Social media marketing is dead. Long live gaming.
GEEIQ
01:02:03
Over half of the brands that have ever entered virtual worlds did so in 2024. Brands are waking up to the new reality that Gen Z and Gen A aren't socializing on social, they're hanging out in immersive games - spending more time on Roblox and Fortnite than YouTube and TikTok combined. And brands are capitalizing on this.
Charles Hambro reveals the 2024-25 data behind a channel that will define brand marketing for the next quarter of this century, from UEFA and Versace's community building and engagement on Fortnite, to Walmart and Paris Hilton's real-world commerce and loyalty enrollment on Roblox.
Speaker
Charles Hambro
CEO & Co-Founder
Charles Hambro is CEO and Co-Founder of GEEIQ, pronounced 'geek'. GEEIQ is a London-based data platform, team of experts and insights provider that's fuelling success for brands such as Walmart, L'Oréal, H&M and even Elton John in gaming and virtual worlds. It is the launch-pad, measuring kit, and revenue identifier for brands, agencies and stakeholders across the space. In 2023, Charles was named one of Vogue Business' 100 Innovators for his pioneering role in transitioning gaming platforms into full-funnel marketing channels for brands. His mission is to put insights at the heart of brand strategies in this space, while painting a data-centric picture of the wider, fragmented landscape of virtual worlds for brands. Prior to GEEIQ, he co-founded the media publication Gentleman’s Journal.
Social media marketing is dead. Long live gaming.
01:02:03