GEEIQ provides the data, insights and expertise needed to engage valuable audiences and win in virtual worlds.

GEEIQ

Discover how brands are leveraging gaming and virtual worlds to capture Gen Z's attention, foster brand loyalty, and measure success in this rapidly evolving channel. Explore the full funnel opportunities emerging in gaming and learn actionable strategies for navigating this space.

Charles Hambro, who works with virtual leaders like Walmart, L'Oréal, Gucci, and Elton John, delivers a dynamic introduction to the data-driven strategies brands are using to succeed in gaming.

This talk was given at Advertising Week New York 2024.
