8 months ago
Replay
How to Hack Influencer's As a Sustainable Growth Channel
About
The customer journey is also evolving, and the old method of using influencers as a tactic has been replaced with using them as an infinitely scalable channel. In this Fireside chat, Micah will be breaking down the 4 core pillars of building an influencer flywheel.
Key Takeaways:
- The best way to seed products to influencers
- Sourcing the right creators for each brand
- Building an ever-growing creator community
- Measuring Performance Influencer campaigns
- Analyzing and iterating on UGC ad creatives
Speakers
Micah Whitehead
Co-Founder & CMO @ ZeroTo1
Micah is the co-founder and CMO at ZeroTo1— The performance creative agency behind some of the most iconic brands’ (like Instacart, Lowe's, and Huel) influencer marketing and UGC.
