How to get your audience to convert
Moving a B2B Audience from your opening to fulfilling your Call to Action
In Episode #1 we covered how to get and keep your audience’s attention.
In Episode #2 we stepped through their internal dialogue during your webinar.
Now, we’re taking you through your own content, so your audiences will stick with you, and respond to your Call to Action.
There’s no theory here — this is 100% tactical advice based on over 1,000 events.
We’re showing you step 1, step 2, all the way to the end of your event. Seven steps in all.
Simple. Validated. Stunningly effective.
And different than what you’re doing today.
Join us to see:
- How Dean writes openers for his clients’ webinars
- The 7-Question structure that their content is arranged into
- How he approaches the Call to Action, and why he never allows certain popular options
- Why there’s never a “Q&A” slide in the webinars he writes
Speakers
Tim Minton
Cofounder and Product at Contrast
Tim is co-founder at Contrast. He leads product and will be the host of this session.
Dean Waye
Runs over 200 B2B Webinars a year
Dean has written for over a thousand live B2B marketing and sales events, in-person and online. His company produces webinars for “clients that sell something complicated”.
