The Denim Deal is a global foundation that acts as a catalyst for public-private collaboration. Our mission is to close the loop in denim by scaling the use of post-consumer recycled (POCR) cotton in the denim industry.

Denim Deal

In this deep-dive session, we’ll explore the **Denim Deal Framework** and its requirements. We will provide clarity on how we will support our members with claims, communication, and branding in relation to post-consumer cotton in denim.

🔹 **What to Expect:**

✔ A breakdown of the Denim Deal Framework & requirements

✔ Future objectives on claims

✔ Formation of a working group to co-develop guideline


Denim Deal Framework: Making claims 

**Navigating New EU Regulations**

The textile industry is at a turning point, with **new European regulations** set to reshape sustainability and transparency standards. Is your organization ready?

In this webinar, we’ll break down the key regulations—including the **Eco-design Regulation, Green Claims Directive, and Due Diligence requirements**—and what they mean for brands and the supply chain. Learn about **your obligations, the practical impacts on sourcing and production, and best practices to stay ahead of compliance.**

🔹 **What You’ll Gain:**

✔ A clear understanding of upcoming EU sustainability regulations

✔ Insights on how these policies impact brands and supply chains

✔ Best practices to align with compliance and future-proof your business


Navigating the labyrinth of sustainable regulations, are you ready?

What does it take to turn data into strategy? Join us for this focused session as **MUD Jeans** opens up about their journey in quantifying the environmental impact of their denim—and using those insights to shape the future.

In this 30-minute seminar, MUD Jeans will take us behind the scenes of their impact measurement work, including how they’ve built robust product **Life Cycle Assessments (LCAs)** and how the integration of **Post-Consumer Recycled (POCR) cotton** has helped reduce their environmental footprint. Learn how real-world data has enabled them to make confident claims, engage their stakeholders, and refine their sustainability strategy.

Whether you're just starting with LCAs or already tracking material impact, this session offers practical insight into using data to go beyond compliance—and lead with purpose.


Seminar: Measuring Impact, Driving Change – The MUD Jeans Story

Speaker

Dion Vijgeboom

Co-Owner of Mud Jeans

Replays

Denim Deal Framework: Making claims

Navigating the labyrinth of sustainable regulations, are you ready?