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How to Reach Gen Z on Roblox in Any Country

Find gaming influencers in 60 seconds and reach a billion-dollar audience

The smart way marketers localize their gaming strategy for Roblox

Between 2023 and 2024, branded item drops on Roblox grew by 53%. But understanding what’s trending isn’t enough. You need to know what’s actually working. 

With GEEIQ’s new Virtual Items feature, you can uncover which branded items are selling, who’s creating them, and how your strategy stacks up.

*   Analyze trending\*\* item categories, creators, **and** keywords.\*\*
*   Get insights into **market size, claim count,** and **item** **sales revenue.**
*   Identify whether a **mass-market** or\*\* exclusive item rollout \*\*will drive more results. 


What virtual items do gamers want? 

Discover how brands are leveraging gaming and virtual worlds to capture Gen Z's attention, foster brand loyalty, and measure success in this rapidly evolving channel. Explore the full funnel opportunities emerging in gaming and learn actionable strategies for navigating this space.

Charles Hambro, who works with virtual leaders like Walmart, L'Oréal, Gucci, and Elton John, delivers a dynamic introduction to the data-driven strategies brands are using to succeed in gaming.

This talk was given at Advertising Week New York 2024.


Gen Z attention: the data behind brands in gaming 2024

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How to Reach Gen Z on Roblox in Any Country

Find gaming influencers in 60 seconds and reach a billion-dollar audience