Create, host and analyze your webinars and fun, authentic and engaging webinar platform.

Go to https://getcontrast.io and sign up for a free account. 

👋 Your friends at Contrast

Contrast

Creating a webinar takes a LOT of time. Finding a guest speaker, writing the script, creating your presentation, marketing the registration page, hosting the event, answering questions… It adds up.

*Settling just for the replay isn't enough.*

***

Webinars make for great core content pieces — full of authentic moments, personal experiences, anecdotes, numbers and more.

This webinar will cover:

*   Tips for creating webinars that are easier to repurpose
*   How to repurpose your webinars in 2 clicks:
*   Short viral clips
*   Blog articles
*   Newsletters
*   Social posts
*   How to get ideas for future webinars

🔴 We'll show some real-life Repurpose Ai action LIVE with [Contrast](https://getcontrast.io?utm_source=repurpose-ai\&utm_medium=webinar) customers

Everything you need to know to improve the ROI of your webinar strategy.

Join us on April 4th @2PM GMT for this Masterclass in webinar repurposing.


Turn a Webinar into a Month of Content (with Ai) ✨

## ...without a 10-person SEO team.

SEO's a great way to drive website traffic, signups, and demos. But also to increase brand awareness.

But with all the SEO tips out there... What actually works?

***

## We scaled our SEO from 0 to 1,000,000 impressions in only 5 months...

And over 2k clicks/month.

So we thought we'd share our learnings with all of you.

This webinar will cover:

*   Keyword Research
*   Keywords Prioritization Framework
*   Using [Penfriend](https://penfriend.ai/) to generate articles
*   On-page SEO basics
*   Tracking SEO metrics & success
*   Tips & tricks learned along the way

Everything you need to know to get that #1 spot on Google.

Join us on Feb 1st @4PM GMT for this Masterclass in SEO.


SEO: 0 to 1M Impressions in 5 months

## ...with more and more people creating and consuming video content.

Video's a great way to:

*   Drive sales
*   Build brand awareness
*   Educate about your product
*   Generate high-quality leads

But to get the benefits of video... you need eyes on your videos.

YouTube is the 2nd search engine and Google indexes millions of videos to serve to users.

***

We've become experts in everything video. So we thought we'd share our learnings with all of you.

This webinar will cover:

*   How to find video content to produce for SEO
*   How to embed the video with a branded player
*   How to optimize it for SEO

Everything you need to know to get that #1 spot on Google.

Join us on December 19th @3PM GMT for this Masterclass in video SEO.


Video SEO: How to rank your video first on Google Search

###### Live Q\&A with Dean

# Get answers to your toughest webinar problems

*“Our technical people are boring.”*

*“No one responds to our pitch.”*

*“I can't get anyone at my company to change what we’re doing.”*

*“My boss thinks webinars are just content.”*

This session, our final of four(!) is your chance to get blunt, tactical, practical answers.

In a completely open, no-holds-barred Q\&A, Dean Waye ([bestdamnwebinar.com](http://bestdamnwebinar.com)) is taking on any question.

Whatever you’re dealing with, Dean has dealt with it. Whatever failed, Dean failed at it too. And whatever goal you’re trying to achieve, Dean has helped someone achieve it.

Come armed with your question, or email it ahead of time [using this form](https://tally.so/r/3jbxBQ), and together we’ll get you back on track.

👋 Tim & Dean


What are YOUR toughest webinar problems?

###### How to get your audience to convert

# **Moving a B2B Audience from your opening to fulfilling your Call to Action**

In Episode #1 we covered how to get and keep your audience’s attention.

In Episode #2 we stepped through their internal dialogue during your webinar.

Now, we’re taking you through your own content, so your audiences will stick with you, and respond to your Call to Action.

***

**There’s no theory here — this is 100% tactical advice based on over 1,000 events.**

We’re showing you step 1, step 2, all the way to the end of your event. Seven steps in all.

Simple. Validated. Stunningly effective.

And different than what you’re doing today.

***

**Join us to see:**

*   How Dean writes openers for his clients’ webinars
*   The 7-Question structure that their content is arranged into
*   How he approaches the Call to Action, and why he never allows certain popular options
*   Why there’s never a “Q\&A” slide in the webinars he writes


Moving a B2B Audience from your opening to fulfilling your Call to Action

###### How To Get Inside Your Audience’s Head

# What Does A Webinar Audience Think & Feel?

In Episode #1, we learned how to get and keep people’s attention.

Now, in episode #2, we walk through the thoughts, questions, and feelings every B2B audience has.

