Create, host and analyze your webinars and fun, authentic and engaging webinar platform.

Go to https://getcontrast.io and sign up for a free account. 

👋 Your friends at Contrast

Contrast

**Want to turn your webinars into a revenue-driving machine?**

On **January 30th at 4 PM CET**, Stuart and Maxim will walk you through Contrast's free HubSpot Academy for marketers, designed to help you optimize webinar follow-ups and track ROI using HubSpot.

Join Stuart, author and workflow creator at **ConnectedGTM**, who helps startups in the HubSpot ecosystem build content-led GTM strategies to drive pipeline and partnerships. With years of hands-on experience, Stuart knows everything HubSpot-related, from optimizing workflows to scaling growth within the platform.

In this session, you’ll learn how to:

*   Implement lead scoring in HubSpot
*   Execute effective post-webinar follow-up strategies
*   Build a performance dashboard in HubSpot

***

Whether you're a marketer looking to improve your webinar strategy or just curious about using HubSpot for webinars, this session has something for you.

***

Can’t make it live? Register anyway, and we’ll send you the replay!


How to Run Effective Webinars with HubSpot

## Want to be a great Head of Marketing one day?

On **December 5th at 5 PM CET**, Sara and Maxim will teach you how to level up your marketing career. Whether you're just starting out or ready to take the next big step, this webinar is for you!

Join Sara, Head of Marketing at **Stryber**, as she shares her incredible journey from working at **Tesla** to leading B2B marketing for top IT service providers and adTech startups. With nearly a decade of experience and a network of over **40k followers on LinkedIn**, Sara knows what it takes to reach the top – and she’s here to help you get there too.

In this session, we'll cover:

*   **Building Your Experience**: How do you go from marketer to marketing leader? Sara’s tips on what skills to focus on, how to make the right connections, and how to stand out on your career path.
*   **Leadership & Team Building**: So, you’ve landed the role – now what? Learn how to build a strong, high-performing team, create a positive culture, and lead with impact.
*   **The Power of Personal Branding**: Sara’s LinkedIn presence is a big part of her success. She’ll share how sharing your marketing insights online can open doors to new opportunities, whether it’s freelance gigs or collaborations with top brands.
*   **Building Strong Relationships with Sales & the CEO**: Marketing doesn’t work in isolation. Learn how to connect with your CEO, collaborate with the sales team, and align everyone on the same goals for bigger impact.

***

Ready to take your marketing career to the next level?

Whether you’re aiming for a Head of Marketing role or just curious about what it takes, this webinar will give you the inside scoop from someone who’s been there and done it.

***

Can’t join live? No worries—register, and we’ll send you the replay!


How to Become a Great Head of Marketing

## Most businesses spend $10,000s every year on their content marketing strategy... yet 97% of webpages never get any traffic.

###### Too many businesses invest heavily in content creation, but not enough in distribution.

# How to make sure your page makes it to the top 4%?

On **October 23rd at 4 PM CET**, Mina and Maxim will teach you how to build a successful content marketing strategy (with the distribution it deserves) for 2025:

*   **Get inside your audience’s head** and discover what they *really* need.
*   **Align your content with your business goals** for maximum impact.
*   **Stand out from the crowd** with messaging that hits the mark every time.

And we'll cover Mina's pillars of a successful B2B content engine:

*   **Amplification**: Boost your content's reach and impact.
*   **Differentiation**: Make your brand unforgettable with unique messaging.
*   **Direction**: Map out a clear plan to keep your content efforts on track.

Whether you're building your content engine in 2025 or looking to increase the ROI of your strategy, there will be something for you in this session.

***

Join them for an interactive workshop with a live quiz and games, and a detailed breakdown of the methodology that Mina uses with her clients: high level strategy, common problems, pains, and solutions.

Mina is a content (content) creator with 14k followers and 9 years of experience building and scaling content programs for both start-ups and big-name B2B brands.

***

Can’t join live? No worries—register, and we’ll send you the replay!


Building a Content Marketing Strategy for 2025

###### (so your prospects finally understand what you do)

What do marketers, copywriters, and content creators have in common?

**They all struggle with positioning (explaining what their product does).**

And of course they do — it's one of the hardest parts of finding Product/Market Fit.

