How to Navigate your PR Career: From Agency to In-house
About
Have you ever wondered what it would be like to make the move from a PR agency role to In-House?
When is the opportune time? What skills are transferable? Is the grass really greener? Is it just as exciting to work on one brand? Is the work life balance better?
Charlotte Flood from Creative Natives is very excited to bring you insights from four guest speakers who have all successfully made the transition from PR agency into in house PR and Communications roles
Join us for 45 minute panel discussion, where our guests will share their career experiences to date, tips and insights into how they made the move and what it's like to work in-house, and to let us know, do they miss being agency side at all?!
The session will be followed by a 15 minute Q&A for attendees to have their questions answered.
Speakers
Luke McClelland
Head of Communications/Director, Communications Australasia at Mastercard
Luke has spent the last 4 years leading the strategy and execution for Mastercard in Australasia across the full communications mix, including corporate, consumer, and B2B communications, issues management, social media, and internal communications. He comes with a background at Ogilvy for 5.5 years in Sydney and Mischief PR in London for 4 years prior.
Jessica Ben Ari
Global Head of Solution Marketing at AWS Startups
With 6 years of in house experience at Amazon, in PR, Communications and now in Solution Marketing, which is a role that blends product marketing with brand strategy, Jess has also worked in house at The Iconic for 3 years and hails from Australian PR agencies Haystac and Bite PR and started her career in the USA.
Rob Tolan
Head of Marketing & Communications at Cancer Council Australia
With an extremely strong background at some of the largest and globally well recognised PR agencies, such as Frank PR, HerdMsl, and as the previous Group Client Partner of TBWA, Rob has spent the last 2.5 years as the current Head of Marketing and Communications at the Cancer Council Australia.
Elizabeth Anderson
Head of Communications at The Iconic
Liz has spent the last 7 years as the Head of Communications at The Iconic, spearheading their communications strategy. She has fantastic agency experience in both Australia and the UK, having worked at Adhesive PR for 3.5 years, Citizen Relations and Frank PR. Liz started her career in-house, then moved into agency, then in house once more.