To move your audience toward your Call to Action, you need to anticipate what they want to know and feel, and be ready when they get there.

From the first minutes to the final pitch, see how a professional webinar writer guides and nudges audiences. So performing the Call to Action becomes “what people like us do”.

***

**What You'll Learn:**

*   Why “The Hero’s Journey” doesn’t work in B2B (and a narrative structure that does)
*   The 7 key thoughts and feelings every audience should experience
*   How to build interest, curiosity, and determination in your audiences
*   How to create a Call to Action that works

Register now to get insights into how every B2B audience experiences your webinars.

###### *This is a series of 4 episodes. We'll make sure you get the next ones too.*


What Does A Webinar Audience Think & Feel?

###### Creating B2B webinars?

# Grab Your Audience’s Attention (and never let go)

## See how professional B2B webinar writers manage the Attention-Persuasion-Action cycle

Two companies, Contrast and The Best Damn Webinar Co., know more about B2B webinar audience attention than anyone else.

One is inventing the new user interface of live B2B events, the other is *the* change agent of B2B webinar content in 2023.

In this event, Dean Waye from The Best Damn Webinar Co. will show how pro webinar writers grab and keep a business audience’s attention, and discuss with Tim Minton how Contrast’s newest tools help you keep it.

***

**What You’ll Learn:**

*   How to leverage the Pre-Audience Anecdote, Courtesy Attention Timers, Gaps & Cold Opens to grab attention in those critical first 5 minutes of any B2B webinar
*   Lessons about restructuring the order of your content, from observing hundreds of live webinar audiences
*   Why agendas are bad in traditional/hybrid webinars, but critical (and criminally underused) in interview-style webinars
*   When to include a Housekeeping section in your webinars
*   Tips and techniques for making an audience want to stay with you

Click that register now button and ask every question you have to Dean.

###### *This is a series of 4 episodes. We'll make sure you get the next ones too.*


Grab Your Audience’s Attention (and never let go)

The gang is happy and we'll tell you why on this episode.


😃 Product News March | "the gang is happy" s2e2

## More fun, engaging and authentic.

Big month, lots of updates.

👋 Your friends at Contrast


🥾 Product News February | "the gang reboots" s2e1

Happy new year and happy to see you again.

Tim & Luuk will be taking you through all of December's updates.

And look ahead on what's coming in 2023.

👋 Your friends at Contrast


😻 Product Update | December News at Contrast

Whether it's your first time using a streaming studio like ours or simply want to make the best use of it. This is the place to be :-)

Tim & Luuk will walk you through all of the features and help you create engaging and fun webinars in minutes.

👋 Your friends at Contrast


How to make the most of Contrast Studio

## 💡 Get notified instantly when people sign up to your webinar, watch a replay or watch it live.

In this short video, we'll teach you how you can set up your own Contrast bot on Slack.

Follow along and you'll end up with a bot that tells you when people register to your upcoming webinar and when they watch them.

What you need:

1.  Contrast 💜
2.  Zapier
3.  Slack

No need to login to Contrast every day. You're still welcome of course 😉

👋 Your friends at Contrast


Create your own Contrast bot on Slack

## Most businesses spend $10,000s every year on their content marketing strategy... yet 97% of webpages never get any traffic.

###### Too many businesses invest heavily in content creation, but not enough in distribution.

# How to make sure your page makes it to the top 4%?

On **October 23rd at 4 PM CET**, Mina and Maxim will teach you how to build a successful content marketing strategy (with the distribution it deserves) for 2025:

*   **Get inside your audience’s head** and discover what they *really* need.
*   **Align your content with your business goals** for maximum impact.
*   **Stand out from the crowd** with messaging that hits the mark every time.

And we'll cover Mina's pillars of a successful B2B content engine:

*   **Amplification**: Boost your content's reach and impact.
*   **Differentiation**: Make your brand unforgettable with unique messaging.
*   **Direction**: Map out a clear plan to keep your content efforts on track.

Whether you're building your content engine in 2025 or looking to increase the ROI of your strategy, there will be something for you in this session.

***

Join them for an interactive workshop with a live quiz and games, and a detailed breakdown of the methodology that Mina uses with her clients: high level strategy, common problems, pains, and solutions.

Mina is a content (content) creator with 14k followers and 9 years of experience building and scaling content programs for both start-ups and big-name B2B brands.

***

Can’t join live? No worries—register, and we’ll send you the replay!


Building a Content Marketing Strategy for 2025