To help you out, we decided to call in an expert 📞

###### (Read to the end for a surprise 🎁)

Anthony's the #1 Product Marketing content creator on LinkedIn — and the Co-founder of FletchPMM (he's also a rock star 🤘).

Join Anthony and Maxim on **July 2nd at 2:15PM GMT (10:15 EST)** for the least boring webinar on startup positioning you'll ever attend.

***

## 1. "Who's that SaaS?"

→ Think you know your SaaS? Come test your skills.

## 2. Results (and why positioning is hard)

→ Learn how and why startups fail to get their positioning right.

## 3. Positioning exercise

→ Anthony will share a framework to evaluate/improve your positioning.

## 4. Landing page breakdown 🎁

→ Anthony and will break down randomly selected landing pages from chat. Come drop yours in the chat to enter the giveaway!

## 5. Q\&A

→ Ask Anthony anything (yes anything) — Maxim will be there too if you want to ignore him.

Come learn everything you need to position your startup (and have a good time while you're at it).

***

Can't make it live? Register to get the replay.


45 minutes to fix your startup’s positioning

Creating a webinar takes a LOT of time. Finding a guest speaker, writing the script, creating your presentation, marketing the registration page, hosting the event, answering questions… It adds up.

*Settling just for the replay isn't enough.*

***

Webinars make for great core content pieces — full of authentic moments, personal experiences, anecdotes, numbers and more.

This webinar will cover:

*   Tips for creating webinars that are easier to repurpose
*   How to repurpose your webinars in 2 clicks:
*   Short viral clips
*   Blog articles
*   Newsletters
*   Social posts
*   How to get ideas for future webinars

🔴 We'll show some real-life Repurpose Ai action LIVE with [Contrast](https://getcontrast.io?utm_source=repurpose-ai\&utm_medium=webinar) customers

Everything you need to know to improve the ROI of your webinar strategy.

Join us on April 4th @2PM GMT for this Masterclass in webinar repurposing.


Turn a Webinar into a Month of Content (with Ai) ✨

## ...without a 10-person SEO team.

SEO's a great way to drive website traffic, signups, and demos. But also to increase brand awareness.

But with all the SEO tips out there... What actually works?

***

## We scaled our SEO from 0 to 1,000,000 impressions in only 5 months...

And over 2k clicks/month.

So we thought we'd share our learnings with all of you.

This webinar will cover:

*   Keyword Research
*   Keywords Prioritization Framework
*   Using [Penfriend](https://penfriend.ai/) to generate articles
*   On-page SEO basics
*   Tracking SEO metrics & success
*   Tips & tricks learned along the way

Everything you need to know to get that #1 spot on Google.

Join us on Feb 1st @4PM GMT for this Masterclass in SEO.


SEO: 0 to 1M Impressions in 5 months

## ...with more and more people creating and consuming video content.

Video's a great way to:

*   Drive sales
*   Build brand awareness
*   Educate about your product
*   Generate high-quality leads

But to get the benefits of video... you need eyes on your videos.

YouTube is the 2nd search engine and Google indexes millions of videos to serve to users.

***

We've become experts in everything video. So we thought we'd share our learnings with all of you.

This webinar will cover:

*   How to find video content to produce for SEO
*   How to embed the video with a branded player
*   How to optimize it for SEO

Everything you need to know to get that #1 spot on Google.

Join us on December 19th @3PM GMT for this Masterclass in video SEO.


Video SEO: How to rank your video first on Google Search

###### Live Q\&A with Dean

# Get answers to your toughest webinar problems

*“Our technical people are boring.”*

*“No one responds to our pitch.”*

*“I can't get anyone at my company to change what we’re doing.”*

*“My boss thinks webinars are just content.”*

This session, our final of four(!) is your chance to get blunt, tactical, practical answers.

In a completely open, no-holds-barred Q\&A, Dean Waye ([bestdamnwebinar.com](http://bestdamnwebinar.com)) is taking on any question.

Whatever you’re dealing with, Dean has dealt with it. Whatever failed, Dean failed at it too. And whatever goal you’re trying to achieve, Dean has helped someone achieve it.

Come armed with your question, or email it ahead of time [using this form](https://tally.so/r/3jbxBQ), and together we’ll get you back on track.

