In today's dynamic digital landscape, harnessing the power of social media & content is essential for businesses.

However, it is still very much misunderstood and a minefield for a number of CMO's, Executive, Digital Leaders and Content Creators.

Join us for an engaging webinar where we delve into;

• Is your brand better off bringing the social & content function in-house or engaging an agency?
• How do you get buy-in from the rest of the business?
• Measuring success, how to do it and justifying the ROI.
• The art and science of crafting compelling content that resonates with your audience on social platforms.

We'll be joined by Katie Chandler, Growth Director, Campaigns & Content at ubank; Jacob Arnott, Managing Director of social agency We The People; and Head of Social at Melbourne University, Antonella Hellier.