###### How to get your audience to convert

# **Moving a B2B Audience from your opening to fulfilling your Call to Action**

In Episode #1 we covered how to get and keep your audience’s attention.

In Episode #2 we stepped through their internal dialogue during your webinar.

Now, we’re taking you through your own content, so your audiences will stick with you, and respond to your Call to Action.

***

**There’s no theory here — this is 100% tactical advice based on over 1,000 events.**

We’re showing you step 1, step 2, all the way to the end of your event. Seven steps in all.

Simple. Validated. Stunningly effective.

And different than what you’re doing today.

***

**Join us to see:**

*   How Dean writes openers for his clients’ webinars
*   The 7-Question structure that their content is arranged into
*   How he approaches the Call to Action, and why he never allows certain popular options
*   Why there’s never a “Q\&A” slide in the webinars he writes


Moving a B2B Audience from your opening to fulfilling your Call to Action

Create, host and analyze your webinars and videos with an easy-to-use, collaborative video platform.

Go to our website https://getcontrast.io and sign up for a free trial. 

👋 Your friends at Contrast

Contrast

###### How To Get Inside Your Audience’s Head

# What Does A Webinar Audience Think & Feel?

In Episode #1, we learned how to get and keep people’s attention.

Now, in episode #2, we walk through the thoughts, questions, and feelings every B2B audience has.

To move your audience toward your Call to Action, you need to anticipate what they want to know and feel, and be ready when they get there.

From the first minutes to the final pitch, see how a professional webinar writer guides and nudges audiences. So performing the Call to Action becomes “what people like us do”.

***

**What You'll Learn:**

*   Why “The Hero’s Journey” doesn’t work in B2B (and a narrative structure that does)
*   The 7 key thoughts and feelings every audience should experience
*   How to build interest, curiosity, and determination in your audiences
*   How to create a Call to Action that works

Register now to get insights into how every B2B audience experiences your webinars.

###### *This is a series of 4 episodes. We'll make sure you get the next ones too.*


What Does A Webinar Audience Think & Feel?

###### Creating B2B webinars?

# Grab Your Audience’s Attention (and never let go)

## See how professional B2B webinar writers manage the Attention-Persuasion-Action cycle

Two companies, Contrast and The Best Damn Webinar Co., know more about B2B webinar audience attention than anyone else.

One is inventing the new user interface of live B2B events, the other is *the* change agent of B2B webinar content in 2023.

In this event, Dean Waye from The Best Damn Webinar Co. will show how pro webinar writers grab and keep a business audience’s attention, and discuss with Tim Minton how Contrast’s newest tools help you keep it.

***

**What You’ll Learn:**

*   How to leverage the Pre-Audience Anecdote, Courtesy Attention Timers, Gaps & Cold Opens to grab attention in those critical first 5 minutes of any B2B webinar
*   Lessons about restructuring the order of your content, from observing hundreds of live webinar audiences
*   Why agendas are bad in traditional/hybrid webinars, but critical (and criminally underused) in interview-style webinars
*   When to include a Housekeeping section in your webinars
*   Tips and techniques for making an audience want to stay with you

Click that register now button and ask every question you have to Dean.

###### *This is a series of 4 episodes. We'll make sure you get the next ones too.*


Grab Your Audience’s Attention (and never let go)

The gang is happy and we'll tell you why on this episode.


😃 Product News March | "the gang is happy" s2e2

## More fun, engaging and authentic.

Big month, lots of updates.

👋 Your friends at Contrast


🥾 Product News February | "the gang reboots" s2e1

Happy new year and happy to see you again.

Tim & Luuk will be taking you through all of December's updates.

And look ahead on what's coming in 2023.

👋 Your friends at Contrast


😻 Product Update | December News at Contrast

We recently had a question from Will:

> *"Can I Change the email when people sign up for a replay after the live is over?"*

***

This improvement was recently added to the product. Here's a quick video on how to set this up

👋 Your friends at Contrast


Answering your Q's: Can I change the email when people sign up for a replay?

Whether it's your first time using a streaming studio like ours or simply want to make the best use of it. This is the place to be :-)

Tim & Luuk will walk you through all of the features and help you create engaging and fun webinars in minutes.

👋 Your friends at Contrast


How to make the most of Contrast Studio

## 💡 Get notified instantly when people sign up to your webinar, watch a replay or watch it live.

In this short video, we'll teach you how you can set up your own Contrast bot on Slack.

Follow along and you'll end up with a bot that tells you when people register to your upcoming webinar and when they watch them.

What you need:

1.  Contrast 💜
2.  Zapier
3.  Slack

No need to login to Contrast every day. You're still welcome of course 😉

👋 Your friends at Contrast


Create your own Contrast bot on Slack

We recently had a question from our customer Thomas:

> *"how can I see Contrast events on my Hubspot timeline?"*

***

This is a 1-click fix. Here's a quick how-to video

👋 Your friends at Contrast


Answering your Q's: How can I see Contrast events on my Hubspot timeline?

Lots of new stuff.

*   Clip pages and how you can best use them + a hack
*   How to stream from anywhere including the beach
*   Follow up emails
*   Studio magic
*   And more..

🔴 Watch live and ask your questions. Look forward seeing you there.

👋 Your friends at Contrast


😻 Product Update | November News at Contrast

This is Contrast

###### Live Q\&A with Dean

# Get answers to your toughest webinar problems

*“Our technical people are boring.”*

*“No one responds to our pitch.”*

*“I can't get anyone at my company to change what we’re doing.”*

*“My boss thinks webinars are just content.”*

This session, our final of four(!) is your chance to get blunt, tactical, practical answers.

In a completely open, no-holds-barred Q\&A, Dean Waye ([bestdamnwebinar.com](http://bestdamnwebinar.com)) is taking on any question.

Whatever you’re dealing with, Dean has dealt with it. Whatever failed, Dean failed at it too. And whatever goal you’re trying to achieve, Dean has helped someone achieve it.

Come armed with your question, or email it ahead of time [using this form](https://tally.so/r/3jbxBQ), and together we’ll get you back on track.

👋 Tim & Dean


Moving a B2B Audience from your opening to fulfilling your Call to Action

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