👋 Tim & Dean


What are YOUR toughest webinar problems?

###### How to get your audience to convert

# **Moving a B2B Audience from your opening to fulfilling your Call to Action**

In Episode #1 we covered how to get and keep your audience’s attention.

In Episode #2 we stepped through their internal dialogue during your webinar.

Now, we’re taking you through your own content, so your audiences will stick with you, and respond to your Call to Action.

***

**There’s no theory here — this is 100% tactical advice based on over 1,000 events.**

We’re showing you step 1, step 2, all the way to the end of your event. Seven steps in all.

Simple. Validated. Stunningly effective.

And different than what you’re doing today.

***

**Join us to see:**

*   How Dean writes openers for his clients’ webinars
*   The 7-Question structure that their content is arranged into
*   How he approaches the Call to Action, and why he never allows certain popular options
*   Why there’s never a “Q\&A” slide in the webinars he writes


Moving a B2B Audience from your opening to fulfilling your Call to Action

###### How To Get Inside Your Audience’s Head

# What Does A Webinar Audience Think & Feel?

In Episode #1, we learned how to get and keep people’s attention.

Now, in episode #2, we walk through the thoughts, questions, and feelings every B2B audience has.

To move your audience toward your Call to Action, you need to anticipate what they want to know and feel, and be ready when they get there.

From the first minutes to the final pitch, see how a professional webinar writer guides and nudges audiences. So performing the Call to Action becomes “what people like us do”.

***

**What You'll Learn:**

*   Why “The Hero’s Journey” doesn’t work in B2B (and a narrative structure that does)
*   The 7 key thoughts and feelings every audience should experience
*   How to build interest, curiosity, and determination in your audiences
*   How to create a Call to Action that works

Register now to get insights into how every B2B audience experiences your webinars.

###### *This is a series of 4 episodes. We'll make sure you get the next ones too.*


What Does A Webinar Audience Think & Feel?

###### Creating B2B webinars?

# Grab Your Audience’s Attention (and never let go)

## See how professional B2B webinar writers manage the Attention-Persuasion-Action cycle

Two companies, Contrast and The Best Damn Webinar Co., know more about B2B webinar audience attention than anyone else.

One is inventing the new user interface of live B2B events, the other is *the* change agent of B2B webinar content in 2023.

In this event, Dean Waye from The Best Damn Webinar Co. will show how pro webinar writers grab and keep a business audience’s attention, and discuss with Tim Minton how Contrast’s newest tools help you keep it.

***

**What You’ll Learn:**

*   How to leverage the Pre-Audience Anecdote, Courtesy Attention Timers, Gaps & Cold Opens to grab attention in those critical first 5 minutes of any B2B webinar
*   Lessons about restructuring the order of your content, from observing hundreds of live webinar audiences
*   Why agendas are bad in traditional/hybrid webinars, but critical (and criminally underused) in interview-style webinars
*   When to include a Housekeeping section in your webinars
*   Tips and techniques for making an audience want to stay with you

Click that register now button and ask every question you have to Dean.

###### *This is a series of 4 episodes. We'll make sure you get the next ones too.*


Grab Your Audience’s Attention (and never let go)

The gang is happy and we'll tell you why on this episode.


😃 Product News March | "the gang is happy" s2e2

In this webinar series, we invite people who run successful webinars. What do they do to make them successful? What are their strategies? For every episode, we look at the different types of webinars you can run. Think AMAs, thought-leadership or simply demos.

In this first episode, we invite Ethan from Rotacloud. Recently he ran a successful product launch on Contrast. What jumped out is how he blended in pre-recorded content and live content. Creating a very engaging webinar:

*   48% of registrants watched live
*   Over 300 chat messages
*   77% Live view time

Do you see what I see? Those are pro stats.

In this webinar Ethan shares his **secrets for a successful product announcement** webinar. He'll answer questions like:

1.  What is the reason for running product webinars? How do you align them with business goals?
2.  How do you make the product demo engaging and not just a standard walkthrough?
3.  How can you effectively use visuals, animations, or live interactions to enhance engagement?
4.  How do you measure the success of a product launch webinar beyond just attendance numbers?

Join us live to ask your questions. Register to receive the replay if you can't make it on time.

Look forward seeing you there.
