Kiflo

Account mapping is one of partnerships' most potent but misunderstood strategies. 

While PRMs and tools like Kiflo help streamline account mapping, many partner managers struggle to execute it effectively. 

The problem? 

It’s not the technology. It’s the lack of training, coaching, and strategic frameworks.

**The real issue?** Partner managers don’t have a clear process to move from data → insights → action → revenue.

In this hard-hitting session, Chris Lavoie, founder of Partnership Mastermind, breaks down:

✅ **The biggest mistakes partner managers make with account mapping** (and how to avoid them)

✅ **How to make sales actually WANT to co-sell with you** (hint: it’s about their quota, not yours)

✅ **Why your "overlap report" isn’t enough—and how to turn insights into revenue**

✅ **The exact step-by-step playbook** to move from **mapping to deals closed**

✅ **How top-performing partner teams structure account mapping for maximum pipeline impact**

This session is for you if you’re a partnership manager looking to align with sales, close more deals, and create repeatable success in your partner program.

**📢 BONUS: WIN A FREE SEAT IN PARTNERSHIP MASTERMIND!**

One lucky attendee will get a fully funded seat in **The Partner Manager** **Mastermind**, an **intensive 8-week program** designed to turn **good** partner managers into **elite revenue** **drivers**. Kiflo is fully funding this program to accelerate training and development for Partner Managers.

📅 **Date:** 27 March

⏰ **Time:** 4 PM CET / 11 AM EST

🔥 **You’re one session away from fixing your account mapping—don’t miss it!**


Why Your Account Mapping Isn’t Driving Revenue (And How to Fix It)

Stop Overcomplicating Partner Programs. Start Driving Results.

Most partner programs are weighed down by complexity—too many approval steps, scattered data, and unnecessary friction. But what if simplicity was the key to more engagement, faster execution, and better results?

Join Linkon Axon, Founder at Arys, for an insightful session on why radical simplicity should be the foundation of your partner strategy. We’ll explore how cutting complexity can streamline engagement, drive real outcomes, and create a seamless experience for partners.

What You’ll Learn:

✅ Modularity in Action: How to scale systems up or down based on partner needs—without overwhelming them.

✅ Respecting Partners’ Time: Increase engagement by automation, clarity, and frictionless communication.

✅ Trimming the Fat: The power of shorter meetings, direct value proof, and no-fluff accountability.

✅ Outcome-driven KPIs: Focusing on revenue impact, market share, and customer success over vanity metrics.

✅ Agility at Scale: Why fewer approval layers, dynamic tiers, and AI-driven insights lead to faster results.

This session is for Partnership & Channel Managers, Heads of Partnerships, and anyone looking to scale their partner program without adding unnecessary complexity.

📅 Date & Time: 11 March, 5 PM CET / 11 AM EST

🎤 Speaker: Linkon Axon, Founder @ Arys

Don’t let complexity hold your partner program back. Reserve your spot today!


Radical Simplicity: How to Build a Frictionless, Scalable Partner Program

Partnerships often struggle with internal buy-in, proving value, and aligning with other teams. And when that happens, layoffs follow. But what if the problem isn’t just perception—it’s operations?

Join **Will Taylor**, partnership expert and founder of **BD Paths**, for a rapid-fire Q\&A where we’ll break down why Partner RevOps should be the missing piece in your strategy.

**What you’ll take away:**

✅ Why partnerships face internal and external PR problems—and how to fix them.

✅ The key difference between Partner Operations and Partner Revenue Operations—and why it matters.

✅ How Partner RevOps creates a direct line-to-business impact—making it a must-have for leadership buy-in.

**Format:** A fast-paced, no-fluff Q\&A where we tackle the hard questions head-on.

**Don’t miss this chance to rethink how partnerships fit into the bigger revenue picture.**

**Reserve your spot today!**


Why Isn’t “Partner RevOps” Already a Thing?

AI is everywhere, but what does it actually *do* for partnership teams?

In this practical, no-fluff Q\&A session, join Patrick Ferdig, founder of The Power of Partnering, as we dig into real-world applications of AI agents in partnerships.

We’ll steer clear of buzzwords and focus on what works—tools and strategies you can apply to simplify management, enhance alignment, and scale your program.

**In this session, you’ll learn:**

*   The difference between AI agents and chatbots—and why that matters for partner programs.
*   How to streamline partner profiles and joint value propositions with AI.
*   Use smart tools to apply your Ideal Partner Profile (IPP) more effectively.
*   Tips for using AI to develop enablement content that keeps partners engaged and onboarded faster.

Patrick brings hands-on experience helping B2B tech and service providers build partner-led go-to-market strategies that scale. Expect relatable examples, not hype—and walk away with clarity and ideas to try immediately.

**Format:** A fast-paced Q\&A built to give you clear answers and practical takeaways.

**Don’t miss your chance to see how AI makes partner managers more powerful.**

Reserve your spot today!


AI Isn’t Replacing Partnership Pros—It’s Empowering Them

Speaker

Patrick M. Ferdig

Founder & Principal Consultant @ The Power of Partnering

Replays

Why Your Account Mapping Isn’t Driving Revenue (And How to Fix It)

Radical Simplicity: How to Build a Frictionless, Scalable Partner Program