eCom Unity x ECOZA: Optimizing For Profit - Building The Bridge Between Marketing & Controlling
About
How does "sustainable growth" even look like?
Well, the crucial thing is to get you marketing and controlling strategies aligned to be able to not only optimize for more revenue, but for actual CM3 profit.
Join our next community workshop, where Nico (CEO ECOZA, eCom consultancy) and Max (CEO Klar, BI tool for eCom brands) are talking about where to start on the controlling side of things and how to successfully build the sturdy bridge to your marketing.
You'll get hands on advice on how to identify profitable cohorts, monitor the relevant key metrics, and understand customers on a deeper level - like really. And how to use these insights to understand your individual way to scale by using the right channels and maximizing your creative output.
Speakers
Max Rast
Co-Founder & CEO @ Klar
Max is Co-Founder & CEO at Klar and launched the "eCom Unity", Europe's biggest closed community of eCommerce founders and senior operators.
With 12 years in eCommerce, he's a seasoned expert, having previously served as CMO at yfood, where he built up and expanded the marketing team and entered 9 new markets. Now at Klar, he drives growth for eCommerce brands by providing tailored Data Reporting and Attribution software, enabling DTC brands to uncover valuable insights and achieve profitable growth.
Nico Frank
Co-Founder & CEO @ ECOZA
Nico runs the DTC consultancy ECOZA, offering full strategic support in building and scaling eCommerce businesses while bypassing traditional costly dependencies.
Having worked with more than 200 brands, his approach is not only to execute proven strategies and processes, but also to build in-house expertise for the brand and provide long-term advice at all stages. His expertise in crafting streamlined and healthy growth pathways for eCommerce businesses has established him as a key figure in the industry.
