GEEIQ provides the data, insights and expertise needed to engage valuable audiences and win in virtual worlds.

GEEIQ

Over half of the brands that have ever entered virtual worlds did so in 2024. Brands are waking up to the new reality that Gen Z and Gen A aren't socializing on social, they're hanging out in immersive games - spending more time on Roblox and Fortnite than YouTube and TikTok combined. And brands are capitalizing on this.

Charles Hambro reveals the 2024-25 data behind a channel that will define brand marketing for the next quarter of this century, from UEFA and Versace's community building and engagement on Fortnite, to Walmart and Paris Hilton's real-world commerce and loyalty enrollment on Roblox.
